Multiple times same keyword or Lsi / synonym.
-
Hello,
I have a page with multiple bike tours on tour and under my image as anchor text linking to the different destination I have written the region + bike tour. Is it ok to write bike tour that many times bike tours or would it be better to write variations of it such as "Bordeaux biking, Strasbourg to Colmar by bike for (Alsace bike tour) or doesn't it matter ?
Thank you,
-
Not a problem!
-
Thank you for your detailed reply.
It is good to hear that using the same word "bike tour" won't hurt but that if I can put a little of variety it is good also. I agree with you about the fact that I have to be careful of the terms I use between motorcycling and conventional cycling. I am going look into it that and thank you for your answer, this is helpful.
-
So from this I am assuming that you have a page with a URL string somewhat like: "examplesite.com/bike-tours". On that page you have many different regional bike tours listed so a hypothetical example might be: "examplesite.com/bike-tours/texas-bike-tour".
I don't think it's really a huge problem to leave the URL like this, particularly as it would cover the singular and plural instances which is neat. Your question though moreso referenced the on-page content and link text.
Say you have your bike tours page ("examplesite.com/bike-tours") and then on the page you have four links to four separate bike tours:
- Texas Bike Tour
- California Bike Tour
- Florida Bike Tour
- NY Bike Tour
Obviously as you stated this is probably in some kind of grid format where you have image tiles and the text links underneath.
Since at the URL layer, you pretty have "bike tour"(s) covered off, if you can find **highly relevant synonym terminology that may be advantageous **(in terms of your ranking-relevance footprint). Whilst hammering home the same thing in the way you have stated is unlikely to garner any penalty, it doesn't do 'the most' in terms of connecting with the wider search-entity (more of a thing since Google Hummingbird, but realistically entities have always been around).
What about references of "bike touring" or "Touring Texas by Bike".
Be careful. Motorcycling and conventional cycling have muddy waters in terms of their search entities and you don't want too much overlap, or to connect too much with the wrong audience. Is this cycle bike touring or proper biking / road touring?
Think of some variants. Underneath each image but before the anchor-text based link, write up your own little snippets / descriptions of each bike-tour. Use that area to really diversify and include some synonym terms.
If you don't have time for all that, don't worry - I would be highly surprised if what you have done garnered any kind of penalty. Just remember: avoiding penalties doesn't mean 'good SEO'. It's the bare minimum!
An "SEO enabled" site is not necessarily "SEO friendly" so careful how you sell it...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it possible to compete on keywords with Amazon?
Is it actually even possible to compete against Amazon to be #1 in Google SERPs against Amazon? If so - how? I run a boutique business selling a niche product, in 2008 - 2013 I was always #1 for my keywords.
Intermediate & Advanced SEO | | loginid
But since Amazon started the same type of products as well, I have now always been right under amazon results, who are at 1,2,3. Is it even possible to get to the #1 position any more? Thank you.0 -
Keyword research and bullet style format
Hi, If my keyword is SEO consultant when I write a paragraphs with with my secondary related keywords do I always need to have my primary keyword used in the secondary keywords. "SEO consultant prices", "SEO consultant training" etc.. or can I just surround my primary keyword with the words with the words "prices" and "training" in a sentence ? In a bullet style format if my title is SEO consultant, do the bullet need to include the secondary keyword with the primary keyword in it or not like that SEO consultant SEO consultant training* SEO consultant prices or can it be like that SEO consultant Training* Prices Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
Keywords Ranking Varies When Search changes Location/City (Not Google Places)
We have a client that are ranking well on most Australian cities for competitive keywords except Google Sydney. If you toggled the cities on the search field when you search for a keyword, their places are almost exactly the same except for Sydney on which they can't be found at all in the Top 100 results. The keywords are not city specific, they are general commonly searched keywords about health. This is not a Google Places issue. The search result shows the right landing pages of the site for their respective keywords. Any ideas or experience on this kind of situation. Much appreciated Louie
Intermediate & Advanced SEO | | louieramos0 -
Keyword Strategy for outside of the US
I posted a similar question a while go, so I will attempt to articulate my question a little better.... I am the owner of an E-Commerce site that operates in Canada. I have been brainstorming ways to find opportunities and niches for Canadian online shoppers in an industry that is dominated by corporate American E-commerce sites. I saw another Canadian e-commerce site try to combat this issue, and I wanted to get some advice on whether this strategy is sound. Here is an example. Well.ca is a large e-commerce site in Canada. They take a competitive product like a "Tide Lundry Detergent" and include local and intent terms in their page titles. For example "Buy TideLaundry Detergent from Canada at Well.ca - Free Shipping". If a Canadian shopper searches for "Tide Laundry Detergent", they are going to find results for amazon.com, ebay.com, Tide's website, etc.. I would imagine that Canadian shoppers would start to add terms such as Canada, Buy, or online to try to find Canadian sellers. If that is the case, then Well.ca ranks and arguably serves the customer with those intentions much better. I guess my question is, if the dominant search terms in my industry are polluted with irrelevant or American companies (even in Canada), is this form of localization a good idea? The terms don't seem to be searched much according to any keyword research tool I've used, but I know that I add "canada" to my search terms in order to find Canadian results? Thoughts?
Intermediate & Advanced SEO | | evan890 -
Keyword Frequent On and Drop Off
Hi, I was wondering if anyone could help me. I am currently doing SEO for a client’s site, over the past few weeks the keywords have gradually gone up steadily. One of the keywords however continues to jump on and off rankings. For a few days it will jump up to 23<sup>rd</sup> in Google Rankings, but then it will completely drop of the radar, not even in the top 200 anymore. I’ve gone through the site to check if there is anything wrong and stuck to guidelines offered here on SEO Moz but I’m stumped to figure it out. The Keyword has a page that helps target it, there is no stuffing, all I can think is if there are bad back-links coming in to us that Google that continues to push down the rankings. Can anyone help shed some light on the situation for me?
Intermediate & Advanced SEO | | Kal-SEO0 -
Two Webstites Targeting the Same Keywords
If I aquire a website in the same industry targeting the same keywords. Should I merge them into one? I understand it's a bad idea to have multiple websites promoting the same thing, but i'd like to capture the customer base of a competing website. What's everyone's thoughts? A- Merge new to main website with 301's? will google like that? B- Keep them separate? Will google like that? C- Don't bother. D- Toss the computer and get into Horticulture
Intermediate & Advanced SEO | | residualboulders0 -
Using a 302 re-direct from http://www to https://www to secure customer data
My website sends Customers from a http://www.mysite.com/features page to a https://www.mysite.com/register page which is an account sign-up form using a 302 re-direct. Any page that collects customer data has an authenticated SSL certificate to protect any data on the site. Is this 302 the most appropriate way of doing this as the weekly crawl picks it up as being bad practise? Is there a better alternative?
Intermediate & Advanced SEO | | Ubique0 -
Keyword penalty?
One of our pages seems to have disappeared from Google SERPs, I did some analysis/research into this to try find out what is going on. Nothing jumps out.. - No noticeable traffic drops, especially on/after the Panda & Penguin updates. - Thorough checks on related keywords – no noticeable drops - Anchor text – brand name & natural anchor texts - 2/3 word phrases Keyword density 3-5% in content - No Google Manual Penalty with Notification in WBTools - Robot.txt checked - Checked sitemap.xml (recently updated) I expect if the page has dropped in SERPs then the traffic would drop also.. Anyone had same experiences or ideas how this page is affected?
Intermediate & Advanced SEO | | notnem0