My ranking spiked then died in the butt? why? Please help!
-
Hi guys,
I have been persevering with this ranking for some time now and thought you might be able to help. Or direct me to where I can get help. I am learning a lot through SEOmoz but I am still very green.
Basically on the 20th of the 12th we jumped up to a 2nd place listing and then dropped back down on the 17th of the 1st 2011.
The site is http://mlb.broomeaccommodation.com.au and the search term is 'Broome Accommodation' as you can see it is a considerable drop and really affecting our bookings and sales figures.
I have attached a link to a screen capture of the problem - http://exitforward.com/kimberleyaccomm/seomoz.png
Interested to hear your thoughts and get some help on this frustrating matter
Kind regards
Bodie Czeladka
-
Thanks Gary, thanks for that i will have a look into the serps and perhaps try to match them up to a similiar style to that of http://broomeaccommodation.com.au as currently this site has the highest ranking our of all sites in our group, which i think can be attributed to this particular keyword ranking.
i just purchased Broomewa.com which is ranked 3rd for the Kewyword 'Broome' so hopefully if i link that to the site it might help with the ranking.
I could ask you guys a million differen questions right now but i wont keep you.
Really appreciate the help and feedback
cheers
Bodie
-
Haha yes its not the first time i have experienced the "google Dance" but this is definately the biggest drop i have seen, really appreciate the feedback though.
thanks alot!
-
Thank You Nemek, appreciate the help! ill keep up the hunt for more links.
enjoy ur weekend!
-
I agree with the others, this is mostly likely acused by a temporary change int he way Google si viewing your site. Possibly by a link apeparing/disappearing or possibly from an algorithm change. I ntoice this on my sites all of the time.
It is, of course, also possible that the other sites reacted to your ranking increase, and started to do more SEO and now rank above you because of that - but this is highly unlikely in my experience.
The best next steps is to keep building your link profile. Ensure you get good quality links and Google will recognise this and start to attribute more rank.
One point that is worth mentioning, is do you think that the site you've sent should rank at #2? Taking a look at the SERPs that are more relevant pages to rank at #2 then the sub domain in question. The top leveld omain of your site is in fact #1. Maybe you need to increase the on page relevenecy of your sub domain to the keywords you're ranking for?
-
Sounds like a little bit of a 'Google dance' going on, and this is a lot more common than you might realise.
As Nemek has already said, there could be different factors for this, but it is not unheard of to rank more highly for a phrase quite quickly then drop again - it's all part of Google's great game.
Don't worry, it will sort itself out in time.
Regards,
Andy
-
Hi Bodie,
a spike like that can happen due to either a temporary change in Google's algorithm that happens to favour your website, or (more likely) a temporary change in the signals Google is using to rank your site.
The direct cause could be i.e. a good link that your website got in early December and which then disappeared sometime after. Google would reward you with a higher ranking, because of the link, but when it noticed the link disappeared, your rankings returned to previous levels.
The remedy - keep increasing the authority of your website by acquiring more links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Evolution of rankings over the course of time
Hello, Has anyone got experience on how rankings behave to climb all the way to the top once your do a redirect and change the design and content of your page entirely ?
Intermediate & Advanced SEO | | seoanalytics0 -
Page rank and menus
Hi, My client has a large website and has a navigation with main categories. However, they also have a hamburger type navigation in the top right. If you click it it opens to a massive menu with every category and page visible. Do you know if having a navigation like this bleeds page rank? So if all deep pages are visible from the hamburger navigation this means that page rank is not being conserved to the main categories. If you click a main category in the main navigation (not the hamburger) you can see the sub pages. I think this is the right structure but the client has installed this huge menu to make it easier for people to see what there is. From a technical SEO is this not bad?
Intermediate & Advanced SEO | | AL123al0 -
Language Tunnel - Help!
