Why is this website with worse metrics performing better on serps?

[inmonova]

Hi!

I would like to ask if anyone has any ideas on why the second website in this analysis is getting position 2 on google and website 1 is getting position 5:

http://www.opensiteexplorer.org/comparisons?site=bonobetfair.info&comparisons[0]=www.bonobetfair.com&=Compare

The metrics indicate that the first website is clearly superior in (almost) all metrics.

Why could this be?

[inmonova]

Thanks! We'll wait, improve and see.

[inmonova]

Thanks!!

I'll look into that.

[ResslerMotors]

1. Age of Domain

2. Inbound link keyword usage

3. Keyword usage

4. Relevant words around Keywords (minor correlation from what I last read)

5. How often content is updated

Here's a little breakdown from SeoMoz: http://www.seomoz.org/article/search-ranking-factors

I would add another phrase to your Title Tag that is similar to what you are going after.  This will add relevancy to your website, which has a slight positive correlation to rankings.  In addition, make sure that you are getting links with the exact phrase you are going after, as well as others that are similar.  In addition, you will also want some no-followed links in the mix just to be diverse.

[inmonova]

Ok, thanks. In this case there is no Google local results because it's not a location related phrase.

You say that the seomoz report card is just a starting point. After that, and considering that the authority is 30 vs 18 and other factors like MozRank, MozTrust, etc are also superior, what other factors should I take into consideration?

What other factors seem to be improvable in http://bonobetfair.info?

[ResslerMotors]

The letter grade "A" only implies that you have used the phrase in the places it suggests.  However, there is far more involved.  For example, I actually get a "F" for a search phrase that I'm not totally interested in.  However, I rank #2 for that search phrase.  The only reason I'm #2 instead of #1 is because of Google Local results.  Anyway, my point is that the seomoz report card is just a starting point, and not the answer.

[inmonova]

Thanks for your anwer dmcontact1.

I forgot to say that the phrase is "bono betfair".

All links are pointing to http://bonobetfair.info, consistently.

I check the serps without being logged in and I use seomoz ranktracker to check it.

I just think that the difference in the metrics is just too high. I think that the extension .info or .com should not be mattering so much....

[inmonova]

The 1st site (my site) has an A (see attached image) for the desired phrase (bono betfair), so I would say there is some on page SEO

So I don't think that's it. But thanks Ressler Motors.

Is there something in the structure of my website that is not ok?

Does anybody else have any other suggestions?

8Mpg

[ResslerMotors]

Neither of you seem to be utilizing on page SEO (Title, H1, H2, etc.) in a way to rank higher for any particular phrase.  In addition to on page seo, you must also consider the structure of your website, the age and the keywords from the links that you have.