Managing SEO Partners
-
Hi,
Up until yesterday my main role was to implement & create SEO strategies and analytics for varying clients, and our own agency.
Going forward I have been tasked with sourcing and managing SEO partners for our existing and future clients.
This is totally a new concept for me, and I was wondering if any mozzers out there have been tasked with similar roles and could give me some ideas on what questions I should be asking, or maybe have an SEO matrix to rank agencies to help match to clients?
Your help as always is greatly appreciated.
Many thanks
Sean
-
Hi Keri, and thank you.
All is going really well. I had a mail from Rand on this subject which has been a big, big help.
We're focussing all our energy on building relationships primarily.I find that you can get a good feel for the partners knowledge and skill sets through the conversations you have rather than shooting questions at them, which feels a little stiff and interview like, which we don't want.
Our partners {so far} are passionate about the industry Keri, and I can talk SEO till the cows come home, so you get a good feel for their experience, whilst building solid relationships, which I'm sure will stand the test of time.
You may well see my first YOUmoz post very soon!
Best Regards
Sean
-
Hi Sean,
I hope the new role has been going well! If you have more questions now that you're two months into this role, feel free to start another thread. You're not limited to two questions a month in public Q&A, and Q&A is a lot more active since your question here, so you'll probably get some great discussion. Also, if you have interesting things you learned, consider submitting a post to YOUmoz about your experiences. Thanks!
-
Excellent, Thank you very much Saibose, I'll add these to my list.
Thanks for your time
Sean
-
Hi Richard,
These are great questions, I particually like the question about Rand :¬)
Also the I think the test page is a great idea.
Thanks for taking the time out Richard to share your views as ever, very informative, and greatly appreciated.
Best Regards
Sean
-
Every client is different. Never judge a client by their profile or website name or even by the nature of their website.
You must talk to every client and understand what their accurate needs are. Then only, you will be able to understand which provider will be good for the given requirement.
I like the question set that has been posted by Richard here. Some questions to add maybe:
1. How would you deal with a content heavy website which requires URL rewriting?
2. What measurement tool (free) would they use to measure social engagement?
3. What would be a website's most important success and failure metric?
Based on that, you will be able to judge which agency best fits your client's requirements
-
Hi Sean
I have not myself, but some questions to ask might be:
- What are canonicals and how should you use them?
- When should you use an internal no-follow?
- Which is more important? A followed link with poor anchor text, or a no-followed link with good anchor text?
- What are the top 5 on-page factors?
- How much time should you spend link building?
- What are the top 5 places to obtain good inbound links?
- How important is social media and why? [they better be able to site some recent SEOmoz blogs on this]
- Some analytics questions also if they are going to be working on that as well.
Hold up a picture of Rand and ask if they know this guy? : )
I think you get the idea. I would even set up a test page on your site and say, how would you fix this? Give me the metric on this page? See if they can spot that you use poor SEO tactics in the test page. Ask them on this test page, where would you start looking for inbound links?
I hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking For A reliable Korea Based SEO Agency
Hey everyone, my company is looking for a reliable SEO agency to help with our Korean site. I was wondering if anyone had any possible positive experiences with one? Carl
Industry News | | geekdesign0 -
Build a site, do SEO work on it and sell it?
Does anybody do this? With success? I keep finding industries right here in my local area (concrete work, home security, painting) that have 4-5 local companies that are competing and NONE of them are doing even the most BASIC items to seo their site or capitalize on ANYTHING online. I could pick 7-8 of these industries and have somebody who works for me spend a couple hours a week on each building links and writing a half way interesting blog post, etc. and once they rank higher than most of the competition sell em for 2-3 grand I bet, especially since I can prove how much traffic they are getting. Thoughts? Thanks for weighing in. Matthew
Industry News | | Mrupp440 -
SEO Referral
Anyone used an SEO or SMM company that they would recommend? I know about the recommended sites on SEOMOZ, but I can't afford to pay someone $4K a month for consulting or link building. Anyone still feel safe outsourcing?
Industry News | | inhouseseo0 -
Where do i find Local SEO Clients?
Hey, So i've been doing SEO for a while now and know a lot of tactics and a lot of ways to get my/others sites hire. I know good software (and have that software with full licenses and know the methods to use it in whitehat ways that will work well), internal content linking, title/description, webmaster tools (both google and bing), sitemaps etc... I have clients and my own sites that i have managed to get high in google, as well as my own local site that is number 1 in Google for my hometown + SEO, but that only gets about 80 searches a month and gets me very little if any phone calls a week. I've also just ordered 250 high quality business cards, that i spent ages designing to look awesome.. If these work well i'll print some more and stick all over the place... I currently have 2 local clients, 1 is a local web agency who every client they have they pay me a specific amount to boost that company in Google and the other is just a family friend who pays me a small amount a month to build links for him. I'd like to have 10-15+ clients all on my payroll with a nice amount of income that i can live off. I just finished full-time school and am just coming into the big wide world and have for paid for my new laptop, desktop, 2 monitors, SEO software licenses and SEOMoz account from niche blogs, software and SEO coaching and such.. I've built a brilliant online portfolio for people and have had a lot of great feedback from online clients. But i can only earn around $10-$110 per online client for SEO and around $8/hour for coaching... I'd like to be able to make that a LOT more. I do web/graphic design as well and have built a nice portfolio for that as well. So back to the main question, how did you and how do i get local clients? Thanks!
Industry News | | pompano210 -
Best way to recruit quality SEO staff?
We are in a nice position in that we are growing everyday. As the result, we need more staff, but do not have the time to bring along someone without any real SEO background. I have used just about every source over the years to hire people with good and bad result.
Industry News | | RobertFisher
For an SEO, with experience in some or all of the process: Link building, Keyword Analysis Site evaluation, eCommerce, Analytics... where do you go to find someone good? What about to find them yesterday? 😉 Obviously, they do not have to be expert at all, but they need to be familiar with all and have experience in at least two or three.1 -
Is using Turkish characters like ş, ğ , ü in the URLs better for SEO?
My web site is Turkish. And my keyword is "yurtdışı üniversite" I want to know, using Turkish characters like ş, ğ , ü in my URLs better for SEO? http://www.studyzone.com.tr/haber-detay/2011/06/21/yurtdışı-üniversite-kayıtları-için-acele-edin! OR http://www.studyzone.com.tr/haber-detay/2011/06/21/yurtdisi-universite-kayitlari-icin-acele-edin!
Industry News | | apesteli0 -
I'm looking for a freelance SEO ninja who I can pull into client projects from time to time. Any advice?
My company helps health care providers with internet and social strategy and solutions. At times, my clients need SEO services and I need a trusted and skilled pro to turn to who I can collaborate with on behalf of my clients. I may even be interested in putting together an SEO package for my clients if I can find the right person/agency to work with. Thanks for any help/advice you can offer.
Industry News | | bgeyser0