Exact match domain or root domain for speedy SEO?
-
I am doing SEO for a website that has constantly rotating and only temporarily pertinent subjects on it. Let's say these information and subject cycles go for about 6 months. Assuming this would it be more effective to optimize exact match domains for each 6 month cycle or make a main domain with a few of the keywords and just target a page for each roaming subject?
Advantage of the subject is I get domain authority to feed off of, advantage of the exact match is, of course exact match domains are a powerful tool to rank highly and it is only a medium competitive market, usually about 40 domain and page authority.
What do you guys think? Do you have any techniques to dominate temporary and rotating markets?
-
Managing one domain is much easier. But there are some benefits to having exact match domains. Do you want to run a lot of stop and go short sprints, or one steady marathon?
-
I would say build a "brand" of it. Exact match domains are starting to show less significants in the SERPs. So I would say build a "brand". You can also learn some indications of that in a PRO webinar that was hosted within the past three months. You can also see some of the more recent ranking factors (including info about exact match domains) in a presentation Rand did in a blog post here.
-
I would go for a single domain. That way you get to build up links and authority over time. If you use a new domain for each 6 month project, you have to start over each time with 0 links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Purchasing an existing domain + redirecting to company's domain
Let's pretend that competitor.com ranks well for certain search terms and generates some traffic from organic search. If a company were to acquire the competitor (or their domain), what's the smartest way to redirect that SEO value to the acquiring company's website? Does a 301 redirect work between different root domains? Even if it does work, is that the smartest approach? Thanks for your help!
Intermediate & Advanced SEO | | Raleigh0 -
SEO connectivity between domains and sub-domains
Hi, My web site georgerossphotography.com and my ecommerce site store.georgerossphotography.com each reside on different servers. georgerossphotography.com has a domain authority of 30 store.georgerossphotography.com has a domain authority of 30 Clearly, they are considered two individual sites but is there any way that I can boost the performance of the primary domain by passing along some for that good SEO juice from the sub-domain? Any input would be gratefully received. Regards,
Intermediate & Advanced SEO | | sirgeorge0 -
Zenfolio set up for SEO
We are using zenfolio as a hosted photography/image gallery set up as http://oursite.zenfolio.com We have about 24,000 backlinks to the website however over 22,000 are from zenfolio.
Intermediate & Advanced SEO | | jazavide
Do you see issues with this set up from an organic seo perspective and so many links from one domain pointing back into the main site?
Thanks0 -
Can Anybody Link to my URL to Hurt SEO? Weird URL pointing at my Domaine!
Our ranking has drop since a few weeks. I did not do any major change in my site. Surfing WebMaster Tool, I found lots of new URL linking at our site: url.org linkarena.com seoprofiler.com folkd.com digitalhome.ca bustingprice.com surepurchase.com lowpricetoday.com oyax.com couponfollow.com aspringcleaning.com pamabuy.com etzone.ca How do I find if those was done intentionelly to hurt SEO? Could it be possible? Thank you, BigBlaze
Intermediate & Advanced SEO | | BigBlaze2050 -
Redirecting a Page from Domain A to Domain B
We have a page on Domain A, an established and well-ranking website, that would be more appropriate on Domain B, a site that we launched about two years ago. This page ranks well, pulls nice search traffic and has traffic from external links. We would like to move the page and its traffic from Domain A to Domain B using a 301 redirect. Have you ever done this or have you heard of how it has worked for someone else? Thanks!
Intermediate & Advanced SEO | | EGOL0 -
Server cache and SEO
I have a question about server cache and seo. For example. www.chanel.com.cn , the server is in US, and uses China Cache to improve local Chinese users access speed, so what do you think this way will work for search engines spiders too? when a spider is crawlling the website, does the content it crawl on US server or China cache? what's best practice for those kind of SEO on server side? thanks Boson
Intermediate & Advanced SEO | | topchinaseo0 -
Purchased a high ranking domain and want to transfer my site to the new domain
I recently purchased a highly ranked domain. The link profile is very good and I don't want to lose to many links however I want to transfer my site to that domain. What is the best way of doing this without losing the current rank on search engines? Also how much does the transfer of registrar information impact my SEO?
Intermediate & Advanced SEO | | ydop0