SEO for One Page Websites
-
Hi
Are there any SEO guidelines for "one page websites". I'm looking into the 'benefit' it might have in combination with exact match URLs.
Many thanks in advance.
-
Yes, if a service is no longer active, we would 301 it to the landing page on the main domain.
-
I guess you would 301 if the offer doesn't exist/apply anymore and canonicalise if the page could have a long-term practical use even after the promotion expires. Right?
-
In essence we want to go after 1 main keyword phrase on that one-page, and we'll mention that in the metas. But your suggestion of adding more text to widen the keyword cloud is great.
-
Suppose that's not wholly unreasonable. Just make sure to have some good links (that are natural and non-spammy-looking) pointing back to the main domain.
-
I ran out of Good Answers clicks
I agree with you Rand. The SEO in me wants to extend to a few additional (keyword focused) pages as well. It is indeed a shame to waste good authority. Even though the website owner has a good (broad) authority website, he really wants to widen his net by adding these one page exact domain match website... and I just want to be super-prepared
-
Thanks for the link Darren - My site search on SEOmoz wasn't as successful
-
When it comes to single page sites, make sure you're matching strategy appropriately. It's very hard to win the long tail, and there's often a lot of domain authority value (if the site/page earns lots of links) that goes unspent, meaning you could have more pages/content that could rank well if you added them to the site.
I like to think of these one-pagers as being great promotional vehicles that can later be wrapped into a larger marketing/brand effort by rel-canonicaling or 301'ing back to a reproduction of the content on your larger site. Maybe it's just the thrifty SEO in me, but I hate to see that domain authority wasted
-
I second the dont be scared of document size recommendation BUT you need to understand the audience you're trying to access and what you want them to do - you havent given us anything to go on really
If people are already pre-bought in and you just want to capture email addresses, then you just need somethign simple and use conversion optimisation to maximise capture
If its early in the buying cycle and you are trying to educate customers, then go to town - add maps, video, images etc as appropritae and make sure to tag them well.
I have also started to write my content with the SEOmoz LDA tool - its pretty fantastic for making sure you don't miss anything important out and end up with a rich, informative page
-
My advice is not to be scared of document size. Have as much data in there as needed to inform and provide regular call to action throughout. Good semantic structure will help Google understand what you're really about. Don't stuff your TITLE with many things - I am guessing you're about a single product or service. Often people try to put too much in key areas, forgetting that Google will pick up miscellaneous other terms from the page and have it rank for it as well.
-
Well the guide is still very good. However, one might add some sharing buttons for Twitter/Facebook, as these seem to be important rankingfactors nowadays.
-
You can't do any better than this guide for optimization of a single page:
http://www.seomoz.org/blog/perfecting-keyword-targeting-on-page-optimization
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How my website is dropping?
Hello there guys! My website www.ntcbrasil.com.br is dropping comparing to my competitors. My main keyword is: geotextil
On-Page Optimization | | ffbrunoff
And my main competitor is: www.mantasbrasil.com.br We have better and original content. We have better structure website with better SEO practice (so a i thought). I'm not able to find out what's making the difference between my website dropping and my competitors raking first. This is in google Brazil www.google.com.br If anyone could give me any direction i would appreciate. Thanks a lot!! Bruno Nunes0 -
On page links
Hi I am really intrigued by Bloomberg strategy. if you look at their article pages they are full with internal links done with what I assume to be an automated process (too many pages to be done manually). it seems to work for them. I would love to hear your opinions.
On-Page Optimization | | ciznerguy
http://www.bloomberg.com/news/2014-11-26/uber-said-close-to-raising-funding-at-up-to-40b-value.html0 -
International SEO
We have a client who is looking to expand to other countries, particularly South America. What is my best route forward for SEO on a multi national site?
On-Page Optimization | | CreativeCow0 -
Two keyowrds for one page
Hi there! I just optimize two pages for the same keyword as I didn't find a especific keyword for each one independently. On the other hand, these keyword was "suitalbe" for the same two pages. Obviously Google will have to "make a decision" regarding what page should it be indexed in the first postion? In what aspects or elements of the page should I incide in order to give priority to one page more than the other one? Thnaks
On-Page Optimization | | juanmiguelcr0 -
Page Title in Local SEO Title Tags?
Hi All, Still working on my title tag usage for local SEO, and I was hoping for some more feedback. My question is this: In Local SEO titles, I'm using location + keyword combinations, unique on each page. However, since each page has a specific title for the client, I figure I should be placing that at the front. My thought here was that this helps with the overall usability to the reader of the website. Ex. Contact Us page for Pizza shop Contact Us | Springfield IN Gourmet Pizza | Moe's Italian Pizza Anyone have thoughts on this one? Thank you!
On-Page Optimization | | kbaltzell0 -
Internal Linking - Same page
Is there any benefit in internally linking back to the same page? I have no other relevant pages in the site I can link to so wondering if it's worthwhile to use anchor text to link back to the same page?
On-Page Optimization | | Will_Craig0 -
Landing Pages for Generating Leads - Must They Be Optimized for SEO?
Question about landing pages: There are landing pages created just for classified advertising. They are stand alone pages. And, are not linked to website (although one can
On-Page Optimization | | BlueBird33
get there via the url) The purpose of these pages is to generate leads. They are keyword rich in title, head and content Content varies, only by 30% Should those pages be optimized like websites? They have a nofollow tag, is that enough? Thank you for taking the time to answer. Peggy0 -
Should I include a "|" for better page title SEO results?
I have seen many sites that include the "|" in page titles and was wondering if there is some SEO value in the practice. Example: Product Name | Company Name Instead of: Product Name by Company Name I have not seen any value in it myself other than a good way to avoid stop words. I wanted to make sure. Currently I have the "by" included in the page titles.
On-Page Optimization | | JedHenning0