Linkbuilding: Checklist for quality of a link
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Hi everyone,
During linkbuilding you often stumble upon those links you are not quite sure of. At first it may seem like a brilliant idea to get a link fom that site but on a second look it may be not.
So what would be a checklist of things to look for, if one is asessing a website's link quality? (e.g. how do you spot a bad neighborhood?)
If you are using SEOmoz tools for the quality asessment, which one would you use?
Looking forward to your answers! Thx for the help in advance!
Regards
Thorsten
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Some stuff I look for in a quality link:
Pagerank/MozRank
Other links on page - are there any pill/viagra or gambling/porn links? Anything else fishy? Skip it if so. Are there more than 50-100 outbound links on the page? That's a lot.
Google cache date - has it been cached within the last couple of weeks? The more recent the better.
Is the site relevant to your niche? What about the domain? Does it look like a dropped site? If so skip it.
How easy is it to get a link? Do they automatically take reciprocals?
And like Adam said, how is the content?
All of these factors can help, but really it also comes down to your gut feeling.
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Thorsten,
That's a bit tough to answer quickly, because there are so many things that could negatively affect the trust or authority of a website. A few include:
Other websites the page/site links to
Usage or gray or black hat tactics
Quality of content on the site
Overall quality of the site
Authority of the linking page
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