Is old domain better even if it was just parked?
-
Debating registering new domain or spending bucks for old domain, both with equivalent keywords. Normally old is better, but is this true even if the old name was just parked? In other words, is it worth spending $ for a domain that is not indexed or not ranked, just to get the aging? Options...
[Keyword]Help.com - new, cheap
[Keyword]Guide.com - old, not indexed, $
[Keyword]Info.com - old, indexed but not ranked anywhere (i.e., only found with exact match search), $$
-
Hi Doug,
I'm going back and looking at older questions. Can you share with us what you decided and how it turned out?
-
Thanks Vinnie!
Even the 3rd one which is indexed is just parked with no content. I have read much about the value of aged domains, but it sounds like age without rank, links or trust is of little value.
-
I would say the first two are about even, unless you want exact match results. Then whichever one is more lucrative might be better, although Google seems to be trending away from rewarding exact matches (although they still do). Age is only really a benefit if it's been indexed and has built links and trust over time.
The third one seems good, but how is the content? Is it relevant? None of the three are going to give you a huge boost, but the third one might give you a slight head start.
I feel like you could spend the money you saved on not buying the old domain on good content or marketing efforts on the new domain.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Lost ranking after domain switch
I recently migrated from https://whitefusemedia.com to https://whitefuse.com. The website URL structure and content remained the same and I followed all the best practice guidance regarding checks on the new domain and appropriate 301 redirects. I have seen traffic drop by about 50% and the traffic that is still coming through is mainly coming through links still listed by Google under the old domain (https://whitefusemedia.com). Is this normal? Should I expect to see this bounce back, or is there anything I can do now to regain the rankings?
Technical SEO | | wfm-uk0 -
Wordpress Redirect Loop on domain name
Hi hopefully someone can help - pulling my hair out - can't seem to find where this redirect is coming from. Curently there is a redirect from http://bimi to https://bimi then to our real domain https://www.bimi But I can't find it - I have checked through hta access file, through YOAST redirects - any suggestions from anyone who has has this before in wordpress? | http://bimi.co | 23 | 0 | 3 | |
Technical SEO | | KellyDSD86
| | | Associated Pages | |
| | | https://bimi.co/ | 23 | 1 | | |
| | | Office Furniture Online | The UK's major Office Furniture Retailer | BiMi.cohttps://www.bimi.co/ | HTA access says the following - I have googled to see whether its causing it but none the wiser! BEGIN LSCACHE LITESPEED WP CACHE PLUGIN - Do not edit the contents of this block! <ifmodule litespeed="">RewriteEngine on
CacheLookup on
RewriteRule .* - [E=Cache-Control:no-autoflush]
RewriteRule ^min/\w+.(css|js) - [E=cache-control:no-vary] marker CACHE RESOURCE start RewriteRule wp-content/./[^/](responsive|css|js|dynamic|loader|fonts).php - [E=cache-control:max-age=3600] marker CACHE RESOURCE end marker FAVICON start RewriteRule favicon.ico$ - [E=cache-control:max-age=86400] marker FAVICON end ###</ifmodule> LITESPEED WP CACHE PLUGIN - Do not edit the contents of this block! END LSCACHE BEGIN NON_LSCACHE LITESPEED WP CACHE PLUGIN - Do not edit the contents of this block! marker MINIFY start <ifmodule mod_rewrite.c="">RewriteEngine on
RewriteCond %{DOCUMENT_ROOT}%{REQUEST_URI} ^(.*)/min/(\w+).(css|js)$
RewriteCond %1/wp-content/cache/$2/$1.$2 -f
RewriteRule min/(\w+).(css|js) wp-content/cache/$2/$1.$2 [L]</ifmodule> marker MINIFY end LITESPEED WP CACHE PLUGIN - Do not edit the contents of this block! END NON_LSCACHE BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
RewriteBase /
RewriteRule ^index.php$ - [L]
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule . /index.php [L]</ifmodule> END WordPress0 -
Blog.domain or domain.com/blog
My client can't do domain.com/blog because he's on wix. I'm thinking blog.domain.com. Do you have any resources for the pros and cons of this? I understand that google looks at them very similarly now, is that true for google +?
Technical SEO | | tylerfraser0 -
Handling Multiple Restaurants Under One Domain
We are working with a client that has 2 different restaurants. One has been established since 1938, the other was opened in late 2012. Currently, each site has its own domain name. From a marketing/branding perspective, we would like to make the customers [web visitors] of the established restaurant aware of the sister restaurant. To accomplish this, we are thinking about creating a landing page that links to each restaurant. To do this, we would need to purchase a brand new URL, and then place each restaurant in a separate sub folder of the new URL. The other thought is to have each site accessed from the main new URL [within sub folders] and also point each existing URL to the appropriate sub folder for each restaurant. We know there are some branding and marketing hurdles with this approach that we need to think through/work out. But, we are not sure how this would impact their SEO––and assume it will not be good. Any thoughts on this topic would be greatly appreciated.
Technical SEO | | thinkcreativegroup0 -
Multiple domain SEO strategy
Hi Mozzers I'm an AM at a web dev. We're building a new site for a client who sells paint to different markets: Paint for boats Paint for construction industry Paint for, well you get the idea! Would we be better off setting up separate domains - boatpaintxxx.com, housepaintxxx.com, etc - and treat each as a searate microsites for standalone SEO activity or have them as individual pages/sub doms from a single domain - paints4all.com or something? From what i've read today, including the excellent Beginners Guide - I'm guessing there's no definitive answer! Feedback appreciated! Thanks.
Technical SEO | | rikmon0 -
Competitor outranks us, even though we are better in every measurement
I run a site www.rent.com.au. We are a realestate portal that is dedicated to the rental market across Australia. We have been adding more content to our site and now have close to 80% of all realestate agent listings in Australia. Over the past few months we have spent time on: Canonicalisation of our search result and property pages Updating titles and descriptions to match key terms Adding a internal link structure to promote the capital cities of Australia Yet despite this work there are sites which are much smaller, have less traffic, and haven't changed for years outranking us for terms like: rental properties perth houses for rent perth One of these site is rentfind.com.au. Looking at the competitive domain analysis between us and rentfind we are better in every measurement. I have compared our backlinks and there isn't too much difference with who is linking to us. My conclusion is that there is something wrong with the way we are organising our content for search engines. I think that it could be because of our search drill-down from our home page, but before I do anything drastic it would be good to get some feedback on what we could be doing wrong.
Technical SEO | | Rent0 -
Sub Domain vs. New Root Domain for New Brand
Would you recommend a new brand be placed as a subdomain to the existing parent company or create a separate root domain for this new brand?
Technical SEO | | ScratchMM0 -
New domain
Hi, I have a domain with no keywords on it, and I´ve been using it for years. Now I bought another domain with the keyword on it. I whant to work on seo for the second domain, with the keyword. What is the better way to work this out? 301? Duplicate de site? redirect in another way?
Technical SEO | | mgfarte0