How many pages should we optimise?
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I have more than 250 pages on my site including my products. Is it a good idea to optimise each page with a unique keyword or is there a limit to the number of pages we should aim for?
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Thank you for your prompt response. Yes, my products are categorized under each collection and then individually as well. In total there's around 200 individual products and around 50 other pages including few blogs. I agree it's a time consuming process. I also wish I knew which ones could be regarded as the easiest to target. Is it better to start with the keywords our site is already ranking for?
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TW,
The limit to the number of kewords you can rank for corresponds exactly to how much time you have to put into each term/page. A page really isn't worth spending time on if you're not going to go all the way with it and all-out optimization for a page can take considerable time--not just on the page but in keyword research, as well. Knowing whether to go for a single keyword for a product page or multiple depends on what your research determines.
It's interesting that you said "each page with a unique keyword" instead of "each product". Do you have more than one product on each page? Do you have all of your products on each page? Some of your products on each page? Category pages?
FYI, I always recommend starting with the lowest hanging fruit. That way you get the satisfaction of seeing some results of your early work while you're putting the time in on pages that are more difficult to optimize, rank and get traffic for.
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