Question about creating content pages for keywords
-
Good morning,
We are trying to rank our India based company which provides the following services
Engineering Design Services
Architectural Design Services
MEP Design ServicesOur target audiences are in the US and UK.
Offcource, we are targetting above services keywords on most of our main pages and created dedicated services pages too. But lately, we found out that we are ranking well for keywords like Outsourcing Engineering Design Services, Outsourcing Architectural Design Services, etc... which are actually very very good keywords in terms of closing the leads/inquiries as people are actually looking out for outsourcing but the search count for those keywords is low. (though we closed 2 inquiries from those keywords). These pages we created in past just to increase the content of the website.
I really want to give it a try to target those keywords by creating more pages, blog posts, backlinks, etc...
My question is if we create more and more pages around those keywords then will it affect the rankings of the pages which are already ranking for those keywords or will the new pages compete against those pages or the new pages will help to boost current pages?
We can write good content and blog posts on the outsourcing topic but not sure if we should create new pages or increase the length of the existing pages.
Can you guys please help with some directions on this as I really don't want to take the wrong route.
Look forward!
Regards
-
Glad it help
-
Hi Nigel, thank you very much for all your detailed suggestions and with examples I will follow these and update the results over the period of time so it may help others.
Thanks again!
Cheers
-
Hi Harshal
Let me be a bit clearer
1) Make the page more user-friendly
Enhance the page to best serve user intent. Add semantically related keywords eg engineering/engineer - services/resources/service. Ensure content is nicely structured with H1 having the primary keyword or semantic and sections separated by H2s
2) Add in images to the page
Yes - a primary or feature image with the alt text the same as the primary keyword. Other images surrounding the keyword will also help.
3) Create a single blog post which will link to this page
Not necessarily but if you do write blog posts around the subject, don't duplicate this page title. If you must mention engineering services then link back to this page
4) Get an interlink from home page to this page
Yes of course, but I assume this would be in the menu anyway? Also interlink from other service pages back to this with varying semantically related keywords. Check out our 'Service for Outsourcing engineering design'
5) Create 2-3 guest posts on other website and link to this page
Be very careful doing this. Make sure that the site you are writing for is related to your industry and make sure you are not reciprocal or 3 way linking. If it's an engineering website with a good Domain Authority (DA) and is not spammy then OK. Place links carefully and use varying semantically connected keywords/phrases
6) Try and create a video on youtube and embed it on this page
If you place a video on Youtube then the Youtube page will come up first. Better to use Wistia (4 free ones) or another content delivery network (CDN) to host your videos. Videos will increase dwell time and bounce rate - people will spend longer on the page which is great for SEO.
7) Put more efforts on on-page on SEO for this page
For sure but don't keyword stuff! Make the page easy to read as I have this post!
I hope that helps, regards Nigel
-
Great Nigel for the tips,
So basically I should- Make the page more user-friendly
- Add in images to the page
- Create a single blog post which will link to this page
- Get an interlink from home page to this page
- Create 2-3 guest posts on other website and link to this page
- Try and create a video on youtube and embed it on this page
- Put more efforts on on-page on SEO for this page
Do you think I am missing anything in the strategy?
Thanks again.
Regards,
-
Thanks for the links Joseph. I will go through them.
-
Hi Harshal
I have a lot of experience working with sites that have become bloated with blog posts which cannibalise internal content. They say, 'we used to rank well for xxx keyword, but for some reason, it's all fallen off a cliff. Well, the answer is invariably that they have published content which duplicates the theme/intent of the main money page.
If you have a page which is doing well for 'Outsourcing Engineering Design Services' then beef up that page rather than adding more posts which cover the same topic.
Stick to one page-one theme and you will not go wrong. By adding additional content to this page including images and possibly self-hosted or CDN hosted video you will see the [age gradually increase in rank.
Make sure that the title tag is concise following - Primary Keyword | Secondary Keyword | Company Name and that the on page is strong with H1, Image Alts and semantically connected contextually written content which is separated by H2 If you do this and don't use copied content or start writing blog posts which cover the same theme then you will shine! If you have related themes which have their own pages then cross-link to this one using a variety of semantically connected anchor texts.
Best Regards
Nigel
-
Hello there,
You should do both, update your current content to make it more insightful, as well as creating more page with content targeting more keywords or other longer tail keywords.
I'm guessing you are worried about "keyword cannibalization," there's some excellent article about this on Moz's blog which can help you to learn how to avoid and identify them if they happen.
https://moz.com/ugc/how-to-keep-keyword-cannibalism-from-robbing-your-sites-performance
https://moz.com/blog/how-to-solve-keyword-cannibalization
https://www.searchenginejournal.com/keyword-cannibalization-and-how-to-handle-it/8084/
https://ahrefs.com/blog/keyword-cannibalization/
To be honest, I wouldn't worry too much about this.
