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What's the best way to create keyword tracking lists for local SEO?

Local SEO

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formandfunctionagency Subscriber last edited by

I have a question for the local SEO crowd: when it comes to creating keyword tracking lists, what are your best practices in reference to tracking from a set location?

Do you typically create national keyword lists that include the location operator in each term or are you better creating a list of locally-tracked keywords around a business' location and dropping the location operator from the keyword? Or some combination of the two?

To clarify, if I had an example business of a realtor in Chatham, MA, would I want to track

-"realtor in chatham ma" (national)
-"realtor in chatham ma" (with the location set to Chatham, MA)
-"realtor" (with the location set to Chatham, MA)

Or some combination of all of the above?

Right now, I track waaaay too many keyword variants on my local campaigns! Hoping there's a better way from some more-seasoned Moz users.

Thanks in advance!
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