How to get bullet snippets SERPs
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http://insidesearch.blogspot.com/2011/08/new-snippets-for-list-pages.html
I read this post and have been seeing a lot of results with this feature, but can't figure out exactly why some results get them and others dont.
of the results I've seen, many have information in lists or tables (as the article suggests), but some simply have their information listed in separate divs.
Does anyone have any further insight on this? The above article is the only one I can find on the subject.
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It seems as though you're referring to sitelinks. I'm referring to one link with bullet points, all from the same page.
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This is a tough question because (everyone, feel free to correct me here if I'm wrong) Google does not directlly tell us how to influence those links. However, I have observed the following patterns.
#1 Branded searches tend to lead to "bulleted snippets"
#2 From what I remember, their patent talked (vaguely) about how users can influence those links. The more people visit a page on your website the more likely it is for that page to show up in serps. You can influence this by leading people to the pages you want displayed in serps. UI and Site Navigation can play heavily into influencing those serps.
#3 Google will display internal pages, or bulleted snippets, if it thinks those pages are relevant to a users search. If you search for my brand, you will see pages that tell a searcher everything they need to know about Nerds On Call.
#4 Google will only display these internal pages for the first result.
Here is a link to that patent. http://bit.ly/nRBa8L
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