How to get bullet snippets SERPs
-
http://insidesearch.blogspot.com/2011/08/new-snippets-for-list-pages.html
I read this post and have been seeing a lot of results with this feature, but can't figure out exactly why some results get them and others dont.
of the results I've seen, many have information in lists or tables (as the article suggests), but some simply have their information listed in separate divs.
Does anyone have any further insight on this? The above article is the only one I can find on the subject.
-
It seems as though you're referring to sitelinks. I'm referring to one link with bullet points, all from the same page.
-
This is a tough question because (everyone, feel free to correct me here if I'm wrong) Google does not directlly tell us how to influence those links. However, I have observed the following patterns.
#1 Branded searches tend to lead to "bulleted snippets"
#2 From what I remember, their patent talked (vaguely) about how users can influence those links. The more people visit a page on your website the more likely it is for that page to show up in serps. You can influence this by leading people to the pages you want displayed in serps. UI and Site Navigation can play heavily into influencing those serps.
#3 Google will display internal pages, or bulleted snippets, if it thinks those pages are relevant to a users search. If you search for my brand, you will see pages that tell a searcher everything they need to know about Nerds On Call.
#4 Google will only display these internal pages for the first result.
Here is a link to that patent. http://bit.ly/nRBa8L
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site appearing and disappearing from google serps.
Hi, My website is normally on page 2-3 on google consistently. Over the past month it has been appearing and then completely disappearing from the serps. One day it will be on page 2, then the next day completely missing from the serps. When i check the index it seems to be indexed correctly when doing site:mysite.com. I don't understand why this keeps happening, any experience with this issue? It doesn't seem to be a google dance as far as I can tell. When my other sites dance they typically just go up or down a few ranks for a couple weeks until they stabilize. Not completely fall off the search engine.
Algorithm Updates | | Chris_www0 -
How to hide our duplicate pages from SERP? Best practice to increase visibility to new pages?
Hi all, We have total 4 pages about same topic and similar keywords. These pages are from our main domain and sub domains too. As the pages from sub domains are years old and been receiving visits from SERP, they stick to 1st position. But we have recently created new pages on our main domain which we are expecting to rank on 1st position. I am planning to hide the sub domain pages from SERP using "Remove URLs" for some days to increase visibility to new pages from main domain. Is this the right and best practice to proceed with? Thanks
Algorithm Updates | | vtmoz0 -
Looking to condense SERP reults
For several of our keywords we have two listings on page 1 of the SERP's, both pages on the same domain. It's the "top"
Algorithm Updates | | absoauto
level category and than sub category within that top level category. Ideally, we could condense and have just the one result, at a higher position in the SERP. I thought Google would eventually do this for us as I've seen in the past, but it's been a few years now and still hasn't happened. Any suggestions?0 -
Added the Review rich snippet and rankings have dropped?
Hi Mozzers, I am really surprised what happened here. I conducted a small campaign by adding reviews rich snippet to 10 different microsites(covering different locations). Today I was checking if the snippets were showing up correctly in the SERPs and noticed that most of these locations with review snippet dropped in the rankings? How weird is that? Can anyone explain what happened here? Has anyone experienced this? Thank you!
Algorithm Updates | | Ideas-Money-Art0 -
SERP Drop
Hi, I have been trading online since 2006 and over the years I have built up some impressive SERP's for keywords such as "mens underwear' which I was SERP 1 for. However, over the past 6 months I have pretty much dropped off the face of Google for a large proportion of my keywords. I suspect I have been hit by the Panda/Penguin updates and do not know how to recover this. I have a mixture of what I consider to be relevant and healthy links, but there are also a few links in there that Google would no longer like. However, I believe that the majority of my links are OK. What should I do? Thanks i97zo6W.jpg
Algorithm Updates | | UnderMe0 -
If Google doesn’t know we’re hosted in the UK, does that affect our SERPs?
