Microsites vs landing pages
-
Hi all!
I'm trying to decide the best way forward with regards to a large site I'm currently in the process of redesigning/rebuilding.
Basically, the site already has a lot of well ranking seo landing pages targetted to different niches. With this in mind which is the best way forward in your experience?
1. Expand upon the existing niche landing pages adding more content etc and more niches?
or
2. Keep the landing pages but set up microsites for each of the niches. (On different domain names or sub domains?)
I do not want to polute the existing site as it performs very well and ranks very well for the keywords we target. Are there any benifits to micro sites seo wise?
Personally I think it best to expand on the landing pages and keep everything onsite but any adivce you can give me would be greatfully received!
Thanks in advance!
-
Hi, in the end I didn't go with microsites. As part of the site build we optimised the urls (using a CMS) and everything else on page we could and 301'd the old URL's to the new versions. Everything ranks as well as it did or better since lanch (4 weeks ago).
-
Hi James,
I'm following up on some older posts that are marked unanswered. Did you use microsites or landing pages? Can you share with us how things turned out? Do you have any more questions?
Thanks!
-
Sounds like overkill for what we are trying to achieve. I guess Microsites are geared more to separate product campaigns etc when you want a clear separation from your main site.
-
By the sounds of it the existing site is doing well and may have built up some domain authority which wouldn't be present with new micro sites. This may help the new landing pages rank higher than the microsites/
If the campaigns for the microsites go well and you achieve a number of inbound links although you can 301 redirect them to the existing site after the microsites have served their purpose their is no guarantee that 100% of 'link juice' will be passed on.
I think that your instinct to keep everything onsite is the correct one in this instance but that rather than adding more content to the existing landing pages you use the experience you have gianed and the lessons you have learned to develop new landing pages for these niches.
Hope this helps!
-
I think microsites work well for one-off competitions etc that aren't going to be around forever. I'd rather spend the time adding to a current site that's going to grow in size.
DD
-
The microsites are a nice idea and could work well in the long run, but you'd be fragmenting your efforts, so your main domain would probably suffer due to diminished updates and attention.
I'd stick with the single domain and as long as the niches are related continue to build on that.
I work on a set of sites that were split from a whole and they are a lot more work than if they were just one site together.
Tom
-
I am always cautions about adding microsites for SEO benefits as these can come back and bite you hard when you least expect it.
Personally, I tend to steer clear of doing this and would opt to keep adding content to your existing site. It doesn't all have to be on the same page, but link out to a few niche articles you could write.
Keep it straight forward and you will have no problems
Regards,
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page grader says we are keyword stuffing but we arn't. Page source shows different story.
Hi community! We have just run a page grader for the keyword 'LED Bulbs' on whichledlight.com and it comes up that we are keyword stuffing! However, a brief look at the source for the homepage and there's only 6 times that LED Bulbs pops up. We do have the non plural version of the word 'LED Bulb' on the page 27 times.. do we think that would contribute to the keyword stuffing? Thanks!!
On-Page Optimization | | TrueluxGroup0 -
Keyword Appearing on Home Page - Moz Page Grader
Hi Today I entered www.partydomain.co.uk through the Moz Page Grader and found that the Home Page is Ranked B. I noticed that an Area we could improve on is the amount of times we are using our main keyword "Fancy Dress" on the home page. Please can you take a look at www.partydomain.co.uk and scroll to the bottom of the page were the tabs are containing losts of content. I am thinking about removing all of thoose Tabs. Our Competitors dont have any content as such on the home page and are ranking higher than Party Domain for "fancy dress" What do you think ? remove all the tabs to be like the others that rank better? Or cut the text right down ? Thanks Adam
On-Page Optimization | | AMG1000 -
If I put 'keyword/url' combination to 'stop run weekly', will it dissapear from the summary page in the on-page grader?
The summary page of the on-page grader chooses the keyword and url combination itself. Now if I choose another combination, I would like the former to dissapear from the summary page. The only option is 'stop running weekly'. But will it disappear from the list also?
On-Page Optimization | | jongeneelbv0 -
What kind of pages are they?
Hi all, after making an analysis of my website the tool has found two pages that I don't know what refers to: /?page id=2058 (only one page of this kind) /?attachment id= (only one page of this kind) does anyone know what kind of pages they could be? Do the have relevancy regading SEO? The plattform is Wordpress. Thanks!
On-Page Optimization | | juanmiguelcr0 -
Which redirect to use when redirecting to https page from http page
I have one form under https which is redirected from the regular http page. this site was not made by me and I am trying to understand if the way it was redirected using 302 redirect is a problem Thanks
On-Page Optimization | | ciznerguy0 -
Home Page
We are re-design our home page, one are of the current home page has a drop down window called "popular products" . We wrote short articles for our keywords and have them linked to product page. In the past, it has helped us rank. However, with new Google rules, our feeling is that such practice is no good. So, we lean towards to remove it. Still, we'd like to hear some opinions and ask some questions too: www.butterflycraze.com is it clear to you that this is not good in Google's eyes? how do I determine if these links serving any SEO purpose now after Panda? depend on the answer to 2), what should we do about these pages? shall be re-direct or shall we remove them from Google index?
On-Page Optimization | | ypl0 -
Anchor text landing page
do you think google counts the H1 of the landing page from an anchor text, for example if the anchor text of my product is . blue sexy X, do you think its good if the h1 of the landing page says the exact same thing
On-Page Optimization | | Dirty0 -
Authority of a page
What factors contribute towards the authority of a page ? No. of links to a page ?
On-Page Optimization | | seoug_20050