Managing SEO Partners
-
Hi,
Up until yesterday my main role was to implement & create SEO strategies and analytics for varying clients, and our own agency.
Going forward I have been tasked with sourcing and managing SEO partners for our existing and future clients.
This is totally a new concept for me, and I was wondering if any mozzers out there have been tasked with similar roles and could give me some ideas on what questions I should be asking, or maybe have an SEO matrix to rank agencies to help match to clients?
Your help as always is greatly appreciated.
Many thanks
Sean
-
Hi Keri, and thank you.
All is going really well. I had a mail from Rand on this subject which has been a big, big help.
We're focussing all our energy on building relationships primarily.I find that you can get a good feel for the partners knowledge and skill sets through the conversations you have rather than shooting questions at them, which feels a little stiff and interview like, which we don't want.
Our partners {so far} are passionate about the industry Keri, and I can talk SEO till the cows come home, so you get a good feel for their experience, whilst building solid relationships, which I'm sure will stand the test of time.
You may well see my first YOUmoz post very soon!
Best Regards
Sean
-
Hi Sean,
I hope the new role has been going well! If you have more questions now that you're two months into this role, feel free to start another thread. You're not limited to two questions a month in public Q&A, and Q&A is a lot more active since your question here, so you'll probably get some great discussion. Also, if you have interesting things you learned, consider submitting a post to YOUmoz about your experiences. Thanks!
-
Excellent, Thank you very much Saibose, I'll add these to my list.
Thanks for your time
Sean
-
Hi Richard,
These are great questions, I particually like the question about Rand :¬)
Also the I think the test page is a great idea.
Thanks for taking the time out Richard to share your views as ever, very informative, and greatly appreciated.
Best Regards
Sean
-
Every client is different. Never judge a client by their profile or website name or even by the nature of their website.
You must talk to every client and understand what their accurate needs are. Then only, you will be able to understand which provider will be good for the given requirement.
I like the question set that has been posted by Richard here. Some questions to add maybe:
1. How would you deal with a content heavy website which requires URL rewriting?
2. What measurement tool (free) would they use to measure social engagement?
3. What would be a website's most important success and failure metric?
Based on that, you will be able to judge which agency best fits your client's requirements
-
Hi Sean
I have not myself, but some questions to ask might be:
- What are canonicals and how should you use them?
- When should you use an internal no-follow?
- Which is more important? A followed link with poor anchor text, or a no-followed link with good anchor text?
- What are the top 5 on-page factors?
- How much time should you spend link building?
- What are the top 5 places to obtain good inbound links?
- How important is social media and why? [they better be able to site some recent SEOmoz blogs on this]
- Some analytics questions also if they are going to be working on that as well.
Hold up a picture of Rand and ask if they know this guy? : )
I think you get the idea. I would even set up a test page on your site and say, how would you fix this? Give me the metric on this page? See if they can spot that you use poor SEO tactics in the test page. Ask them on this test page, where would you start looking for inbound links?
I hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Re-writing articles, how does this effect SEO?
Hi there, I noticed a competitor had re-created a couple of articles I wrote, but they made reference back to me in the article, can in anyway possible myself or their site be penalised for duplicate content? The article isn't completely copied word for word, however it is definitely shows some similarity. Any advice around this? Thank you in advance
Industry News | | edward-may0 -
Can not get the ranking needle to move even after a year with a US based SEO company
Hello community, I have spent the last 16 months spending lots of money on our USA Based SEO company and on content. For some reason. The powers who may be at Google are not giving us any love. I am beginning to become very dissapointed after all of our efforts. We did have a link penalty a year ago however that has long ago been removed. We have been doing everything our SEO company has asked us but the needle is not moving. Any ideas for us? http://tinyurl.com/n2yoeyn Thank you in advance. Chris
Industry News | | scamper0 -
What skills I need for a valuable SEO job
Hello, I want to get a valuable SEO job, something part time - 20 hours a week about, a top notch position - not an entry level $15/hour position. I'm in Boise Idaho. Will you look at my credentials and let me know what additional skills I need to get a good position?: I've been doing SEO since the mid 90s A lot of experience with on-site optimization. One to two years experience with quality content marketing and link building. I regular help write content that is fantastic and use buzzstream and Citation labs to push the content hard. Two years experience writing content that is high quality. six years doing ecommerce seo moderate facebook and twitter experience. I've helped create many facebook pages, and I have moderate experience as to how to best post and optimize on facebook. I've been doing twitter for about a year and have recently learned how to use it to push content or to gain traffic. I know just enough google plus for authorship and building out an account. Lots of experience with keyword research using keyword discovery and Google's tools. A lot of web design experience, mainly html, css, a little javascript and a little php I know my way around Adwords, and I've done about 10 large campaigns. My PCC experience is lacking I know good writing and grammar skills for writing and developing content. Graphical experience with photoshop, fireworks, Adobe Illustrator, of course also excel and word. 6 years of ecommerce customer service experience A couple years of using Open Site Explorer including competitive analysis and link building I may have left some things out. But that's most of it. What areas do I need to master more to get a great SEO job?
Industry News | | BobGW0 -
Choosing an SEO Company
Hi Guys, My first question for the forum. So here's my question, everyone in here has something to do with seo, but how would you choose an seo company. There are many a wild claim made by so many companies. Having done seo on our portfolio for about 6 years, however now I just dont have the time to spend. In my initial inquires I have asked for examples of their work and run a back link analysis to see the kind of links they have been building for their clients but so far all I have found is a load of directory links and no real innovation. I would be interested in your thoughts of how to sound out some companies. Thanks Alex
Industry News | | alexkemsley0 -
Node.js for SEO
We've got a client building a site using node.js (http://nodejs.org/) I'm not at all familiar with this and of course need to know how nodejs impacts SEO? Are you familiar with it? Any sites you know of using it? But as I said, bottom line - how will it impact the SEO on the site?
Industry News | | VMLYRDiscoverability1 -
SEO hosting (EU/Spanish IP's) any1?
Hello all, I'm currently trying to find a great hosting company which can offer a fast and stable service and more important, with the possibility of geolocalizing IP's of Europe and concretely for Spain. I've found Ixwebhosting but they only offer US Ip's, as their datacenters are there. I don't know if it's the same thing outside spain, but here the hosting companies only use to have a single "C-class" range so even buying them different IP's doesn't help that much, and it isn't cheap (2€/month/ip...). So if you know someone offering what I'm looking for (or really close to it) drop a line, I'll appreciate your help! 🙂
Industry News | | PabloGV0 -
How do you hire an SEOmoz-savvy SEO consultant?
I'd like to find an SEO free-lancer to review WikiTree.com and give me ongoing advice. My first instinct would be to go through oDesk, but I know I want someone who is tuned-in to this community and uses SEOmoz's tools. Advice or recommendations? Thanks!
Industry News | | Interesting.com0