NYT article on JC Penny's black hat campaign
-
Saw this article on JC Penny receiving a 'manual adjustment' to drop their rankings by 50+ spots:
http://www.nytimes.com/2011/02/13/business/13search.html
Curious what you guys think they did wrong, and whether or not you are aware of their SEO firm SearchDex? I mean, was it a simple case of low-quality spam links or was there more to it? Anyone study them in OpenSiteExplorer?
-
Just seeing this post now. Does anyone find it ironic that NYT drops a follow link to JCPenny in the article?
-
Today (April 27) I see them down at #51 for "dresses". It will be interesting to see how long Google keeps them in the tank. They made a lot of money during the Christmas season that other rule-abiding retailers would like to have earned.
I think that they should be in the tank at least until the end of the 2011 Christmas season.
If I bought 100,000 links I bet my site would be out of the SERPs.
-
I figured that when this hit the mainstream, our clients would want to be sure we weren't doing anything below board. Interestingly, in many instances, it had the opposite result. They wanted to know how JC Penny was having so much success...
-
I've read a lot about this over the web, but essentially Thomas below has summed it up. It's good to have these high profile cases in the SEO world as it reminds us all why we link build manually ad by the book!!
-
I guess the NYTimes article gives Googl a pretty good reason for the -50 filter:
"Someone paid to have thousands of links placed on hundreds of sites scattered around the Web, all of which lead directly to JCPenney.com."
Seems like they did the majority of their link building over a year ago - http://www.majesticseo.com/reports/compare-domain-backlink-history?d0=JCPenney.com&type=0
And btw, congrats SEOmoz for getting OSE mentioned in the NYtimes article
-
Hey Mike: From what I read, it was a simple case of buying links and when the NYTbrought it to Matt & Co's attention, they manually delisted them.
Vanessa Fox had a great write up on it at Search Engine Land.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would be the best course of action to nullify negative effects of our website's content being duplicated (Negative SEO)
Hello, everyone About 3 months ago I joined a company that deals in manufacturing of transportation and packaging items. Once I started digging into the website, I noticed that a lot of their content was "plagiarized". I use quotes as it really was not, but they seemed to have been hit with a negative SEO campaign last year where their content was taken and being posted across at least 15 different websites. Literally every page on their website had the same problem - and some content was even company specific (going as far as using the company's very unique name). In all my years of working in SEO and marketing I have never seen something at the scale of this. Sure, there are always spammy links here and there, but this seems very deliberate. In fact, some of the duplicate content was posted on legitimate websites that may have been hacked/compromised (some examples include charity websites. I am wondering if there is anything that I can do besides contacting the webmasters of these websites and nicely asking for a removal of the content? Or does this duplicate content not hold as much weight anymore as it used to. Especially since our content was posted years before the duplicate content started popping up. Thanks,
White Hat / Black Hat SEO | | Hasanovic0 -
I'm changing title tags and meta tags, url, will i loose my ranking?
Hi Guys QUESTION: I'm currently going through a re-design for my new website that was published in November 2014 - since launching we found there were many things we needed to change, our pages were content thin being one of the biggest. I had industry experts that came in and made comments on the title tags lacking relevance for eg: our title tag for our home page is currently "Psychic Advice" most ideal customers don't search "Psychic Advice" they search more like "Online Psychic Reading" or Psychic Readings" I noticed alot of my competitors also were using title tags such as Online Psychic Readings, Free Psychic Readings etc so it brings me to my question of "changing the title tags around. The issue is, im ranking for two keywords in my industry, online psychics and online psychic readings in NZ. 1. Our home page and category pages are content thin.... so hoping that adding the changes will create perhaps some consistency also with the added unique and quality content. Here is the current website: zenory. co.nz and the new one is www.ew-zenory.herokuapp.com which is currently in development I have 3 top level domains com,com.au, and co.nz Is there anyone that can give me an idea if I were to change my home page title tag to **ZENORY | Online Psychic Readings | Live Psychic Phone and Chat ** If this will push my rankings down though this page will have alot more valuable content etc? For obvious reasons im going to guess it will make drop, I'm wondering though if it is worth changing the title tags and meta descriptions around or leaving it as is if its already doing well? How much of a difference do title tags and meta descriptions really make? Any insight into this would be great! Thanks
White Hat / Black Hat SEO | | edward-may1 -
I've purchased a PR 6 domain what will be best use of it ?
