Expiring URL seo
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a buddy of mine is running a niche job board and is having issues with expiring URLs. we ruled it out cuz a 301 is meant to be used when the content has moved to another page, or the page was replaced. We were thinking that we'd be just stacking duplicate content on old urls that would never be 'replaced'. Rather they have been removed and will never come back. So 410 is appropriate but maybe we overlooked something. any ideas?
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Thanks for the help guys! I made the recommendation on the 301 / job closed. we'll see how it plays out.
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Why not use the 301 redirect? Even though the content strictly hasn't move but has 'expired', I'd use the 301 redirect to take both visitors and links from the old expired page to another page that 'catches' them. Good for both the user experience (perhaps you might place some links to jobs related to the one that we were redirected from on the new page?) and for your link juice.
See this topic for more information: http://www.seomoz.org/q/what-do-you-do-about-links-to-constantly-moving-pages
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Why delete content?
If this content is indexed well, my solution would be a 'This job-search is closed, but we got more like this!' section on all closed / expired threads.
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