My ranking spiked then died in the butt? why? Please help!
-
Hi guys,
I have been persevering with this ranking for some time now and thought you might be able to help. Or direct me to where I can get help. I am learning a lot through SEOmoz but I am still very green.
Basically on the 20th of the 12th we jumped up to a 2nd place listing and then dropped back down on the 17th of the 1st 2011.
The site is http://mlb.broomeaccommodation.com.au and the search term is 'Broome Accommodation' as you can see it is a considerable drop and really affecting our bookings and sales figures.
I have attached a link to a screen capture of the problem - http://exitforward.com/kimberleyaccomm/seomoz.png
Interested to hear your thoughts and get some help on this frustrating matter
Kind regards
Bodie Czeladka
-
Thanks Gary, thanks for that i will have a look into the serps and perhaps try to match them up to a similiar style to that of http://broomeaccommodation.com.au as currently this site has the highest ranking our of all sites in our group, which i think can be attributed to this particular keyword ranking.
i just purchased Broomewa.com which is ranked 3rd for the Kewyword 'Broome' so hopefully if i link that to the site it might help with the ranking.
I could ask you guys a million differen questions right now but i wont keep you.
Really appreciate the help and feedback
cheers
Bodie
-
Haha yes its not the first time i have experienced the "google Dance" but this is definately the biggest drop i have seen, really appreciate the feedback though.
thanks alot!
-
Thank You Nemek, appreciate the help! ill keep up the hunt for more links.
enjoy ur weekend!
-
I agree with the others, this is mostly likely acused by a temporary change int he way Google si viewing your site. Possibly by a link apeparing/disappearing or possibly from an algorithm change. I ntoice this on my sites all of the time.
It is, of course, also possible that the other sites reacted to your ranking increase, and started to do more SEO and now rank above you because of that - but this is highly unlikely in my experience.
The best next steps is to keep building your link profile. Ensure you get good quality links and Google will recognise this and start to attribute more rank.
One point that is worth mentioning, is do you think that the site you've sent should rank at #2? Taking a look at the SERPs that are more relevant pages to rank at #2 then the sub domain in question. The top leveld omain of your site is in fact #1. Maybe you need to increase the on page relevenecy of your sub domain to the keywords you're ranking for?
-
Sounds like a little bit of a 'Google dance' going on, and this is a lot more common than you might realise.
As Nemek has already said, there could be different factors for this, but it is not unheard of to rank more highly for a phrase quite quickly then drop again - it's all part of Google's great game.
Don't worry, it will sort itself out in time.
Regards,
Andy
-
Hi Bodie,
a spike like that can happen due to either a temporary change in Google's algorithm that happens to favour your website, or (more likely) a temporary change in the signals Google is using to rank your site.
The direct cause could be i.e. a good link that your website got in early December and which then disappeared sometime after. Google would reward you with a higher ranking, because of the link, but when it noticed the link disappeared, your rankings returned to previous levels.
The remedy - keep increasing the authority of your website by acquiring more links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How recovering the ranking after an hacking
Hello, I'm Alexia and a few months ago (end of March) my site has been hacked: hackers have created more than 30.000 links in Japanese to sell tires. I've successfully removed the hack and after 14 days of struggle even decided to change the domain to Siteground as they've been really keen to help. I still have some problems and I desperately need your tips. In search console, Google is informing about the +30.000 404 errors due to the content created by hackers which is not available anymore. I've been advised to redirect those links to 410 as they might have penalty effects in the SERP I have 50 503 server errors recognised by Google back in April but still there. What should I do to solve them? I still have a lot of traffic from Japan, even if I've removed all the content and ask Googled to disavow spamming backlinks. Do you think I have on page keywords? I don't understand how they can still find me. Those KWs are indexed in analytics, but not effective clicks, as the content is not there anymore. I also asked Google to remove links in search console with the tool removing links but not all of my requests have been accepted. My site disappeared from the organic results even if it hasn't been recognised as hacked in Google (there wasn't any manual actions on the Search Console). What can I do to gain the organic positioning once again? I've just tried to use the “Fetch as Google” option on search console for the entire website. Thank you all and I look forward to your replies. Thanks! Alessia
Intermediate & Advanced SEO | | AlessiaCamera0 -
Wrong page getting ranked
Hi all, we have product category pages on our ecommerce web site and we also produce blog content (such as buyers guides, setup guides etc) to help with ranking and give our site some good quality, unique content. However we are sometimes finding that the buyers guide / blog content gets ranked by Google over our product category page. I'm hoping, if I give an example or two, some one smart out there may be able to point me in the right direction as to how we can avoid this and get the product category page ranked instead? You will see from my examples we are linking internally using the keywords from the buyers guides to the product category pages in order to show the most important page to Google for these keywords and are trying to structure the product category pages as well as possible to make it the most optimized page for the term. Example: Keyword "twin dvd player"... product category page: http://www.3wisemonkeys.co.uk/dvd/portable-dvd-player-car/twin-dvd-player/ ... blog page actually getting ranked for this keyword: http://www.3wisemonkeys.co.uk/advice-center/dual-screen-and-twin-dvd-player-explained/ Keyword "site radio".... product category page: http://www.3wisemonkeys.co.uk/audio/radio/site-radio/ .... blog buyer guide page actually getting ranked for keyword: http://www.3wisemonkeys.co.uk/advice-center/Site-radio-buying-guide/ Any help / pointers appreciated. Thanks.
