Pages not ranking - Linkbuilding Question
-
It has been about 3 months since we made some new pages, with new, unique copy, but alot of pages (even though they have been indexed) are not ranking in the SERPS I tested it by taking a long snippet of the unique copy form the page and searching for it on Google. Also I checked the ranking using http://arizonawebdevelopment.com/google-page-rank
Which may no be accurate, I know, but would give some indication. The interesting thing was that for the unique copy snippets, sometimes a different page of our site, many times the home page, shows up in the SERP'sSo my questions are:- Is there some issue / penalty / sandbox deal with the pages that are not indexed? How can we check that?
- Or has it just not been enough time?
- Could there be any duplicate copy issue going on? Shouldn't be, as they are all well written, completely unique copy. How can we check that?
- Flickr image details - Some of the pages display the same set of images from flickr. The details (filenames, alt info, titles) are getting pulled form flickr and can be seen on the source code. Its a pretty large block of words, which is the same on multiple pages, and uses alot of keywords. Could this be an issue considered duplication or keyword stuffing, causing this. If you think so , we will remove it right away. And then when do we do to improve re-indexing?
The reason I started this was because we have a few good opportunities right now for links, and I was wondering what pages we should link to and try to build rankings for. I was thinking about pointing one to /cast-bronze-plaques, but the page is not ranking. The home page, obviously is the oldest page, and ranked the best. The cast bronze plaques page is very new.
- Would linking to pages that are not ranking well be a good idea?
- Would it help them to get indexed / ranking?
- Or would it be better to link to the pages that are already indexed / ranking?
- If you link to a page that does not seem to be indexed, will it help the domains link profile? Will the link juice still flow through the site
-
These two pages are similar but definitely not duplicates. I wouldn't worry about that being the issue. The first two answers in this thread have it right, you need to build links internally and externally to these new pages to help them out. You are indexed just fine, just need some link love.
Kate
-
Do I need to re-ask the question, or repost it? Is having SEO MOZ review it like an escalation of the question?
Thanks
-
You are a pro member, so you get two questions per month. Make sure you provide a link to this thread for reference.
-
Thanks Richard - How do I get it to go upto someone at SEOMoz to confirm?
-
Page looks great by the way!
Yes, there is lots of duplicate content here. However, with the other page copy, I would think you would not get penalized.
I must admit, this should go up to someone at SEOmoz to confirm.
-
Hi Richard
Wanted to see if you could see the links, and if you feel the flickr code on those pages is a good idea or not?
Thanks
-
Thanks Richard
www.impactsigns.com/cast-bronze-plaques
compared to
-
Yes, please post a link.
I am going with that as long as there is other content on the page and not simply a redundant pulling of Flickr code, you will fine.
If you are pulling the Flickr code and on that page is just a recompilation of images in a different order, then yes, I would say a duplicate content issue will arise.
I think that answered you question?
-
Richard
Thanks for your reply. It all makes sense. Was wondering if you coudl give me some detial about #4 (Flickr code showing) as I wwant to be sure I was clear, and what we are doing is not harming us.
- So even though the images are used on multiple pages, and the code is pulling the alt tags, captions, and titles (this has actually helped us rank for some longer tail kw, and have alot of images show up in image search which is good for us) and there are alot of KW in the code block, it would not penalize us in any way?
- I know there is not reallu a duplicate content penalty per se, and more of a filter, so for each query G can choose which of our "duplicated" page is most relevant. Would this be the same here?
- We have very well written, persuasize, and KW balanced on page copy, but if you look at the source code, the % of words taken up by the flick images infor is so large compared to our sales copy. Woudl this be drowning out the kw in the sales copy?
- Could I post a coupel URLS?
Thanks
Shabbir
-
Wow, I think you used up all your Q&A points on this post alone : )
-
No
-
Could be, but probably not
-
doubt it.
-
No
1a) Yes, very much so. Link to it, blog it, tweet it, and post on Facebook and other social sites
2a) Yes
- Yes
- Make sure the page is listed in the site XML and the new XML is uploaded to Google Webmaster.
- Be sure to link to this page from strong pages on your site, or blog.
- Get outside pages linking to this page.
- Blog it, tweet it, Facebook it, etc.
I hope that helps.
-
-
I guess it really comes down to what key phrase you are trying to rank, adding new pages with unique copy doesn't mean they will rank automatically, apart from onsite factors, you need to look into external factors as well, this includes building links to the new pages or taking advantage of social signals (if this applies to your industry).
To see whether there is any duplicate copy issue, I recommend using this http://www.copyscape.com, you can check whether there are any duplicate copy floating around on the net.
In regards to the flickr images, it really depends on the alt tag, how they describe the images, I don't think there is a problem using the same images on different pages with the same alt tags but if alt tags are all keywords, that might be a problem.