Hope this helps,
Joseph Yap
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
After 301 redirection non-English keyword points to English language pages
We had multilingual website on .co.uk domain and somewhere in April, we've done 301 redirection from domain1.co.uk pages which were in Polish language to domain2.com/pl domain and now for some Polish keywords Google SERP sometimes shows English pages (.com) and sometimes polish pages (.com/pl). Previously co.uk/en had English content and that got redirected to .com. What could be the reason? Thank you for all responses.
On-Page Optimization | | Optimal_Strategies0 -
Which is better? One dynamically optimised page, or lots of optimised pages?
For the purpose of simplicity, we have 5 main categories in the site - let's call them A, B, C, D, E. Each of these categories have sub-category pages e.g. A1, A2, A3. The main area of the site consists of these category and sub-category pages. But as each product comes in different woods, it's useful for customers to see all the product that come in a particular wood, e.g. walnut. So many years ago we created 'woods' pages. These pages replicate the categories & sub-categories but only show what is available in that particular wood. And of course - they're optimised much better for that wood. All well and good, until recently, these specialist page seem to have dropped through the floor in Google. Could be temporary, I don't know, and it's only a fortnight - but I'm worried. Now, because the site is dynamic, we could do things differently. We could still have landing pages for each wood, but of spinning off to their own optimised specific wood sub-category page, they could instead link to the primary sub-category page with a ?search filter in the URL. This way, the customer is still getting to see what they want. Which is better? One page per sub-category? Dynamically filtered by search. Or lots of specific sub-category pages? I guess at the heart of this question is? Does having lots of specific sub-category pages lead to a large overlap of duplicate content, and is it better keeping that authority juice on a single page? Even if the URL changes (with a query in the URL) to enable whatever filtering we need to do.
On-Page Optimization | | pulcinella2uk0 -
Impact of rogue keyword in content
I have a page that is optimised - title, URL, content etc for the chosen keywords. However, within the content are some batches of bullet point text that has repeated text throughout. So for example I have 5 instances of my chosen keyword within the content and 24 instances of the two word text within the bullet points. Does this kind of scenario have any impact on ranking?
On-Page Optimization | | MickEdwards0 -
Keyword usage in eCommerce Sites - Danger of keyword stuffing?
Hi all, I'm having a little difficulty deciding the best approach for selecting my product titles as I've encountered a few issues. I understand how important it is to try and use the keyword in your product titles, but about the category page that lists all of these products? One of category pages, for example, has 16 products on it. Each has the product title followed by the keyword. I have also used the keyword in the category title, URL, breadcrumbs and two or 3 times (because it was natural) in a paragraph that describes the category etc. Due to the little amount of text on the page, and the sheer amount of times that the keyword is being used, it looks like I am keyword stuffing (By Moz On Page Report Card). I think it came to 23 uses of the same keyword altogether. This is the pretty much teh same throughout every category page on my site, and think I was penalised by Google for this reason. I'm a relatively new site and have done everything by the book as far as I know, so everything is pointing at this to be the cause of the drop/disappearance in ranking. How do I rectify this problem? It's important for the products to have the keyword in, right? As this is one of the SEO practices that is given more weight when considering rankings. I have thought a potential way around this, which is to split the keyword between an exact match, and a variant of the keyword in the titles - only very slightly though. So my product titles would look like 'Product A Exact Match Keyword', 'Product B Variant on Keyword' etc. Could this work? Can anybody advise on the best thing I could try? I have attached an image to give you an idea of the layout of my category pages - Apologies in advance about my embarrassingly rubbish photoshop skills! I wasn't able to upload directly, so I have attached a link. Thanks for reading, John 4iIkmSx
On-Page Optimization | | John_Francis0 -
Duplicate content from category pages?
I have an ecommerce store with different categories for my products. Some products do appear in more than one category, is that an issue even if you end up on the same product page/link? Also, I have a "show all products" category, which I believe creates duplicate content too? What is your take on this? What can I do to solve this? Is it even an issue of duplicate content? All answers are very much appreciated!
On-Page Optimization | | danielpett0 -
Opinions please on Duplicate page titles & too many on-page links warnings.-
Hello folks, I'm a total SEO newbe but totally enjoying
On-Page Optimization | | CSC
using SEOmoz to learn more. We have ecommerce sites and the 1st crawl flags – as appears typical too many on-page links. We display up to 20 products (each with three links!)
and I’m trying to push to have fewer but meeting resistance from colleagues.
We have links duplicated all over the site believing it eases navigation. My question is just how critical is the number of products displayed
and the resulting volume of links to SEO results? Also we currently have collections of products displayed
across several pages which of course have the same page title and this is flagged
as a duplication error. I wonder if product auto-scrolling help as this means only a certain number of products are displayed at one time on one page thus reducing links and the need for duplicate page titles? My superiors are resisting change (perhaps nervous of spoiling
what already works) and I need to know where to direct my persuasive powers! Many thanks in anticipation, Spence0 -
Advice on why page isn't being indexed in google top 1000 for keyword
Hi, http://www.cgcomposites.com.au/composite-material.html This page isn't listed for keywords 'composite material' It has been live for a few weeks and gets grade A report for onpage optimisation? regards Michael
On-Page Optimization | | bluelilyseo0