Page Authority
-
I have recently optimised a set of images for a client of ours:
I'm looking through all the PA of these newly optimised images, and have varying PA {from SEOmoz toolbar} I understand that internal linking will pass link juice, and obviously external links will add to the overall PA.
I have several pages with a PA of 36: { Fairly deep pages} Yet they have no external or internal links going to them.
My question is "How can a page gain any authority when it has no visible links pointing at it?" Obviously there must be a link pointing at it {internally} as Google wouldn't have crawled the page right?
Also lets say all the keywords are of equal competitiveness would the keywords with highest PA rank higher than those on O PA pages.
Many Thanks
-
Hi Hansj:
Yes, the imgaes that existed had no alt tags, all lived on one URL with a generic page title. So as far as optimising these images goes, I've given them all descriptive and relevant alt tags, H1 tags and page title, and then added to sitemap.xml.
I am now in the process of measuring the sucess of this and thats where the PA came in. So if image A was steadily moving up the SERP's yet Images C & D were having no impact what could be the influencing factors? Obviously there will be many factors asto why, but I thought that PA could play a part in the overall monitoring.
Thanks for the reply
-
Hi Sean,
I believe that you are confusing PA with PageRank when you talk about internal links passing juice to the linked pages. And I am not so sure that PA and PR works on the same concept (maybe one of SEOmoz staff could provide a better answer)
On the other hand, what it is not clear is what do you mean with optimized images. Do you mean you that you have optimized their Alt text? Or that those images are linked to some page of your client site?
Answering to your question: yes, if Google had crawled the page there must be an internal link pointing to that page.
About your last sentence... again it is not that clear, as keyword or anchor text optimized link does not have any PA assigned, as PA is only page related.
In general terms an anchor text optized link is in a page with a high PR will pass some of that juice to the linked page, and more than if the same link was in a low PR page. But that it is not so obvious, because other factors enter in the game: for instance, if the first page has many more links than the second, the % of juice passed can be even less than the second page would do.
-
Many thanks **goodnewscowboy: Should have read that first! **
Your time is greatly appreciated
Sean
-
Hey Sean: The official moz info on how they calculate page authority is as follows: (apologies in advance for the garbled hyperlink. It's some kinda bug either on the mozplex's side or in Opera 11.01
http://www.seomoz.org/dp/page-authorityhttp://www.seomoz.org/dp/page-authority
-
Can you define what exactely you have done when you optimized the images? Right now I see no coherance between image optimization and link juice / PA ...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
For an e-commerce product category page that has several funnels to specific products, for SEO purposes does it matter whether the category page's overview content is above or below those funnels?
We manage an e-commerce site. On a category page, there are several funnels to specific products. We moved the category overview content below those funnels to make it easier for users to quickly get to products. Seems more user friendly to me, but could that move of the main content to the lower part of the page be a negative ranking factor?
On-Page Optimization | | PKI_Niles0 -
Rel Conical - Mobile page
I have two pages that have essentially the same content, same page title etc. however one is the mobile version of the other. Is it appropriate to use the rel canonical tag with these two pages? So the pages are: www.example.com/product www.example.com/mobile/product If rel canonical is not appropriate what, if anything should I do?
On-Page Optimization | | cbarron0 -
Too many page links warning... but each link has canonical back to main page? Is my page OK?
The Moz crawl warns me many of my pages have too many links, like this page http://www.webjobz.com/jobs/industry/Accounting ...... has 269 links but many of the links are like this /jobs/jobtitles/Accounting?k=&w=3&hiddenLocationID=463170&depth=2 and are used to refine search criteria.... when you click on those links they all have a canonical link back to http://www.webjobz.com/jobs/industry/Accounting Is my page being punished for this? Do I have to put "no follow" tags on every link I do not want the bots to follow and if I do so is Roger (moz bot) not going to count this as a link?
On-Page Optimization | | Webjobz0 -
Pages exclusion
Hi there! I don't want to "make relevan"t 3 of the pages my website has. Should I give them a title and a description even if I dont't want them to be shown in the SERPs? Is there any penalty from google if I don't do so? I guess no but just to confirm. Thanks!
On-Page Optimization | | juanmiguelcr0 -
How do i get my on-page grade reports?
I've been signed up for a week now and still nothing in there? Do I need to set something up? thanks in advance! Fraser
On-Page Optimization | | vipgambler0 -
Page Rank Drop
Just trying to get more feedback - so we recently edited title and meta descriptions for existing website SEO and we've noticed in the past several weeks, our client's website has dropped out of the top 50 in a variety of terms we were targeting that they used to show up for (note: when updating SEO, we DID NOT remove any relevant terms we were targeting). When the website does come up in searches, it is the old meta description and title. So far, the feedback we've gotten is that first, it takes Google a few weeks to recrawl and index - however, we are now on week 3 after the changes and still no rebound in rankings. We were also told to check with the SEO Moz page grader to be sure the keywords were being optimized correctly - got As and Bs for the test terms I tried. We also submitted an XML site map to speed up the crawl process as another user suggested. We've tested the site with various tools to make sure there are redirect errors, etc. and everything looks fine. Again, it's now been 3+ weeks and no ranking rebound. Any other suggestions on what could be happening?
On-Page Optimization | | laidlawseo0 -
Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?
Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy
On-Page Optimization | | MeghanPrudencio0