How can I reduce my webpage load time?
-
According to google
'On average, pages in your site take 4.6 seconds to load (updated on Apr 3, 2011). This is slower than 71% of sites. These estimates are of low accuracy (fewer than 100 data points). The chart below shows how your site's average page load time has changed over the last few months. For your reference, it also shows the 20th percentile value across all sites, separating slow and fast load times.'
My website: http://ablemagazine.co.uk
I've installed Cache plugins, Minify plugins, reduce the amount of posts on my main page. But my website is still taking too long to load and I'm afraid I'm being penalised for it.
Any tips?
-
The logo actually reduces a whole lot via smush.it, so that can help a little. Have you looked at the graphic elements that came with the theme that you didn't necessarily create?
Yahoo's Y!Slow extension for Firefox can also point out a lot of other areas for speeding up the site.
-
Thanks for the tip. Unfortunately I already compress all my images with photoshop so the savings with smush.it are usually less than 500Bytes. I suppose it all helps!
-
Keep in mind that (to the best of my knowledge) Google is pulling the above data just from visitors that have the Google Toolbar installed, and does have a low number of data points for this conclusion.
In looking at your current home page, I'd say the image file sizes are something you can easily work on to help speed load time and increase user experience. In Firefox, right click on any image, and click View Image Information. It should take you to the Media tab of the Page Info dialog, and show you all of the media you have on that page, including background images.
Your theme files are large in some cases. The main-right.jpg file is 20k, header.jpg is 35k. Your logo is a 12k png. There are also several post images in the 20-40k range.
Yahoo has a tool called Smush.it which offers lossless compression, and there is even a Wordpress plugin that will compact new photos on upload, and reduce file sizes of existing images in the media library on demand http://wordpress.org/extend/plugins/wp-smushit/. For time invested, the plugin is probably the easiest fix to reduce your file size and speed up your page load time, in addition to fixing the images in your theme.
-
Page load time is a very small factor for website ranking, but this could be done :
Regroup CSS in a single file, same for javascripts. Make a CSS sprite for the background images.
Add expires and gzip in your htaccess file if you can :
<ifmodule expires_module="">ExpiresActive On
ExpiresDefault "access"
ExpiresByType text/javascript "access plus 1 year"
ExpiresByType application/javascript "access plus 1 year"
ExpiresByType application/x-javascript "access plus 1 year"
ExpiresByType text/css "access plus 1 year"
ExpiresByType image/gif "access plus 1 year"
ExpiresByType image/jpg "access plus 1 year"
ExpiresByType image/jpeg "access plus 1 year"
ExpiresByType image/png "access plus 1 year"
ExpiresByType image/bmp "access plus 1 year"
ExpiresByType image/ico "modification plus 1 year"
ExpiresByType image/vnd.microsoft.icon "modification plus 1 year"
ExpiresByType application/ico "modification plus 1 year"
ExpiresByType image/icon "modification plus 1 year"
ExpiresByType image/x-icon "modification plus 1 year"</ifmodule><ifmodule deflate_module="">AddOutputFilterByType DEFLATE text/php text/html text/txt text/javascript text/css application/javascript application/x-javascript</ifmodule>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Many of my pages are showing up as 4xx errors because they require a login/subscription to view. How can I fix this?
Should these pages be redirecting to a login page? Or does there need to be something other than an Access Denied message? I feel like these are bringing the overall site score down.
On-Page Optimization | | CaraMc0 -
Product names are defacto identical - How can I modify Title?
Hi! Our site http://www.metecoparts.gr/ help our customers search our inventory of cars for used parts. The way the titles of product pages are structured is: Car Parts – Make Model Year – Brand Name. So for instance this page http://www.metecoparts.gr/car/4074-alfa-romeo-156-1997 have the title "Car Parts Alfa Romeo 156 1997 – Meteco SA" (I have translated Greek words to English) So as you can imagine we end up with a bunch of duplicate titles pages. I’m trying to diversify the titles but the problem is that there aren’t many product identifiers other than body configuration, car color, fuel, engine capacity and engine code. But only color and year of production is partly unique as most Alfa Romeo 156 are 4 door saloons, with 1600cc petrol engine. The only thing that is unique for every product page is the page ID. So should I use it in the page title? Its the only unique identificator but on ther other hand it has no use for our customers. Or is there any other way of having unique titles that I am missing? Please note that in our industry on-page optimization is crucial since there is no social sharing and much link building (who wants to share an old car that is being sold for parts?) Thank you
On-Page Optimization | | Johnlock10 -
Can we use internal no-follow links without negatively affecting rankings
we are creating a site structure for a travel website. the site homepage has a top navigation bar with 8 top level links and a total link count of 33 links in this (within menus). There are also 10 footer and ad-hoc links As this top navigation bar is a site-wide navigation, when entering s specific "travel destination" page, the "travel destination" page has its own contextual links and reference links, making the total inks on the destination page approx 107. do you think its ok to make all links in the top navigation bar no follow on all pages except the homepage? how would you approach this to create less links to maintain effective link-juice flow to required pages
On-Page Optimization | | Direct_Ram0 -
SEO can id and class be used in H1?
Can ID and class be used in my H1 tag. I realize best case would be to change it, but it's going to require a change order from the ecommerce company to fix their sloppy code. Will this hurt seo? Example:
On-Page Optimization | | K-WINTER0 -
Can you set objectives for an SEO campaign?
We have been working with a client for 3 months and they've been happy with the progress we've made on their SEO and the resulting increase in rankings, traffic etc. They are renewing their contract for another 6 months but this time want to set some objectives and want us to suggest what those objectives are. Is it possible to set objectives when a great deal of the results can be out of our hands, eg, how Google works, level of interest in the client's products in the target market, whether they take on board our recommendations for changing their website content to get better seo results etc? What would other people be happy being set as their objectives for a campaign?
On-Page Optimization | | mfrgolfgti0 -
Can somebody help me with a "Grade F" report
My Seomoz account tells me i've got a Grade F for my on-page optimalisation. The report said there's no single "on page keyword" usage at the whole page. Can somebody tell me what went wrong? If you take a look at my website: www.oceandrivers.nl, you'll see that i've used the keyword "prive chauffeur huren" everywere. In the URL, the H1 etc. (See image)
On-Page Optimization | | OceanDrivers
So i don't get it?! Thanks in advance! [](<a href=)" target="_blank">a> visWA visWA
0 -
Can Your Site Get Penalized For Keyword Stuffing On An 'Untarged' Keyword?
My site has dropped since the EMD/Panda 20 roll out and I am looking for reasons why. I am looking at Keyword Stuffing as one potential problem. My web site is on the topic of WordPress Security with that being the main keyword I want to target. Now I can limit the number of occurrences of 'wordpress security' to below the recommended 15, but it is impossible to do this for 'wordpress' without severely compromising the user experience. I've got other content on topics such as WordPress Backup and WordPress Security Plugins etc, so obviously the word 'wordpress' is bound to appear frequently. Is there a risk that Google will penalize me for Keyword Stuffing on 'wordpress' and thus pull down the site or page for other keywords? Or would it simply mean I won't be able to rank for 'wordpress' (which I am quite happy about)? Thanks!
On-Page Optimization | | andersvin0