Keywords
-
I'm working on an e-commerce site and I'm having trouble determining how to find keyword targets for similar product pages. The company sells posters and they have three posters for Babe Ruth: Babe Ruth Winning, Babe Ruth Attitude and Babe Ruth Desire. After doing keyword research, I found there is a good amount of traffic for "Babe Ruth Posters" but none for "Babe Ruth Winning Posters," "Babe Ruth Attitude Posters" and "Babe Ruth Desire Posters."
How can I differentiate these three product pages? Can I optimize them for a term that doesn't have traffic, hoping that one or more of these pages will come up when someone enters the search term "Babe Ruth Posters."
-
Sometime keyword research tools show that there are not to many people are looking for certain keywords, but it doesn't mean that this keywords are bad. It is probably recommended to optimize for the keyword "Babe Ruth Posters" however it is not bad idea to optimize for two other keywords phrases too, they have main keywords in it too.
As well I noticed that sometime some of my clients coming up with keywords which are "not known" by keyword tools but even though they are being used.
Optimization of each page according the content is good idea. If it is "winning" poster then it is winning poster. Especially if you have separate section or product with word "winning" in it it will be recognized. Of course all optimization and decisions are up to you.
-
SEO is not an 'exact' science, you can only follow some best practices and do your best. One of the best bits of advice I can give you is to use some keyword diversification on the product page. Mention a variety of keywords around your topic - 'Baby Ruth Winning Posters' (in the title) and 'Babe Ruth Posters' (in the content) and even 'Babe Ruth' and 'Posters'. Focus 50% on keyword research and 50% on what makes sense to users.
Do you have a parent level catalogue page that just lists 'Babe Ruth Posters'? Focus your on page keywords more around "Babe Ruth Posters" and leave out the specifics.
Always look back at your stats. Check your rankings, check your Google Analytics. Find landing page entrances by keyword and measure the conversion rate to your goals.
This article is 2 years old, but i still refer back to it heaps - Perfect Keyword Targeting
Hope that helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Price Comparison Website And Keywords
I run a price comparison website for a small niche at http://cdkeyprices.com I am targeting keywords for the specific products I am comparing the price/merchants on. On a typical page I would have a price column, product name, the merchant and a buy button. Buy button is affiliate linked to the merchant. The product name in the product column is the name from the actual website I am tracking. As such, my keyword was appearing sometimes up the 30 times. I've took it down some months ago but was wondering if this was a bad move. I was concerned Google would think I was stuffing the keyword. I've only just gotten into SEO the past few months so was not able to see any changes. Should i put the product column back up or would it be considered over optimization?
Keyword Research | | MrPenguin0 -
How to choose a Keyword
I searched around for this answer first but got information overload. I write a photography blog and tonight I will put up a post of photography from around Jiyugaoka Train Station. I will probably call the post Around Jiyugaoka Station or Around Jiyugaoka or something like that. I like in Jiyugaoka (a part of Tokyo) so I have other posts that I have keyworded for Jiyugaoka. What is the best way to determine what is the best derivative of 'Jiyugaoka Station' to choose for the best traffic? I assume I could enter them in to manually into the Keyword Analysis but is there is easier way that would give recommendations?
Keyword Research | | ShootTokyo0 -
Difference in Keywords and Anchor Text ?
Sorry i am noob here: I thought both are same but when i see GSA tutorials i found that both are different. If suppose my keywords is black german shoes than what is my anchor text will be. Also anchor text isdifferent like generice keywords click here, find more etc. Please give explanation.
Keyword Research | | chandubaba0 -
Acne related keywords in Google.fr
Hello everyone, I am setting up a website with domainname.fr to rank in google.fr with Acne related keywords. Can anyone give me Competitive keywords which can bring more than 10K visitors per month?? Help will be very much appreciated. P.S: Actually, my uncle is having an offline acne product shop in France. He asked me to setup a website in Google.fr so that he can make some money.
Keyword Research | | artemmin0 -
Website no.1 on Google for keyword but why?
Hi Guys, I'm trying to figure out why a site is ranking for a keyword. Keyword is "guitar strings" They have only implemented the following techniques: -Chosen keyword is within Meta title -Chosen keyword is used 8 times within content What else would make them rank so highly? Thanks, Dan
Keyword Research | | Sparkstone0 -
Any thoughts as to the best keyword tool about today?
I have found similar questions on the forum but is there a best keyword tool to use or is it a case of using a few and cross referecing them?
Keyword Research | | bunac10 -
How can i track keywords history
i need to keep a record for all keywords history , is there any way that we can track keywords history so we can compare each week with the previous weeks ?
Keyword Research | | omarfk0 -
Keyword research is tough isn’t it ?
I am only just realising that the Google Keyword Tool I use is aimed at Adwords customers and where competition is stated as low, they mean competition for adverts. When I have a ridiculously low amount of links and an equally low Domain Authority finding keywords is not easy. I presume there is some correlation between the SEOMOZ Keyword Difficulty score and the amount of Adwords traffic, but even very low Adwords Traffic Search Terms still seem to be moderately competitive. I guess its a case of plugging away with the Keyword Difficulty tool.
Keyword Research | | jp_cp1