Mobile Web Apps
-
Our newspaper website has an extensive readership in the US, UK, Australia and UAE. Should we go for a mobile web app? Is that worth the investment considering the fact that you have to design different apps for different devices. Or does a mobile version of the website work fine?
Also, are there any specific guidelines that you shoudl follow when designing web apps with regards to SEO? Also, if you could point out some good resources for getting web apps designed, that would be great!
Thanks,
Rishad.
-
Hi Rishad,
Regarding the should you, I would look at me analytics and see how many mobile platforms are accessing your site and which ones. Mobile apps should not be just a rehashed version of the web page. It should be unique and much better than the web version. You need to find out why people are accessing your site on mobile platforms. Convenience, travel, or platform of choice? I would survey those mobile visitors with 3-5 simple question about mobile content.
I would not see any need of SEO on an application, just like there is none for your desktop apps. Mobile apps are more concerned with ease of use, content access (is it localized or in the cloud).
I will revisit this post to hear what others say on finding a good mobile programmer. I am looking for one for iOS work for a client.
Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Consolidate to one robust web property?
I am new at my company. I was brought on to generate more leads via their websites. Although, they aren't letting me do what I think is best. So I need help convincing them. Can you please help me prove them wrong? We are an online reseller/distributor. We sell our products under one brand. We sell a wide variety of widgets that are manufactured by several different companies. We have 9 unique web properties and 50 landing pages. Each website and landing page is on a unique domain, design, and purpose. I would like to consolidate everything to one robust, e-commerce website that will reside on our primary domain. My bosses are convinced that more websites are better because it will prevent our competitors from ranking above us. We can "block" them from ranking on all the main keywords. They are also convinced that domain name plays a major role in SEO. But I've got that part covered What do you think?
Branding | | reusabletranspack0 -
Looking for Apps Marketing Agency
Hello We're currently looking to promote some small in house apps. But we don't know so much about mobile advertising. Do you recommend any good agency to promote Mobile Apps ?
Branding | | JoomGeek0 -
Need a full web design TEAM.
I'm an SEO manager for a company in Los Angeles. You can see our website here: https://opiates.com. I've been at the company for about 3 months, and in that time we've almost had our website re-done twice. It is badly in need of an overhaul in terms of design and navigation, but at the same time we can't afford to lose the organic traffic that we currently have. Does anyone have recommendations for web development firms that can take on a BIG project and work with me to preserve the SE traffic that we currently have? Thanks
Branding | | Waismann0 -
Can you recommend any USA web testers
Hi We are a UK based company who sell in the US, DE, FR and AU. We have been selling in the USA for a few years now, mainly through Amazon and few key retailers we have a website for direct sales but we are finding extremely difficult to convert our traffic. we are looking ta conversion rates of 0.19% We have over 2000 email subscriber list which we are emailing on regular basis, from a first person perspective, telling them the befits of products, competitions etc using soft sell tactics. We have a large Facebook, pinterest and twitter following The site functions well there's room for improvement but in the UK the sales are a lot higher. I'm looking for a way to test our site on an american audience tos ee if we are conveying the right messages. Although we speak pretty much the same language what our customers in UK like could be completely different? Our american site is www.tidy-books.com any suggestion on how to continue would be great thanks
Branding | | tidybooks0 -
PR Web Press Release for Links
I was wondering if submitting press release, such as to PR Web, if the links, on the press release linking back to our site still have any value in today's SEO world? If so, what is the right way to take out the most value of a Press Release.?? Please advise, Morris
Branding | | PrintEZ0 -
Responsive web design should I bother? If it isn’t broke don’t fix it?
One of my new businesses is letting holiday cottages and on a few occasions expert web designers have suggested that I should have a redesign because my Dreamweaver website is looking dated and maybe not the best navigation system. The website started off a couple of years ago with one cottage owned by me and I designed the website and I’m certainly not the professional by any means. http://www.endeavourcottage.co.uk/ The only reason I have not invested in a redesign ( although I’m thinking of it once again seriously at the moment ) is because the website has developed into a small letting agency now with eight properties and it’s doing okay with reasonably good search engine listings achieving good occupancy rates on most of the properties. The feedback from people booking cottages is often complimentary regarding how they visualise the properties. I get the feeling this could be because the subject of this website is old world cottages in at old characterful fishing port and possibly the people booking holidays like the personal unpolished website approach, rather than the larger faceless but professionally designed agencies websites, if you get my meaning. In the future of the company grows I can see how will have no choice but have professional template and navigation structure that maybe at this stage it’s just not worth doing? I’ve attached a snapshot of my analytics which shows that when social media like Facebook traffic look at the website there is slightly more people are using mobiles and desktop computers but they seem to stay a similar period of time a look at a similar number of pages so there must be finding site navigation reasonable. What do you think would you go for a redesign at this stage and if so what would be the major advantages? analytics.JPG
Branding | | whitbycottages0 -
Has anyone got any hotel (small) web marketing tips or tricks
I have a client who ranks well for his boutique hotel both in Google search and Google places. The problem now is he needs to fill his rooms next week (type of thing). We are down the Google Adwords route already. But clicks are super expensive (competing against the big hotels). We have also been trying to get his social media rolling and have started a light ad campaign on FB but I can't see clicks translating into our Google analytics account. (so not sold on it but is a lot cheaper than Google adwords) Next on the list is email marketing which we be getting ready for next week to his existing database. And we have been thinking about paid Press Releases but not sure if its worth it. (PRWEB or Prnewswire) One big bonus is he got a number 1 award on Tripadvisor a few months back (which radically spiked hits on site). So, a more long term solution is to approach media directly with a follow up story to the award but that's going to take a bit of time. Anyone had any experience with hotel marketing? Any insights would be great. Thanks
Branding | | ZATIVA20000 -
E-commerce web design recommendation
Hey guys, have a business partner prepping a new website and it is ready to go. He wants to do something similar to threadless.com which gives users the ability to upload things, vote on things and buy things. He asked me who could build the site and I frankly didn't have any recommendations for him. Does anyone here have a positive experience with a web design/programming person or company that they trust? I would like to get a good recommendation to him of someone who can build this thing, built it well and build it in less than the usual 6-12 months. Does anyone like that even exist? If so, please respond with your answer, looking to get moving on this project soon. Thanks!
Branding | | DanDeceuster0