Should I try to optimize for SEO a site that lives only for 5 days
-
Hi, we are actually building a new microsite that will live on promo.domain.com. The site will have a promo for about 5 days and will be changed for a new promo after 5 days.
Considering that the site www.domain.com has a high autority (67) and is well indexed in search engine, should I try to optimise this site for keywords such as
-
promo "keyword"
-
rebate "keyword"
-
cheap "keyword"
even if the site will be optimized for those keywords only for 5 days.
We are already doing PPC campaign on these keywords but I am wondering if Google will have the time to rank us in the top 10 results in those 5 days or if I am loosing my time.
My other option is to leave the TITLE of this site always the same like Groupon is doing and focus on very generic keywords. Which option do you think is the best?
-
-
I would recommend doing SEO to the site particuliarly if you are going to promote via TV ads or anything other than PPC that could result in search queries. The reason being is you could capitalize on QDF, real-time results and auto suggest queries.
To keep it extremely efficient make the page a template where you can just change the "keyword" in a file & save so it updates on the site. A slightly more lowtech way would be a global find & replace on the html file for the "keyword". Basically, you do the onsite SEO once and then spend 5 seconds updating to the new keyword every 5 days.
You will want to post a short blog post each time there is a new promo to help get the search index updated quickly; just make sure to ping the appropriate services with your blog.
For offsite I'd recommend the general social media sites (facebook, twitter) and any extremely relevant niche social media/forum/community sites. If these are promotions that would appeal to mom bloggers & deal finding sites then do an outreach campaign telling the site owners you are going to have a new promo every five days and offer to give them a "heads up" before the general public. You can then build an e-mail list & blast out the promo to them. At the same time you can offer to have them follow your promo twitter account.
-
That's what I woould do too. Add a Title such as "Brand Name Promotion + 1-2 keywords", and NOT change it even if the promo changes.
-
Mmm... to SEO that subdomain exactly for the 5 days promotion: no I would not do it.
To SEO the subdomain for a keyword like Brand Name Promotion (+ another couple of keywords), yes. It is not very difficult to do and you can gain more brand visibility.
-
I would suggest instead of having the microsite on promo.domain.com, it should be on domain.com/promo. This gives you a bigger chance of Google indexing the microsite as Google do not pass value to subdomains as much, having it on a subfolder will bring you a bigger chance.
I would only do basic onsite such as page titles, metas, alt tags and internal linking, I wouldn't brother building links as it would take too long to be found.
If you are in the right industry, I suggest also using social media to promote your promotion as this will help your organic rankings.
-
So the subdomain stays the same but the content of the promo changes every 5 days?
If the main site is popular enough and you have a decent link structure into it then the site will probably be crawled and ranked in time, but barely and probably more effort than it's worth.
Optimising for the generic terms would probably be the better option (as you're not losing anything in the short term but will eventually get a long term gain. In theory).
-
I don't really get what you are saying here. The content of your promo subdomain is going to change every 5 days? If this is the case, you want to do SEO for promos generically. If you have a hat promo for the next 5 days, you will never rank for hat promos in 5 days. That and if you did rank for it in say a month, then it won't even be hat promos anymore anyway, so your ranking would go away.
Do SEO, just do it for whatever your website is about, not for what the content will be for the next 5 days.
-
If the site is only going to be in effect for 5 days I wouldn't put much effot into heavy optimization. I would only do basic on page stuff that requires all of 5 minutes of your time - title tags and such.
Reason being there is a high chance the Google bots won't even come by and index the site within the 5 day period.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain name SEO
I would like to hear your opinion about which between robotics.kawasaki.com and www.kawasakirobotics.com is more effective for SEO of keyword robotics and kawasaki. We have been using kawasaki.com domain name for more than 15 years.
Technical SEO | | Iwashima0 -
SEO across sites built using Google Web Toolkit
Hi guys, General question around general SEO best practices, such as url and title, and how they fit in with Google Web Toolkit built sites that use a www.site.com/#!category=12345 format. The space we're getting into is heavily competitive, with many established players doing standard SEO well. I know there are some speed benefits to using GWT, however I'd like to better understand the SEO impact, if any, before the site development progresses too far. Cheers, Jez
Technical SEO | | jez0000 -
SEO URLs?
What are the best practices for generating SEO-friendly headlines? dashes between words? underscores between words? etc. Looking for a programatically generated solution that's using editor-written headlines to produce an SEO-friendly URL Thanks.
Technical SEO | | ShaneHolladay0 -
Best practice for eCommerce site migration, should I 301 redirect or match URLs on new site
Hi Guys, I have been struggling with this one for quite some time. I am no SEO expert like many of you, rather just a small business owner trying to do the right thing, so forgive me if I say something that makes no sense 🙂 I am moving our eCommerce store from one platform to another, in the process the store is getting a massive face lift. The part I am struggling with is whether I should keep my existing URL structure in place or use 301 redirects to create a cleaner looking URLs. Currently the URLs are a little long and I would love to move to a /category/product_name type format. Of course the goal is not to lose ranking in the process, I rank pretty well for several competitive phrases and do not want to create a negative impact. How would you guys handle this? Thanks, Dinesh
Technical SEO | | MyFairyTaleBooks0 -
301 redirects and seo..
I bought a domain and it has nice traffic. It only has about 5 main pages in php When i got the site i switched to html because php was overkill. I did the 301 and google deleted the php files and replaced with html version when i check site:domain.com It has been about 7 days. I DID NOT use 301 for each of the 5 pages to go php to html instead is used this code RewriteEngine On
Technical SEO | | samerk
RewriteCond %{HTTP_HOST} ^mydomain.com
RewriteRule (.) http://www.mydomain.com/$1 [R=301,L]
RedirectMatch 301 (.).php$ http://www.mydomain.com$1.html So basically if you load php it will load the html version. dog.php > dog.html Is this OKAY? or should it be done differently.... worried! Thanks !0 -
Help optimising this site
Hi I have been optimising this site http://seakayakdevon.co.uk/ which is a wordpress site since making changes to it recently the site is now indexed and appearing among its competitors. trouble is they still are placed higher rn the SE rankings. i wish to optimise for local search i.e on Google places etc. but the trouble is there is'nt a physical address for the business it is run from various coastal locations. any ideas how i can still market for local search- maps etc. I have done the following optimisation: sitemaps title tag, description tag improved content removed duplicate content an blocker pages replace image text and replaced with header tag improved page names - making them static any advice of guidance would be greatly appreciated- will the fatc its built in wordpress limit its ability to gain better ranking in the SE? Thanks
Technical SEO | | Bristolweb0 -
SEO Tomfoolery
Oh Hai, I recently changed the permalink structure on my Wordpress based site, southwestbreaks.co.uk from the standard ?p=123 to a more SEO chummy /%postname%/. As a result, my site has completely dropped off the board for all my previously well ranked search phrases. Having since gotten into SEOmoz a bit more, I can see there are WP plugins available that apparently would've done this a lot more smoothly. I'd be most grateful if someone could explain if this drop off is just temporary, or have I somehow entered Google's shun book? The site has been like this for about 48 hours. Thanks, Tim
Technical SEO | | Southwesttim0 -
Are lots of links from an external site to non-existant pages on my site harmful?
Google Webmaster Tools is reporting a heck of a lot of 404s which are due to an external site linking incorrectly to my site. The site itself has scraped content from elsewhere and has created 100's of malformed URLs. Since it unlikely I will have any joy having these linked removed by the creator of the site, I'd like to know how much damage this could be doing, and if so, is there is anything I can do to minimise the impact? Thanks!
Technical SEO | | Nobody15569050351140