How to safely syndicate blog posts in LinkedIn Company page
-
We currently post our new blog post on our company profile (in Linkedin) immediately after publishing on our company blog. Is this running the risk of duplicate content?
My colleague pastes the new posts URL into (I've given an example using my own site - ironically about Panda)! Does this run the risk of creating duplicate content? I've tried searching for indexed pages in Google for past posts and only find the originals (no URLs for the LinkedIn domain). I've got a bit confused about the whole subject having read Neil Patel's excellent article on "...syndicating content without screwing up you seo"!
Thank you
-
If you read Neil Patel's post he says...
-- syndication can cause duplicate content issues
-- syndication can result in your content on other sites outranking the same content on your site
For those reasons, I would not as a habit, republish each of my articles on other websites.
If I have great content I will keep it for myself - on my site only. I would use syndication only in those cases when I "have a message to get out" ... and that message is more important than having the article performing well on my own webiste.
I am posting this as my opinion and practice. It's not advice. And, there might be situations when I depart from it, such as if I had an article that would produce a bigger bang on another website than on my own, only for the reason that the website that receives the article has a greater reach for that topic or a stronger tribe for that type of information.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
[Organization schema] Which Facebook page should be put in "sameAs" if our organization has separate Facebook pages for different countries?
We operate in several countries and have this kind of domain structure:
Technical SEO | | Telsenome
example.com/us
example.com/gb
example.com/au For our schemas we've planned to add an Organization schema on our top domain, and let all pages point to it. This introduces a problem and that is that we have a separate Facebook page for every country. Should we put one Facebook page in the "sameAs" array? Or all of our Facebook pages? Or should we skip it altogether? Only one Facebook page:
{
"@type": "Organization",
"@id": "https://example.com/org/#organization",
"name": "Org name",
"url": "https://example.com/org/",
"sameAs": [
"https://www.linkedin.com/company/xxx",
"https://www.facebook.com/xxx_us"
], All Facebook pages:
{
"@type": "Organization",
"@id": "https://example.com/org/#organization",
"name": "Org name",
"url": "https://example.com/org/",
"sameAs": [
"https://www.linkedin.com/company/xxx",
"https://www.facebook.com/xxx_us"
"https://www.facebook.com/xxx_gb"
"https://www.facebook.com/xxx_au"
], Bonus question: This reasoning springs from the thought that we only should have one Organization schema? Or can we have a multiple sub organizations?0 -
Our protected pages 302 redirect to a login page if not a member. Is that a problem for SEO?
We have a membership site that has links out in our unprotected pages. If a non-member clicks on these links it sends a 302 redirect to the login / join page. Is this an issue for SEO? Thanks!
Technical SEO | | rimix1 -
What should I do with all these 404 pages?
I have a website that Im currently working on that has been fairly dormant for a while and has just been given a face lift and brought back to life. I have some questions below about dealing with 404 pages. In Google WMT/search console there are reports of thousands of 404 pages going back some years. It says there are over 5k in total but I am only able to download 1k or so from WMT it seems. I ran a crawl test with Moz and the report it sent back only had a few hundred 404s in, why is that? Im not sure what to do with all the 404 pages also, I know that both Google and Moz recommend a mixture of leaving some as 404s and redirect others and Id like to know what the community here suggests. The 404s are a mix of the following: Blog posts and articles that have disappeared (some of these have good back-links too) Urls that look like they used to belong to users (the site used to have a forum) which where deleted when the forum was removed, some of them look like they were removed for spam reasons too eg /user/buy-cheap-meds-online and others like that Other urls like this /node/4455 (or some other random number) Im thinking I should permanently redirect the blog posts to the homepage or the blog but Im not sure what to do about all the others? Surely having so many 404s like this is hurting my crawl rate?
Technical SEO | | linklander0 -
Acquiring a blog
Hello All, I've recently acquired somebody else's blog and have redirected every post to the relevant page of my website (madegood.org). The content is the same as on the original site, and I have used 301 redirects. The original blog didn't have a particularly high page rank I'm slightly worried that there are now thousands of links coming from one domain, which itself doesn't have much authority. Is there a way that I can tell google that I've acquired the blog, as opposed to just having lots of links from one domain. Thanks Will
Technical SEO | | madegood0 -
Wordpress Archive pages
In the SEOMOZ site report a number of errors were found. One of which was no or duplicate meta desctions on certain blog pages. When I drilled down to find these i noticed thosepages are the wordpress autocreated archive pages. When I searched for these through the wordpress control panel through both pages and blogs they were nowhere to be found. Does anyone know how to find these pages or are they not something I need to worry about?
Technical SEO | | laserclinics0 -
Should i Change On Page Optimization ?
Hi, PC monitoring and computer monitoring software are our targeted keywords. Around 5 weeks ago, We created a page for pc monitoring software (home/pc-monitoring-software) and did some bookmarking and guest posts targeting PC monitoring software keyword. Now we are in Top 15 on Google for PC monitoring software keyword . Initially we were thinking to change content of around 2 year old home page to adjust computer monitoring software keyword and do SEO for this keyword. But few days ago, we noticed that our pc-monitoring-software page is already ranking in early fourties for computer monitoring software keyword as well. May be Google is giving advatage of being synonym of PC . Now we are thinking that we should optimize the PC monitoring software page for both computer and PC software keywords like adding "computer monitoring software" in addition to existing "pc monitoring software" in title and similalrly do other on page related work for Computer Mnitoring Software. We are also thinking of doing 301 redirect of existing pc-monitoring-software page to new computer-monitoring-software page which will be optimized both for PC and Computer. Please suggest me if it will help to get good ranking for both PC and Computer Monitoring software if we make above mentioned changes or we should not change the existing pc-monitoring-software page and shall stick to earlier plan of changing the home page to adjust for computer monitoring software.? I'm new to SEO, so want to make wise decision with your help instead of learning with failures. Thanks, shahzad
Technical SEO | | shaz_lhr0 -
Which do you believe & why? Wordpress posts or pages?
I hear a lot of conflicting opinions regarding when to use pages over posts. If you were using wordpress mainly as a static site and less of a blog would you use pages over posts? Let's say it is a yacht review site. Would you set up most of the content (boat review pages) as pages or posts? I hear some say in that case you would want to use mostly pages and use posts for news related items. Then there are others that suggest only making the few (contact, about, privacy, terms) as pages and everything else created as posts organized into categories. Any thoughts? Also, is there a tool to find out if a website that is not yours is using a page or a post? Thanks
Technical SEO | | PEnterprises0 -
What's the difference between a category page and a content page
Hello, Little confused on this matter. From a website architectural and content stand point, what is the difference between a category page and a content page? So lets say I was going to build a website around tea. My home page would be about tea. My category pages would be: White Tea, Black Tea, Oolong Team and British Tea correct? ( I Would write content for each of these topics on their respective category pages correct?) Then suppose I wrote articles on organic white tea, white tea recipes, how to brew white team etc...( Are these content pages?) Do I think link FROM my category page ( White Tea) to my ( Content pages ie; Organic White Tea, white tea receipes etc) or do I link from my content page to my category page? I hope this makes sense. Thanks, Bill
Technical SEO | | wparlaman0