SERP Business Listing
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Hello,
While searching on mobile I was testing keywords to see if my business listing would appear. I noticed for certain keywords it would trigger a competitors business to come up in the knowledge panel. I'm running adwords so my business typically always appears in the top ad panel but my business listing isn't recognized for particular keywords. Is there any reason why a competitors business listing would appear in the SERP over our business? It seems random. Is there maybe something I could add on the google business listing? Does anyone have any tips for this?
Thanks!
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As you are running AdWords, the reason your ad isn't showing up will depend on several factors.
The main factors why your business isn't showing up on those keywords are:
- Improper configuration on the ad, not including the targeted keywords
- CTR %: The higher the CTR, the better the ad quality and the higher the chances that it shows
- Lower bid: Other businesses might be paying more for the ad space and so their ad shows more
- Relevancy: If your ad and your landing page are relevant and optimized for the targeted keyword, there is a higher chance for it to show up.
- Landing page experience (Based on several factors like bounce rate, time on page, ctr, etc.)
If you are directing all of the ads to your homepage, then you might want to create some landing pages for those keywords where your ad doesn't show up, and it should be increasing the rank.
On the other side, for your business listing to rank higher, it will depend mainly on:
- Keyword relevancy
- Location: The closer to the user, the better
- Local citations
- Number of (positive) reviews
So, apply the needed optimization and you should see your business listing slowly get higher on the SERP.
Daniel Rika - Dalerio Consulting
https://dalerioconsulting.com/
info@dalerioconsulting.com
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