Ranking better
-
Hello there,
I am after some specific guidance on how to rank well for the keyword ‘Translation Services’. I have managed to get the site www.pstranslation.co.uk to page 2 of google UK for this key term. The difficulty is I seem to have run out of steam now on how to get higher rankings. After spending a considerable amount of time creating content and gaining links I managed to get the site from around page 15 on google uk to page 4 then to page 2. That’s where it seems to have stopped. I (think I) have got the onsite SEO pretty well nailed. I have got some good linkable content (http://www.pstranslation.co.uk/infog_languages.html,http://www.pstranslation.co.uk/language_resources_indus.html) and have plans to produce a more.
Experience working within the language industry tells me that a top 3 position on page 1 for this keyword can very lucrative so my main focus of SEO is to rank well for this key phrase.
There is a very good chance you reply will simply be get more (better) links and if it is that’s fine but is there anything else I can do? Am I missing a very obvious trick anywhere?
Looking forward to your reply.
-
Thnak you all for your insights. I've learned a lot!
-
I would first say that you should consider other keywords including some "long-tail" keywords. While these do not have quite as high of volume, they are generally not as competitive, and can tend to be highly profitable since the more established companies typically go after the largest volume keywords.
Through optimizing for the longer tail keywords, you will build more domain authority for your site, which I can tell is something you could benefit from doing. At DA32, you have room to grow. You're also not far off from your competitor, languageconnect.net, in that regard.
-
What did you use for scanning him?
-
Not really MORE, but a better mix of backlinks may help shift from page 2 to page 1 also, wouldn't you think?
-
do you have access to Microsofy SEO toolket?
I found 646 errors or warning scaning your site. Dont be too alaremed as very few sites pass, in fact i have found none that pass. If you have iis7 yoiu can instal it for free. if not i can send you the report.I would fix these first. Your efforts are discounted while these problems are not fixed. its a bit like fishing with holes in your net.
-
Hi.
I think there are a few things you can look at that should help with this specific keyword. Please note that anytime you focus on one specific keyword you could be jeopardising traffic from other keywords. Having said that there are a few things I would look at if my focus was only on that keyword.
Firstly, I would look at updating the title tag slightly. You currently have Language Translation Services | Translation Company, UK. It tends to help having your main keyword as the first thing in a title tag. It would be relatively easy and still very natural to re-write the title tag to remove language as the first phrase and start with translation services.
Secondly, and in my opinion more importantly I would look at adding some textual content to the homepage. It is the homepage that is ranking on the 2nd page for the keyword, yet there is very little content mentioning the phrase. It is only mentioned in anchor text or in very sort snippets of text. I would look at writing some content explaining what your translation services offer and what your unique selling point is. You should avoid write the content with your users in mind and not worry at all about the search engines. Doing this you will naturally make use of the keywords required.
With those changes in place I believe you will be in a better position to rank for the keyword however I think you will need to continue building good quality links. If you compare your site with language connect (who I see in 9th) you'll see there is still a way to go based on these metrics.
(I've ignored babelfish in 10th, because they aren't a good comparison, in that they aren't a direct competitor except for in the SERPS).
http://www.opensiteexplorer.org/www.pstranslation.co.uk%252F/www.languageconnect.net/a!comparison
The interesting metric in my eyes is the difference in linking root domains, which is thought of as a strong indicator for rankings. One word of warning, from what I see almost all your links are going to your homepage. Its natural for a large percentage of links to point to the homepage however to hardly have any external links to your internal pages could look suspicious.
Good Luck
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Recommend me best tools for live ranking
Hello, guys, I have a question, that which tools are best for ranking because MOZ update ranking after a week and I want a live ranking of my website leatherbaba.com Kindly recommend me best tools for SEO.Many Thanks!
Moz Pro | | fahaffff0 -
Why is my page ranking lower when my moz stats are higher?
There are several keywords that I search for and I notice we rank lower than a couple of competitors. When I use the mozbar and view the stats, I see that are PA and DA are higher and in some instances the ones who rank higher don't even show all the keywords in their meta descriptions. If this is the case, how are they still ranking higher?
Moz Pro | | Smart_Start0 -
What works when common ranking factors fail?
I have seen in few instances where the ranking factors doesn't seem to work for competitive keywords. The websites which don't have more than one or two links rank much higher in search results. Any clue what SEOs should do in that scenario?
Moz Pro | | PreetSibia0 -
Ranking dropped significantly
We have been doing SEO optimization based on SEOMoz reco. However, our page ranking for key words dropped significantly last night.. We used to be on page 3 but now could not even found it on top 20 pages. Not sure what happened last night. I checked google webmaster tool but did not find anything. Can you help?
Moz Pro | | hisstory20010 -
Was there another issue crawling rankings on 9th October?
Again this month I don't appear to have rankings logged for 9th October. Was there an issue earlier in the month?
Moz Pro | | NathanP0 -
SEOMoz Ranking section only showing my Homepage
My competition has a few pages showing for each term, but only my homepage shows for those terms. My SEO shouldn't be so bad that no inner pages show. What's happening? Do I have something set up incorrectly?
Moz Pro | | Ocularis0 -
On Page Optimisation rankings keep yo-yo'ing
Hi All Can you please clarify this for me as its getting a little frustrating. I get the weekly reports from the SEO Pro campaign tool and from one week to the next it keeps changing the ranking. For example cheap a boards For this page I have a on page score of A through the campaign: http://www.cheapsnapframes.co.uk/cheap-a-boards.html Last weeks report showed it was an A and then I get this weeks snapshot after the crawl and its saying its now an F but when I click on the link on the onpage tool it then is showing me an A and then changes the ranking again on the campaign. I am seeing this a lot - why is it happening? thanks Tracy
Moz Pro | | dashesndots0 -
Tool which shows site ranking for a given keyword
Hi all. I have a client with a specific request and wanted to ask if there is a reliable tool which allows a user to enter a given site and keyword, and it will return the site's ranking for that keyword. More specifically: Needs to work for Google, Yahoo and Bing Needs to work for various countries such as Google.ca, Google.it, etc. Needs to show at least the top ?10k rankings, not just the top 50 The last requirement is the challenge. I clearly recognize anything past the top 50 or so ranks is really off the map, but the client would like to view his current standings.
Moz Pro | | RyanKent0