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Related Questions
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Difficult to pinpoint competitive differences
Hi moz, Im currently working with a client that has a number of affiliates that work under similar URLs but operate independently. For example I work with client.com and we are concerned about SEO and ranking competition from affilate1.client.com, affiliate2.client.com etc. As it stands right now, the domain client.com has a higher DA, the homepage has a higher PA, and the equity passing links, both internal and external are much higher as well as number of linking domains, yet for whatever reason for many of the keywords we attempt to optimize for, the smaller affiliates often rank higher. The only things ive been able to pinpoint is that affiliate1.client.com has a spam score of 2 (rather than 4, for client.com) and the homepage has more total links. External anchor text is pretty branded across the web so i can't imagine it playing into keyword associations. Lastly the sites are constructed and appear very similar so basic on page keyword best practices have been taken care of. We worry that because affiliate.client.com has been at the SEO game longer, in addition to Google only linking two sites from a domain per search, we will never be able to rank for the keywords we want to rank for. How else can I go about a competitive analysis if I've taken into account everything said above? Any help will be very appreciated.
Competitive Research | | Resolute0 -
Keyword Research Competition
Hello everyone. Was talking to my "competition" the other day and they mentioned the amount of traffic they are getting from google. It's double what I currently am receiving. I feel like I am not targeting the correct keywords. What is the best way to research competitions keywords? Anyway to find out what is driving traffic their direction?
Competitive Research | | Jasonalanmagic0 -
Competitive metrics
Hello everyone. Looking at the competitive metrics section and I realize, I know nothing about this. Is there a tutorial to explain these? I noticed that my Domain Authority has dropped in the past week. Curious of why and exactly what this means?
Competitive Research | | Jasonalanmagic0 -
Ranking for Competitive Keywords vs. Less Competitive Keyword Variations
I'm curious about situations where a website ranks very well for query variations, but doesn't rank for the query itself (or the reverse of that). For Redfin (where I work), here is the situation with regard to keyword rankings on Google (searched today from USA, incognito)... real estate search - #4 real estate online - #4 real estate site - #5 find real estate - #9 get real estate - #16 real estate - #163 It stands to reason that a site ranking well for a competitive query should also rank well for less competitive query variations - especially query variations that are non-limiting and do not demand a custom landing page (for example, I would consider 'board games' to dramatically limit the query 'games' and be best targeted with a targeted page...not so with 'real estate site' and 'real estate'). So, my question is, what are some theories regarding situations like this? Why do some sites rank so well for competitive queries but not for non-limiting query variations? Why aren't the sites that are crushing us for 'real estate' also crushing us for 'real estate' variations (to be clear...the top sites are crushing us for both)? Is it anchor text? Is it social signals? Is it offline signals, co-occurrence, or citations? What about internal linking and site structure? I realize it's likely a mix of all this, but I'm hoping we can drum up some new ideas here. FYI, on Bing we also rank very well for 'real estate' variations, but leap up to 31st for 'real estate'. Thoughts?
Competitive Research | | RyanOD0 -
How do I find my client's real competition?
A recently acquired client keeps insisting that his major competitors are online fashion magazines, fashion news sites and insider bloggers but the site he owns is basically a fashion encyclopedia. It contains facts and catalogues and even a dictionary of fashion concepts. According to me, these latter are his benchmarks and not his competition His major competitors, according to me. are people competing on the first SERP pages for terms like "fashion history", "fashion icons", "fashion biographies", etc. Am I right? How do I convince him that these are his real competition. This is really going to determine the direction of my keyword research.
Competitive Research | | amit20760 -
SEOmoz total links fluxuations
I'm analyzing my clients and competitor back links and are noticing alot of up and down fluxuations. For example last month we had 1400 back links, last week 1350 back links, and today 1450 back links. Also, one competitor went from 25,000 to 2,700 in the space of a few weeks. My question is how can I explain to the client that their back links are going down when they are paying for a back link building service (100 back links per month). Thank you for your time.
Competitive Research | | SharpKiwi0 -
Free tools to discover traffic for a website?
Are there any free tools to learn traffic data (especially organic traffic data) from a site or blog?
Competitive Research | | nicole.healthline0 -
Twitter as a website's #2 ranked linked page?
A site I'm researching on open-site explorer has a #2 link with page authority of 52 and Domain authority of 97, and that link is the site's twitter page. No other sites I've researched have had their twitter page show up in it's link rankings like this, can someone explain?
Competitive Research | | TheSquareFoot0