Hi, First post here. A few months back (before they were my client), my client updated their site to include a language tunnel. It looks like some other updates were made as well to "prettify" the site's URLs. Unfortunately, after this update, lots of well-ranking landing pages are now completely gone with no redirects in place. Normally, I would just give them a list of these old pages and say "301 Redirect" to X page. However, as part of this site update, they added country code into the mix. So now, instead of just 6 or 7 languages, we are looking at 30-40 permutations of language and country (with some countries having multiple languages). The functionality of the new site is fine, but all of the old 404s are not being kind to the search engine traffic. My question is: what's the best way to resolve this problem? These old pages usually specify a language code (but no country code). So, for example, I am thinking of redirecting all of the Spanish 404 urls to a Spanish "country tunnel". However, this is obviously not the same as what we had before, where the actual pages were indexed. Since my old pages no longer exist and I've got this country problem now (to stand in the way of a straightforward redirect), is there any way to appease the SEO gods on this?
Intermediate & Advanced SEO | | navdm0 -
Our web site lost ranking on google a couple of years ago. We have done lots of work on it but still can not improve our search ranking. Can anyone give us some advise
A couple of years ago the ranking on our site dropped over night. I believe someone working here at the time purchased links about that time. We have been doing lots of work on the site since then to improve it. We can not get our rankings back up on google searches. Can anyone give us some advise about what to do or where to go for some help that we can trust.
Intermediate & Advanced SEO | | CostumeD0 -
Ranking strangeness
Just wondering if anyone had come across this kind of scenario which I had/have with a client. Rebuilt/revamped site that has got problems with thin content we are looking to resolve. Rankings for the main keywords were ok on page 2 or 3 and being worked on. Two weeks ago ALL main keywords disappeared from ranking (category pages). The homepage took over and ranked ALL those keywords at #1! Bang -straight to top spot. However happy I was I find this disconcerting as there is a reasonable level of competition. Today homepage rankings in the main go and directories come back into the rankings at some good positions on page one. We still need to fix thin and duplicated content! I can justify the problems and swing with the category pages but the massive cross the board top position for the homepage has been pretty bizarre. Has anyone else had the experience where the homepage suddenly 'out-performs' in a big way?
Intermediate & Advanced SEO | | MickEdwards0 -
Why is this competitor ranking so high?
I have a competitor who consistently rans #1 or close in SERPS for keyword phrase "uncontested divorce lawyerser. in analyzing his site he doesn't seem to have anywhere near the links, domain authority or page authority that would justify this preeminence Is this a black hat situation or what? His site is www.uncontesteddivorceny.comhx thx Paul
Intermediate & Advanced SEO | | diogenes0 -
Page Rank
Hi guys I have an ecommerce in prestashop (unfortunatelly I can not change it at this moment). I made all main activities both off and on the page. And actually it is working pretty well since I am up on the SERP for all the target keywords. BUT, the page rank still be 0. The site is about 2 years old. My main competitor has the same domain authority than mine, but he has a page rank > 0 Moreover I have more quality links then it has, but it is older Any suggestions? Many thanks Ciao Diego
Intermediate & Advanced SEO | | sbrelax0 -
Help Needed With .htaccess RewriteRule
Hello Fellow Mozzers, I would really appreciate a little help as I have been banging my head against a wall for the last few hours trying to create a .htaccess RewriteRule. I have around 300 URLs that I need to 301 redirect following a site re-build, they are in groups of similar urls but infortunately not broken down in to folders. Here is an example of a few URLs:- https://www.domain.co.uk/chamaecyparis-lawsoniana-ellwoodii_2.htm
Intermediate & Advanced SEO | | AdeLewis
https://www.domain.co.uk/chamaecyparis-lawsoniana-ellwoodii-200225cm-6670.htm
https://www.domain.co.uk/chamaecyparis-lawsoniana-ellwoodii.htm
https://www.domain.co.uk/chamaecyparis-lawsoniana-ellwoods-gold.htm
https://www.domain.co.uk/chamaecyparis-lawsoniana-lemon-queen.htm
https://www.domain.co.uk/chamaecyparis-lawsoniana-yvonne-200cm-66.htm All of the above URLs need to redirect to a new URL:- http://www.domain.co.uk/chamaecyparis-lawsoniana Here is the RewriteRule that I currently have but it isn't working:- RewriteEngine On
RewriteRule ^(.*)_chamaecyparis-lawsoniana$ https://www.domain.co.uk/chamaecyparis-lawsoniana [R=301,L] Anyone have any suggestions? Thanks
Ade.0