My client's first press release...what to do?
-
My client is in the clothing, apparel tshirt industry geared toward a specific music icon.
They have a few competitors, my spider senses tell me I will be able to get them great SERP standing, and place them in a very competitive position. Their company has been around for a while but has never written a press release. I had them craft a PR on the subject of cotton prices and how it has affected their business.
A local paper will pick this up no prob.
Where is the best place to go? It is not like it is breaking news, I dont want duplicate content, and I need an experts advice.
I will provide more details if needed.
Thank Mozzers!
-
If you do alot of prweb like us you can get a package from vocus the parent company at a discount pm me if you want my contact at vocus. I think packages start at 12 releases a year
-
Thanks Everyone....I will probably move on with PR web....barring any Pros who object!
-
Our press releases have been picked up by many online sources and we got some do-followed links from them.
-
Steve,
What do you mean, "Good luck" with the SEO package from PRWeb?
Thanks,
-Andy
-
I hadn't heard of PRweb before - The product looks really good but yeah like you say its quite pricey!
-
We have had good luck with the SEO package from PRWeb, although it is pretty pricey.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How you do guest posting on behalf of your clients? What do you use in the author bio - your name, client's name or a fake name?
I would like to hear from SEO agencies or link building teams - how you manage guest posting on behalf of your clients? 1. What is your outreach process - Do you pitch as a marketing manager or as a subject expert? 2. What do you mention in your author bio? Your name and your bio as outreach manager/ marketing manager? Your client's name and client's bio? A fake name - as a subject expertise? 3. Which email ID and contact details you use? - Your work ID/ client's ID/ Fake Gmail ID? I work for an SEO agency and I am interested in content and SEO related blog posts. But, I have many clients in the home improvement, real estate, food, fashion and other industries. I don't feel right to use my name when posting a guest blog on their behalf. What you guys prefer? Any thoughts?
Link Building | | NSnidhi0 -
Does having '?search' in a URL affect the page quality?
In our Costume Themes category on our website, http://www.costumedirect.com.au/themes/, the links direct to search pages with URLs containing the term '?search'. For example, the 'Edward Scissorhands' link directs to http://www.costumedirect.com.au/search.php?search_query=edward. Will the question mark and 'search' in our URL affect the page quality and rankings? Thank you.
Link Building | | CostumeD0 -
How Effective Are Links Between The Same Company's Websites With Different Domain Extensions?
Morning! The main competitor of an eCommerce site I'm working on has a total of 31 sites for 31 different countries. Each one of these sites has a different domain extension (.com, .co.uk, .fr, .it etc.), and every single one of these sites' pages links to all the other homepages through a dropdown menu on the navigation bar. When I pop the .co.uk URL (our main competitor) into Open Site Explorer, I'm advised they have a 45,079 links from 475 domains. If I look at 'just discovered' links, most are from their own sites - I guess MOZ picks these up every time a new page is created. Now, these guys are huge in the UK. They rank in the top 10 for pretty much every single search term and, to put it into some kind of perspective, their Search Metrics score is 33,000 compared to our measly 160! Don't get me wrong, they do get some decent links from authoritative sites, but it seem most of their links are from their own sites. How does Google view these? Does my competitor have these thousands of 'internal' backlinks to thank for their current position? I've just checked their .kr URL and this has 12.5 million(!) links from just 450 domains. Do every single one of these links pass equity? Or does Google just look at one from each domain? Thanks, Lewis
Link Building | | PeaSoupDigital0 -
Site used to rank first for main keyword - now dropped drastically
The home page for this site (http://bit.ly/4m1eXy) was ranking between #1 and #3 for the term "Minneapolis criminal defense" as of a few months ago. Now the home page has dropped to #23 for this keyword, and the only changes we've made should be enhancing its ability to rank - through on-page optimization, cleaning up site errors, and ensuring good, quality content. The thing is, the sites who rank ahead of our site have lower domain authority and page authority, and their content, quite frankly, just isn't that great. Some of them are definitely doing SEO but they aren't necessarily targeting "Minneapolis criminal defense" like we are for the search term. Before our company started doing SEO for this website, they hired a company that generated a large number of backlinks that Google would probably now see as spammy. The previous company also used to direct traffic towards the home page for the keyword "Minneapolis DWI laywer" too - and we have since stopped doing that. So I'm wondering with all of Google's algorithmic updates if this is the reason we're seeing a drop for this term, and if Google's confused. We're pretty confused, too, though, since the sites ranking ahead of us don't seem to be doing squeaky clean SEO by any means. Advice for us? We're stumped. Would anyone consider Google's disavow tool for the bad links?
Link Building | | Boogily0 -
Best five links to get first for a new website
I wondered if people had a list of the top five or ten links you should build for a new website in order to add some sense of authority. For example should a new website start with key social media websites such as Twitter, Google+ and Linkedin ? Or top level directories such as BOTW and DMOZ? Should they local for niche website directories in their location or vertical? If you had to choose five links - free or paid which would they be?
Link Building | | highwayfive1 -
Blogroll links vs. in author's byline
So, I have the following dilemma. I have certain amount on my budget and I'm thinking where to invest it better. Would you recommend obtaining blogroll links or focus on links that put in author's byline (for instance when you write a guest post). Could you also explain why you think so? 🙂 Thanks beforehand.
Link Building | | VinceWicks0 -
Why aren't my links being indexed
I am building backlinks from similar sources to 2 different domains. Domain A seems to get its linked indexed within a day or 2, while Domain B has virtually identical links that haven't indexed for over a month. Domain A is older and has more authority, and Domain B is hosted on a different server. Any insight into why this is happening? It's very frustrating.
Link Building | | insitegoogle0 -
'Pay With A Tweet' - Yay or Nay
Is this system a good way of creating social signals? If you have something of value maybe a eBook, does using the 'Pay With A Tweet' system seem like a good one? The only thing I can think of that would be negative is if they paid with a tweet and then after removed the tweet. Cheers
Link Building | | activitysuper0