CTRs on mobile SERPs
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Hi All A couple months ago we got an email from google, telling us - Mobile-first indexing enabled for https://www.impactsigns.com/ Ran the test on MOZ, Mobile usability shows 100% Last week got an email from google - New Mobile usability issues detected for impactsigns.com Top new issues found, ordered by number of affected pages: Content wider than screen Clickable elements too close together I can not seem to figure out what those issues are, as all content is visible. How important are these 2 issues? Since we are now on the mobile first side?
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Does personalization that changes meta data display in SERPs impact SEO?
My company has been rolling out personalization at the page level across our site using behavior paths embedding content from cross pathed pages as well as customer journey mapping. The dynamically generated content doesn’t change the URLs. In the SERPs I’m seeing that our title tags and meta descriptions also seem to be dynamically generated even though we have these elements crafted. The way our elements are crafted: Title tag: descriptive Keyword rich phrase | Brand Meta description: Keyword rich, grammatically correct description tied to title tag and page content for consistency. I search a specific URL: Title tag display: Keyword rich phrase | Brand – Brand Meta description display: Random content pulled from the page I search a phrase that includes Brand + keywords in the URL: Title tag display: Title tag we crafted Meta description display: Meta description we crafted I search a phrase that includes Brand + keywords in the title tag: Title tag display: Title tag we crafted Meta description display: Random content pulled from the page Does Google crawl the page and digest the title tag and meta description we crafted? Or is Google going to ding us for having the brand twice, exceeding the length of the title tag, etc.? I have been searching the interwebs, forums and the cosmos, but the only information I’m finding is related to the fact that URLs are changing and how that would impact SEO. That’s not the case for us. Thoughts on how all this is impacting our SEO efforts?
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How to hide our duplicate pages from SERP? Best practice to increase visibility to new pages?
Hi all, We have total 4 pages about same topic and similar keywords. These pages are from our main domain and sub domains too. As the pages from sub domains are years old and been receiving visits from SERP, they stick to 1st position. But we have recently created new pages on our main domain which we are expecting to rank on 1st position. I am planning to hide the sub domain pages from SERP using "Remove URLs" for some days to increase visibility to new pages from main domain. Is this the right and best practice to proceed with? Thanks
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My client's website does fairly well on mobile in a Google Search. So one day, my client is in a staff meeting and everyone does on search on their phones. The client’s website is nowhere on the 1st three pages. I get a call asking why. I tell the client that Google has maybe as high as 90% market share on mobile. Of course, their phones have the factory installed Safari and IE. Client says lots of people don’t change the factory settings on mobile . Question: How do we rate higher on lesser search engines?
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Bad Dates in SERPs, YouTube & Rankings (Nov. 10-18)
We've seen a lot of reports, including Q&A questions, of sites showing bad dates in Google SERPs. I've verified this bug in the wild. There are also reports of bad dates being caused by YouTube embeds, with Google taking the video date instead of the page date. I can also confirm this is happening, although I don't know if it accounts for all of the bad dates. Some people are reporting that these bad dates showing up corresponded with ranking drops. Usually, I would treat that as a coincidence (Google could easily launch an update and have a glitch on the same day), but in some of the reported cases, removing YouTube embeds led to ranking recovery soon after. I can't verify this, but I can't disregard it. There seem to be multiple reports of this recovery. I'm in communication with a Google rep, and they are unaware of any direct connection between a bad date and ranking (such as some kind of QDF effect). I've passed along some data, and they are investigating, but there may have been multiple updates in play that are making for noisy data (even for Google). There did seem to be heavy algorithm flux on November 10th and 18th, with some people speculating the latter spike was a reversal of the former. I have no evidence to support this, but MozCast data and chatter do seem to support both spikes. If you've been affected by this problem and the ranking drops are severe, it's worth temporarily removing YouTube embeds (if feasible). Replace them with direct links (or maybe a linked thumbnail) and have Google re-fetch the page. I can't guarantee it will work, but the risks are low. It's easy to restore the embed. Update (11/22) - Gary Illyes is saying on Twitter that the date problems have been fixed. If you see the proper dates cached, but have not seen rankings recover, then these may be unrelated events.
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Google AMP (accelerated mobile pages), can it be used for non-Google news and Ecommerce Websites?
Mozzers, I've been doing a lot of research on Google's new Accelerated Mobile Pages (AMP) https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday. From what I'm seeing, these AMP version websites are only for Google News-worthy websites such as New York Times, Cosmopolitan, and the BuzzFeeds of the world. But what about Ecommerce websites like Ebay or Amazon? Will AMP versions of "scotch tape" via OfficeDepot work in the SERP's on non-Google News cards?
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How to show your ratings in the Google SERP
I've noticed that some organic search results are showing ratings just above the meta tag. How are these sites doing this? Example: If you search "cash advance", there is a result between #4 and #6 in the organic results. The site is "goldcashadvance.com". It's showing a 5-star rating in the result.
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Google automatically adding company name to serp titles
Maybe I've been living under a rock, but I was surprised to see that Google had algorithmically modified my page titles in the search results by adding the company name to the end of the (short) title. <title>About Us</title> became About Us - Company Name Interestingly, this wasn't consistent - sometimes it was "company name Limited" and sometimes just "company name. Anyone else notice this or is this a recent change?
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