In regards to link building, my recommendation is to link to the page that would benefit users the most because apart from getting traffic in, I look into getting them to the most useful page to get them to convert, and I believe Google likes this more than just ranking the homepage. So if you find the "not-ranking" page beneficial to users, I would link to it and it will help get them indexed/ranking. One other thing you need to look into is the quality of the link, make sure it's relevant to your industry, because if they are just random links, Google might not pass value at all.
Hope this helps
-
That is a whole lot of questions so let me do my best to sum it up for you.
Your new pages are not ranking because new pages don't just rank. The quality of your content helps Google know what phrases to rank your pages for. The links to that page determine its relevance and authority, or how high it will rank for those phrases.
Putting up new content just because does not guarantee any rankings. Are there internal links to these pages? Are they in your sitemap? Do they have any external inbound links coming to them?
Make sure you have internal links to these pages as well as external links to them. Make sure the content is more than just original and well written- it has to be optimized. Make sure your title tags are all unique and keyword rich. These types of basic SEO practices should be followed first and foremost. Then if nothing is ranking like you think it should after 3 months, you can look at other things.
I would imagine that if they have been indexed but aren't ranking that they just need some optimizing and some link juice. That tends to get pages ranked pretty well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
A new client has image urls showing above their page rankings for the same key phrase.
New client website https://yorkshirefoodguide.co.uk/ has for some key phrase searches the URL for an image showing above or as well as the url for the landing page. I'd be happy for it to show in the image pack but I want to url to rank in the main serp. The site is in WordPress and I'm sure this is just a setting I need to manage. Can you help please?
Technical SEO | | Marketing_Optimist0 -
I am trying to generate GEO meta tag for my website where on one page there are multiple locations My question is, Can I add GEO tagging for every address?
Am I restricted to 1 geo tag per page or can i add multiple geo tags ?
Technical SEO | | lina_digital0 -
Subdomain Ranking Question
Hi All - Quick question that I think I know the answer to, but I feel like I've been going around in circles a bit. My client is launching a new product and wants us to build a microsite for it (product.clientname.com). My client really dislikes their brand website, and wants to use paid media to push their audience to this new microsite. However, they also said want it to rank well organically. I feel uneasy about this, because of the subdomain vs. subfolder argument. I believe that the product will also be listed/featured on their main brand website. What is the best way forward? Thanks!
Technical SEO | | AinsleyAgency0 -
Unavoidable duplicate page
Hi, I have an issue where I need to duplicate content on a new site that I am launching. Visitors to the site need to think that product x is part of two different services. e.g. domain.com/service1/product-x domain.com/service2/product-x Re-writing content for product x for each service section is not an option but possibly I could get over that only one product-x page is indexed by search engines. What's the best way to do this? Any advice would be appreciated. Thanks, Stuart
Technical SEO | | Stuart260 -
Wrong pages ranking for keywords?
I've just done a search using east england document storage site:ukdocumentstorage.com and found our specific east england document storage page is ranking really low down in our list of pages compared to others. How could this happen?
Technical SEO | | janc0 -
Sitelink Demotion Question
A non profit in our industry that we support pro bono--the awesome Efficiency First--is finding that individual member listings are sometimes showing up within their sitelinks. This obviously does not sit well with the members who do not show up. I know that you can "demote" specific URL's within webmaster tools, but I'm wondering if it's possible to demote an entire section. Their structure is www.efficiencyfirst.org/member/member#. Do we demote the entire member section? Or is there a more structural problem at play here? Thanks much. 2IZuPkD.png
Technical SEO | | PeterTroast0 -
Is it better to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Is it better for SEO to delete web pages that I don't want anymore or should I 301 redirect all of the pages I delete to the homepage or another live page?
Technical SEO | | CustomOnlineMarketing0 -
Linking from and to pages
My website, www.kamperen-bij-de-boer.com, tells people what campingssites can be found in The Netherlands for recreational purposes. In order for a campingsite to be mentioned on our website we ask them to place a link to our website (either using a text link or image link) and then we make a page for that campsite on our website with in the end a link to ther website, e.g. http://www.kamperen-bij-de-boer.com/Minicamping-In-t-Oldambt.html -> they in return link back to us. Since this comes natural will this or won't this be penalized by Google and so on for linkfarming. At this moment we have about 600 camping sites on our website alone linking to us (not all of them) and we are linking to them. Since this can be explained as link trading which is not as good for your ranking as one-way-linking what should be wise? Should i include a nofollow? I already have many links from other sites linking to mine without having to link back, is there anything else i can do with linking to ensure better ranking?
Technical SEO | | JarnoNijzing0