Hi, In November 2011 our eCommerce website dropped from between 3rd and 4th position in the UK SERPs down to 7th and 8th. A year after this happened, we still haven’t moved back up to the original ranking despite all our best efforts and we’re looking for a bit of insight into what could have happened. One of our theories is this, do you think it might be the problem? In October 2011 we moved from a single-site custom built CMS hosted in the UK to a multi-site custom built CMS hosted on a much better server based in the UK. As part of this move we started using CloudFlare to help with security and performance (CloudFlare is a security CDN). Because CloudFlare’s servers are in the US, to the outside world it almost looks like we went from a slow hosting company in the UK to a much quicker hosting company in the US. Could this have affected our rankings? We know that Google takes the server IP address into account as a ranking factor, but as far as we understand it’s because they (rightly) believe that a server closer to the user will perform better. So a UK server will serve up pages quicker to a visitor in the UK than a US server because the data has a shorter distance to travel. However, we’re definitely not experiencing an issue with being recognised as a UK website. We have a .co.uk domain (which is obviously a big indicator) and if you click on “Pages from the UK” in the SERPs we jump up to 3rd place. So Google seems to know we’re a UK site. Is the fact we’re using CloudFlare and hence hiding our real server IP address – is this penalising us in the SERPs? Currently out of the 6 websites above us, 4 are in the US and 2 are in the UK. All of these are massive sites with lots of links, so smaller ranking factors might be more important for us. Obviously the big downside of not using CloudFlare is that our site becomes much less secure and it becomes much slower. Images and some static content is distributed via a local CloudFlare server, which means it should tick Google’s box in terms of providing a quick site for users. CloudFlare say in a blog post that they used to have Google crawl rates and geo-tagging issues in the past when they were just starting out, but in 2010 they started working with “the big search engines” to make sure they treated CloudFlare like a CDN (so special rules that apply to Akamai also apply to CloudFlare). Since they’ve been working with Google, CloudFlare say that their customers will only see a positive SEO impact. So at the moment we’re at a loss about what happened to our ranking. Google say they take IP’s into account for ranking, but by using CloudFlare it looks like we’re in the US. We definitely know we’re not having geo-tagging issues and CloudFlare say they’re working with Google to ensure its customers aren't seeing a negative impact by using CloudFlare, but a niggling part of us still wonders whether it could impact our SEO. Many thanks, James
Algorithm Updates | | OptiBacUK0 -
Gifts.com - Multiple domain pages in SERPs
One of our big natural search competitors for gift keywords is Gifts.com. We are competing for many keywords like "teen gifts", "gifts for him", "gifts for her". For many of these, the Google SERP has multiple Gifts.com pages on the first page. I have never seen more than one of our pages (uncommongoods.com) on a SERP page. Any clue how/why Gifts.com has multiple pages in search results ? Thanks!
Algorithm Updates | | znotes0 -
Website moving up and down SERPs alongside others in 'blocks'.
I have noticed that since the so-called 'Panda' updates my website has been moving up and down the Google SERPs in a kind of 'block' alongside other unrelated websites for certain keyword phrases. Whenever there is upwards or downwards movement it happens in tandem with the other websites in those blocks and it is very frustrating. Why is this and has anybody experienced anything similar? The website - http://bit.ly/jIFHpm The search engine - Google, US The keyword phrase - First phrase of website meta title Sorry for being so cryptic I just don't like openly giving out certain information - think it's a bad hangover from the Google Webmaster help forums where everything you post is indexed for Joe nobody to read at his leisure. If anybody would like to mention anything else related to any on or off-page factors on the website then your time would be much appreciated. One thing I am a bit concerned about, for example, is the repition of 'monitors' on the 'monitor shop' dropdown on the top navigation menu and also the sidebar. This would put a localised high density of the keyword in these navigation areas and I am slightly concerned about that. I have no malicious intent and it is appropriate for the user but perhaps the manufacturer names alone would suffice? Thanks in advance.
Algorithm Updates | | teebus0