I've purchased a PR 6 domain what will be best use of it ? Should make a new site or redirect it to my low pr sites? Or I wasted my $100 ?
White Hat / Black Hat SEO | | IndiaFPS0 -
Have just submitted Disavow file to Google: Shall I wait until after they have removed bad links to start new content lead SEO campaign?
Hi guys, I am currently conducting some SEO work for a client. Their previous SEO company had built a lot of low quality/spam links to their site and as a result their rankings and traffic have dropped dramatically. I have analysed their current link profile, and have submitted the spammiest domains to Google via the Disavow tool. The question I had was.. Do I wait until Google removes the spam links that I have submitted, and then start the new content based SEO campaign. Or would it be okay to start the content based SEO campaign now, even though the current spam links havent been removed yet.. Look forward to your replies on this...
White Hat / Black Hat SEO | | sanj50500 -
Penguin 2.1 Penalty- Can't Understand why hit by it?
Hi, I have lost all my rankings after Penguin 2.1 update. I haven't did anything wrong. Want to know the root cause of the penalty so that I can overcome this. Any help would be appreciated. Website: http://tiny.cc/hfom4w
White Hat / Black Hat SEO | | chandman0 -
Why is this site performing so well in the SERP's and getting high traffic volume for no apparent reason!
The site is https://virtualaccountant.ie/ It's a really small site They have only about 7 back links, They don't blog They don't have a PPC campaign They don't stand out from the crowd in terms of product or services offered So why are they succeeding in topping the SERP's for difficult to rank for accounting keywords such as accountant and online accounts. What are they doing better than everyone else, or have they discovered a way to cheat Google, and worse still - ME!
White Hat / Black Hat SEO | | PeterConnor0 -
Definition of Black Hat SEO
I recently had an old client that called me in a bit of a panic over a significant loss of rankings due to penguin. The internet marketing company she had hired, is actually a very large player in the industry, but because I'm not out to slander anyone, I won't name names. They engaged in some "link building" that resulted in the vast majority of the website's anchor text being keyword-rich, exact match anchor text from such gems as www.link-add.net. They also placed a couple dozen incredibly keyword-rich articles on the site that were clearly not meant for human consumption, and were only accessible through a footer link that's only located on the homepage. The client forwarded me a response from them saying, (quoting verbatim). "We have never engaged in any black hat SEO techniques, nor will we ever engage in any black hat SEO techniques. Just that notion is ridiculous" So clearly, the strategy I outlined above, in the mind of this company, is not black-hat SEO. So getting to my point: **if that's not black hat, then what is? ** I'm posing this question largely because I'm appalled that a large internet marketing company seems to be suggesting that the aforementioned techniques represent good, sound SEO, and I'd like to get an idea as to what people in our industry actually feel are good, acceptable practices. Where is the line? Can we not set higher standards for ourselves?
White Hat / Black Hat SEO | | stevefidelity0 -
Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
Hi All, In relation to this thread http://www.seomoz.org/q/what-happend-to-my-ranks-began-dec-22-detailed-info-inside I'm still getting whipped hard from Google, this week for some reason all rankings have gone for the past few days. What I was wondering though is this, when Google says- Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? I assume my site hits the nail on the head- [removed links at request of author] As you can see I target LG Optimus 3D Sim Free, LG Optimus 3D Contract and LG Optimus 3D Deals. Based on what Google has said, I know think there needs to be 1 page that covers it all instead of 3. What I'm wondering is the best way to deal with the situation? I think it should be something like this but please correct me along the way 🙂 1. Pick the strongest page out of the 3 2. Merge the content from the 2 weaker pages into the strongest 3. Update the title/meta info of the strongest page to include the KW variations of all 3 eg- LG Optimus 3D Contract Deals And Sim Free Pricing 4. Then scatter contract, deals and sim free throughout the text naturally 5. Then delete the weaker 2 pages and 301 redirect to the strongest page 6. Submit URL removal via webmastertools for the 2 weaker pages What would you do to correct this situation? Am I on the right track?
White Hat / Black Hat SEO | | mwoody0