Intermediate & Advanced SEO | | jasef0 -
Help with homepage SEO please
Hi I have been looking after this site www.kids-academy.co.uk for 3 weeks now. I spotted that links were a major problem with the site and started to strip out the black hat inbound links straight away. I have also been doing some onsite optimisation for the main areas I have been asked to focus on. This saw results within a week for the subpages which is great. however, the design of the site meant there were no landing pages for the categories and the menu is a permanent "fixture" called a megamenu. I have advised /landingpages were needed not only for the ease of the end user to find what they need but also for SEO. Now the issues I have are that due to the menu style, it sees every one of those links within the homepage - over 200 links! I am wondering if I should nofollow some of them, or get them to change the style of the menu as surely this is having a direct result on the homepage and landing pages just not being seen at all within Google (as normal - Bing and Yahoo love the site). There is a lot of work to do on this site, but I would have thought to have seen some movement on the homepage at least by now. Any help is much appreciated. (Please note, there are some duplicate pages on there at the moment as I amalgamated some of the pages together last night and need to redirect these but I am having issues with redirect loops so those are not a contributing factor as this is a recent change). Thanks
Intermediate & Advanced SEO | | LeanneSEO
Leanne0 -
Lost rankings in the last week
In the last week, my website's rankings dropped for a number of keywords. This is the first time I have seen a net drop (and it's significant) in my SEOMoz rankings report (been climbing consistently since January), and I haven't changed my strategy at all. Can anyone shed some light on this? I noticed that my two major competitors have both lost domain rank as well.
Intermediate & Advanced SEO | | HeatherBakerTopLine0 -
My site still out of rank
Hello, I am working on a site for past 3 months, here are the problems with this site, 1. It had a forum full of spam becuase initially captcha was not included, 10000 spam backlinks 2. Affiliate page was also hit by spam about 4000 spam backlinks which were either not existing or porn etc.... 3. Too many internal links which were indexed, these additional links were generated due to tags, ids, filters etc. Existing SEO team decided to remove the forum and after 30 days they blocked it in robots. But within 30 days the site moved from 3rd page to no where. Now after few days lator internal links are also cleaned by putting following in the robots, Dissallow: / *? Dissallow: / *id Dissallow: / *tag Links are now cleaning up, all the spam and bad links are now put into disavow file and sent to google via disavow tool. On daily bases good quality links are been produced such as through content, article submission, profile linking, Bookmarks etc. The site is still not any where on top 50 results. The impressions are decreasing, traffic also do not rise as much. How do you see all this situation. What do you suggest and how long do you think it will take to return to top 10 when good linking is being done and all preventive measures are being taken. I would appreciate any feedback on it. Thank you. Site URL: http://www.creativethemes.net keywords: magento themes, magento templates
Intermediate & Advanced SEO | | MozAddict0 -
Not ranking on Bing but is on Google?
Hi What are the main differences between Bing and Google in terms of ranking sites? My site is ranking well in Google but in Bing it is very low down and does not deliver much traffic. In Bing webmaster tools there are no warning messages and I had sent in a sitemap back in 2011 and 77 pages are listed, but I had not submitted a URL could this be why my pages are not ranking highly? Or does anybody have a checklist on what a site should offer to get ranking on Bing?
Intermediate & Advanced SEO | | ocelot0 -
Local SEO (Rankings) + UK-wide SEO (national rankings) - achieving both
Hi All, For clients wishing to sell online / generate leads nationally, yet still want to have a local online presence to attract town / county-wide customers, I've often placed Town / County locations within both the Title Tag (or just County if space is limited) and Meta Description, plus within the Hx headings, Alt-text and within the footer of every page. My question is, does adding the location of the client within these fields really infringe their attempts to rank nationally, as some nationally ranked pages have no mention of location while others have their location (Town, County or Both) shown within them? Any help, insight or feedback greatly appreciated 🙂 Happy New Year Tony
Intermediate & Advanced SEO | | Tony-Dimmock0 -
Corporate pages and SEO help
We own and operate more than two dozen educational related sites. The business team is attempting to standardize some parts of our site hierarchy so that our sitemap.php, about.php, privacy.php and contact.php are all at the root directory. Our sitemap.php is generated by our sitemap.xml files, which are generated from our URLlist.txt files. I need to provide some feedback on this initiative. I'm worried about adding more stand-alone pages to our root directory and as part of a separate optimization in the future I was planning to suggest we group the "privacy", "about" and "contact" pages in a separate folder. We generally try to put our most important pages/directories for SEO in the root as our homepages pass a lot of link juice and have high authority. We do not invest SEO time into optimizing these pages as they're not pages we're trying to rank for, and I've already been looking into even no-following all links to them from our footer, sitemap, etc. I know that adding these "corporate" pages to a site are usually a standard part of the design process but is there any SEO benefit to having them at the root? And along the same lines, is there any SEO harm to having unimportant pages at the root? What do you guys think out there in Moz land?
Intermediate & Advanced SEO | | Eric_edvisors0