Any Case Study of Reversion of Canonicalization?
-
Hi,
Understand that if a Page A is being canonicalized to Page B, most probably Page B's ranking will increase (given their content and structure are all the same).
But when the canonical tags are removed from Page B, Page A's rankings and traffic may recover to the original before it was canonicalized.
The theories seem very true but does anyone have any case studies or direct experiences which proves these theories?
Thanks.
-
Only thing I can think of is Dr Pete's experiment - http://www.seomoz.org/blog/catastrophic-canonicalization - but that's not quite the same as the example you're proposing.
I think you should still get a good idea of what happens after removing canonical tags though.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using a Reverse Proxy and 301 redirect to appear Sub Domain as Sub Directory - what are the SEO Risks?
We’re in process to move WordPress blog URLs from subdomains to sub-directory. We aren’t moving blog physically, but using reverse proxy and 301 redirection to do this. Blog subdomain URL is https://blog.example.com/ and destination sub-directory URL is https://www.example.com/blog/ Our main website is e-commerce marketplace which is YMYL site. This is on Windows server. Due to technical reasons, we can’t physically move our WordPress blog to the main website. Following is our Technical Setup Setup a reverse proxy at https://www.example.com/blog/ pointing to https://blog.example.com/ Use a 301 redirection from https://blog.example.com/ to https://www.example.com/blog/ with an exception if a traffic is coming from main WWW domain then it won’t redirect. Thus, we can eliminate infinite loop. Change all absolute URLs to relative URLs on blog Change the sitemap URL from https://blog.example.com/sitemap.xml to https://www.example.com/blog/sitemap.xml and update all URLs mentioned within the sitemap. SEO Risk Evaluation We have individual GA Tracking ID and individual Google Search Console Properties for main website and blog. We will not merge them. Keep them separate as they are. Keeping this in mind, I am evaluating SEO Risks factors Right now when we receive traffic from main website to blog (or vice versa) then it is considered as referral traffic and new cookies are set for Google Analytics. What’s going to happen when its on the same domain? Which type of settings change should I do in Blog’s Google Search Console? (A). Do I need to request “Change of Address” in the Blog’s search console property? (B). Should I re-submit the sitemap? Do I need to re-submit the blog sitemap from the https://www.example.com/ Google Search Console Property? Main website is e-commerce marketplace which is YMYL website, and blog is all about content. So does that impact SEO? Will this dilute SEO link juice or impact on the main website ranking because following are the key SEO Metrices. (A). Main website’s Avg Session Duration is about 10 minutes and bounce rate is around 30% (B). Blog’s Avg Session Duration is 33 seconds and bounce rate is over 92%
Intermediate & Advanced SEO | | joshibhargav_200 -
Will using a reverse proxy give me the benefits of the main sites domain authority?
If I am running example.com and have a blog on exampleblog.com Will moving the blog to example.com/blog and using a reverse proxy give the blog the same domain authority as example.com Thanks
Intermediate & Advanced SEO | | El-Bracko0 -
Bulk reverse image search?
Hi, i have a couple fashion clients who have very active blogs and post lots of fashion content and images. Like 50+ images weekly. I want to check if these images have been used by other sources in bulk, are there any good reverse image search tools which can do this? Or any recommended ways to efficiently do this for a large number of images? Cheers
Intermediate & Advanced SEO | | snj_cerkez0 -
Success cases about PIM-enrichment with SEO-benefits?
Hello 🙂 Does anybody know about any ecommerce sites that have done PIM-enrichment projects with great success, resulting in significant increase in organic traffic and rankings? Our agency is doing a presentation about leveraging better and more product information for long-tail SEO, and we'd like some success cases to point to. Thanks 🙂
Intermediate & Advanced SEO | | Inevo
Sigurd Bjurbeck, SEO-consultant0 -
Has anybody ever seen (or written) a case study on increasing domain authority?
I am an in-house digital marketer for a small business in the UK. The majority of our business comes from people finding us on Google's organic SERPs for relevant search terms. Our website has been around since 1999 and we have established a great base of keyword rankings in that time from key vanity keywords in our field that generate a tonne of long tail rankings for the product pages on our site. Last year, I was given the target of increasing our websites DA from 40(something) to 60+ by the end of the year. I put a plan together at the start of the year which included things like 'create awesome content', 'promote awesome content', do 'proper' link building, do 'real' PR, make sure technical SEO is all up to scratch, increase CTR, reduce bounce rate etc etc But... I wanted to find some examples of case studies where SEO's had taken a site with a starting DA of 'whatever' and increased it to 'a way higher whatever'. I found a tonne of 'How to increase your domain authority' type blog posts which said things like 'create awesome content', 'promote awesome content', 'do proper link building' etc etc but no hard data case studies from people who had been successful in doing it! I really just wanted to make sure that the plan I was putting together, was focused on the right things! Does anybody know of any case studies? I'm still keen to check them out. Being a small business, it's often the case that once we've put a plan together, we quickly realize that we don't have the resources, time, personnel or budget to follow it through but at lest having the plan confirmed by successful case studies doing the same thing or similar would really encouraging! Thanks,
Intermediate & Advanced SEO | | RichAlive
Rich0 -
Does a URL upper case to lower case rule harm SEO rankings?
Hi Guys, We are working on a website - changing the upper case URLs to lower case. The developer looked at a 301 solution but is having issues with this. Instead, they have come back with the following piece of code <rule name="lowercaserule1" stopprocessing="true"></rule name="lowercaserule1" stopprocessing="true"> <match url="[a-z]" ignorecase="false" ></match url="[a-z]" ignorecase="false" > <action type="redirect" url="{tolower:{url}}" ></action type="redirect" url="{tolower:{url}}" > My question is whether this rule will potentially harm SEO rankings? If someone could help - that would be much appreciated. Thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
Since when did Google get case sensitive?
We are currently ranked #2 locally (NJ) for "IT support", and #27 for "it support". This is a fairly recent development - like today. I know "it" is a stop word, but I have never seen this before. The funny thing is that this is the only "IT" search where this happens. Most of my keywords contain "IT". What's up with this?
Intermediate & Advanced SEO | | CsmBill0 -
Reversing 301 Re-Directs
What's your philosophy on reversing 301 redirects? Does it depend on how long the redirect has been in place? Is it okay to implement a 301 redirect and remove it if the desired results aren't achieved? Also, what about multiple 301 redirects and removing those? I'm working with a site that has several 301 redirects in place and there's no definite knowledge as to when these were placed. I know there's always a danger and the possibility of unintended results when moving these around. I'm just curious as to what others' experience has been with placing and removing these either within a short period of time or over the course of as much as a year. Thanks in advance!
Intermediate & Advanced SEO | | JamieCottle280