My ranking spiked then died in the butt? why? Please help!
-
Hi guys,
I have been persevering with this ranking for some time now and thought you might be able to help. Or direct me to where I can get help. I am learning a lot through SEOmoz but I am still very green.
Basically on the 20th of the 12th we jumped up to a 2nd place listing and then dropped back down on the 17th of the 1st 2011.
The site is http://mlb.broomeaccommodation.com.au and the search term is 'Broome Accommodation' as you can see it is a considerable drop and really affecting our bookings and sales figures.
I have attached a link to a screen capture of the problem - http://exitforward.com/kimberleyaccomm/seomoz.png
Interested to hear your thoughts and get some help on this frustrating matter
Kind regards
Bodie Czeladka
-
Thanks Gary, thanks for that i will have a look into the serps and perhaps try to match them up to a similiar style to that of http://broomeaccommodation.com.au as currently this site has the highest ranking our of all sites in our group, which i think can be attributed to this particular keyword ranking.
i just purchased Broomewa.com which is ranked 3rd for the Kewyword 'Broome' so hopefully if i link that to the site it might help with the ranking.
I could ask you guys a million differen questions right now but i wont keep you.
Really appreciate the help and feedback
cheers
Bodie
-
Haha yes its not the first time i have experienced the "google Dance" but this is definately the biggest drop i have seen, really appreciate the feedback though.
thanks alot!
-
Thank You Nemek, appreciate the help! ill keep up the hunt for more links.
enjoy ur weekend!
-
I agree with the others, this is mostly likely acused by a temporary change int he way Google si viewing your site. Possibly by a link apeparing/disappearing or possibly from an algorithm change. I ntoice this on my sites all of the time.
It is, of course, also possible that the other sites reacted to your ranking increase, and started to do more SEO and now rank above you because of that - but this is highly unlikely in my experience.
The best next steps is to keep building your link profile. Ensure you get good quality links and Google will recognise this and start to attribute more rank.
One point that is worth mentioning, is do you think that the site you've sent should rank at #2? Taking a look at the SERPs that are more relevant pages to rank at #2 then the sub domain in question. The top leveld omain of your site is in fact #1. Maybe you need to increase the on page relevenecy of your sub domain to the keywords you're ranking for?
-
Sounds like a little bit of a 'Google dance' going on, and this is a lot more common than you might realise.
As Nemek has already said, there could be different factors for this, but it is not unheard of to rank more highly for a phrase quite quickly then drop again - it's all part of Google's great game.
Don't worry, it will sort itself out in time.
Regards,
Andy
-
Hi Bodie,
a spike like that can happen due to either a temporary change in Google's algorithm that happens to favour your website, or (more likely) a temporary change in the signals Google is using to rank your site.
The direct cause could be i.e. a good link that your website got in early December and which then disappeared sometime after. Google would reward you with a higher ranking, because of the link, but when it noticed the link disappeared, your rankings returned to previous levels.
The remedy - keep increasing the authority of your website by acquiring more links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking Issue for New Site
Hi all, I have got a specific SEO challenge. 6 months ago, we started to build an eCommerce site (located in the UK). In order to speed up the site launch, we copied the entire site over from an existing site based in Ireland. Now, the new UK site has been running for 5 months. Google has indexed many pages, which is good, but we can't rank high (position: between 20-30 for most pages). We thought it was because of content duplication in spite of different regions. So we tried to optimize the pages for the UK site to make them more UK-related and avoid content duplication. I've also used schema to tell google it's a UK-based site and set up Google my business and got more local citations. Besides, If you could give me any suggestions, it'd be perfect.
Intermediate & Advanced SEO | | Insightful_Media
Thank you so much for your time and advice.1 -
How to rank for a keyword
Hi guys, I'm looking to rank a new blog for a search term which we currently already rank #1 for. I want to create a blog which provides a better solution to a searchers query and knock our current #1 page for this new one. Is there a way to do this simply without losing the real-estate the currently ranked #1 page has already accumulated? Or is just a matter of working on this new blog to find it's own way to the top? Thanks in advance, James
Intermediate & Advanced SEO | | jameseacott0 -
How to rank a product page
Hello, I have a product page and just did a little introduction ( 5 lines of text) but I have the feeling this is not enough for google. What is the solution ? Is it to increase the amount of content even though it is not going to be user friendly ? Or will google look at the product page I link too and take into account the content on those subpages to boost my "pillar / product page". Thank you,
Intermediate & Advanced SEO | | seoanalytics1 -
Ranking Above sub-domains
So I work for a company that has a very successful affiliate that operates under a third level domain name such as "region.company.com". Their SEO practices are very good and they rank highly in keyword searches. However "company.com" does not even though it is not a subdomain. Even after optimizing the company.com's pages etc, the regional sub domain ranks much higher for keywords and the main company fails to rank at all. Is Google discounting the main company's page? Is it a matter of trust or time? or is it something else? How can I get Google to prioritize the main company website rather than a lower level domain affiliate?
Intermediate & Advanced SEO | | Resolute0 -
Discrepancy in keyword ranking from webmasters and actual ranking.
I have been tracking ranks of some keywords important to my business since the last 2 months. Recently I have observed that, for one of my keywords, google webmasters is giving the avg position as 8 but when i search in google it comes in the 6th page. I know that webmasters tools gives the average position but i do not think there will be such big difference in the ranks. Please help.Thanks.
Intermediate & Advanced SEO | | seomoz12320 -
Moving blog to a subdomain, how can I help it rank?
Hi all, We recently moved our blog to a sub-domain where it is hosted on Wordpress. It was very recent and we're actively working on the SEO, but any pointers on getting the subdomain to rank higher than the old blog posts would be terrific. Thanks!
Intermediate & Advanced SEO | | DigitalMoz0 -
Traffic down 60% - about to cry, please help
Hiya guys and girls, I've just spent 6 months, a lot of blood sweat and tears, and money developing www.happier.co.uk. In the last weeks the site started to make a trickle of money, still loss making but showing green shoots. But then on Friday the traffic dropped due to my rankings on google.co.uk dropping. Visits: Thur 25th april = 1950 Fri 26th april = 1284 Sat 27th april = 906 So it looks like Ive been hit with some sort of penalty. I did get a warning on the 20th april about an increase in the number of 404 errors, currently showing 77. I've now remove the links to those 404 pages, ive left the 404 pages as is, as was suggested here: http://www.seomoz.org/blog/how-to-fix-crawl-errors-in-google-webmaster-tools. Could that be the reason? We have spent a lot of time on site design and content. We think the site is good, but I agree it has a long way to go but without income that is hard, so we have been struggling through. Any ideas on the reason/s for the penalty? Big thanks, Julian.
Intermediate & Advanced SEO | | julianhearn0 -
Why Is This Page Not Ranking?
Hi Mozzers, I can't rank (the page is nowhere on the Google grid that I can find) and I've not been able to move the needle at all on it. The page is http://www.lumber2.com/Western-Saddle-Pads-s/98.htm for keyword "western saddle pads." I'm inclined to think I'm cannabalizing the category with the products so I removed the word saddle from the majority of the product names on page. However, saddle pad or saddle pads is in the meta title for most if not all of the products. Do you think I'm cannabalizing with the product titles or is there something else going on? Thanks for any help.
Intermediate & Advanced SEO | | AWCthreads0