Inter-link Optimization for Pages
-
Hi Guys,
How much interlinking is okay for between pages? Can i start link my internal pages like Wikipedia does? 20,30 interlink per page?
OR is it all depends on Page Authority? Can i go inter-link crazy on 1 year old legitimate site?
Big Thanks?
-
Hi Matthew.
I think you have the right idea and thought process. Interlinking pages is very user friendly and a solid SEO strategy. Links in content offer more value then links in navigation or footers both to users and SEO. This strategy also provides link to many pages in your site which otherwise are not part of your navigation.
The greatest part is the links are offered based on popularity. Links in navigation and footers are always there. Even if not a single visitor comes to your site, those links are always there on every page. Proper internal linking as used on wikipedia only appears when a topic is discussed. The more it is discussed, the more links and vice versa. This strategy allows much better management of your site's precious link juice.
Does it all depends on Page Authority?
How frequently and deeply your site is crawled always depends upon your PA/DA. With that said, your links in content will be given the highest priority and that's another great part of proper internal linking. As long as you keep things helpful to users and reasonable, I would not have any concerns. Review your navigation/sidebar/footer links to ensure they are all necessary. If so, I would continue with your plan. I hate to throw out a number because there are many factors to consider, but I would not recommend going too much about 140 links unless your PA/DA was strong.
Can i go inter-link crazy on 1 year old legitimate site?
Site age is not a factor. 1 day or 15 years old you would use the same linking strategies. I hate to endorse anything with the term "crazy" in it. I would say you can use interlinking in a similar manner to wikipedia. If that's what you call crazy, so be it.
-
interlinking like crazy isn't going to help with your seo results too much. You can certainly interlink 20,30 between pages, but only if it's helpful from a user perspective.
Don't litter your pages with internal links for no reason, it's unlikely to aid your seo efforts and may in fact look spammy and hinder them.
Create a good navigational structure so that users and crawl bots can navigate round your site easily and quickly. Things like bread crumbs help so that the users can see where they've navigated from and can easily get back to where they've been.
I'm not sure why you'd want to interlink lots on a 1 year old legitimate site, but if it's performing well as it is then why would you want to?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to get google to forget my old but still working page and list my new fully optimized page for a keyword?
Hi There! (i am beginner in seo) I have dynamic and static pages on our site. I created a static page for a specific keyword. Fully optimized it, (h1, alt, metas, etc.....maybe too optimized). My problem is that this page is alive for weeks, checked it in GWT and it is in robots.txt, google sees it, and indexed it. BUT whenewer i do a search for that keyword, we still appear with the dynamically created link in the google listings. How could i "redirect" google, if sy make a search for that keyword than shows our optimized page? Is there a tool for that? I cant delete the dynamic page... Any ideas? Thx Andrew
Technical SEO | | Neckermann0 -
How can I provide titles and descriptive text for our list of USPs on the same page optimized both for usability and SEO
I am rebuilding our website together with an agency and I am stuck with the following problem: We have a page which will provide the visitor with a quick and convincing impression why he should chose our enterprise. On this page we want to show our USPs (Unique Selling Points) each with a title and a short description. Now my preferred way of presenting those USPs would be of a list of the titles (which permits to see all USPs without having to read a lot of text) where each title can be clicked to expand the description (in case you want to know more about this specific USP) and if you click on another title the previously clicked title description will collapse and the new description expand and so on (similar to this page: http://www.berlin-city-immobilien.de/38.html - I'm talking about the list in the middle of the page starting with the headline "Dabei profitieren Sie von folgenden Vorteilen"). Since I also want to use these descriptions as on page SEO-texts I checked whether Google might not index or at least value "click to expand content" less than plain text in the body of the page and I stumbled over this article: https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html. According to this article Google will definitely discount the descriptions on my page. Does anyone have an idea how to solve this problem? Either by suggesting a different way to show titles and descriptions on the page or maybe by suggesting a workaround so Google will not treat the descriptions as "click to expand text". Thank you already in advance for your input.
Technical SEO | | Benni
Ben0 -
Dealing with high link juice/low value pages?
How do people deal with low value pages on sites which tend to pool pagerank and internal links? For example log in pages, copyright, privacy notice pages, etc. I know recently Matt Cutts did a video saying don't worry about them, and in the past we all know various strategies like nofollow, etc. were effective but no more. Are there any other tactics or techniques with dealing with these pages and leveraging them for SEO benefit? Maybe having internal links on these pages to strategically pass off some of the link juice?
Technical SEO | | IrvCo_Interactive0 -
Page Indexing increase when I request Google Site Link demote
Hi there, Has anyone seen a page crawling increase in Google Web Master Tools when they have requested a site link demotion? I did this around the 23rd of March, the next day I started to see page crawling rise and rise and report a very visible spike in activity and to this day is still relatively high. From memory I have asked about this in SEOMOZ Q&A a couple of years ago in and was told that page crawl activity is a good thing - ok fine, no argument. However at the nearly in the same period I have noticed that my primary keyword rank for my home page has dropped away to something in the region of 4th page on Google US and since March has stayed there. However the exact same query in Google UK (Using SEOMOZ Rank Checker for this) has remained the same position (around 11th) - it has barely moved. I decided to request an undemote on GWT for this page link and the page crawl started to drop but not to the level before March 23rd. However the rank situation for this keyword term has not changed, the content on our website has not changed but something has come adrift with our US ranks. Using Open Site Explorer not one competitor listed has a higher domain authority than our site, page authority, domain links you name it but they sit there in first page. Sorry the above is a little bit of frustration, this question is not impulsive I have sat for weeks analyzing causes and effects but cannot see why this disparity is happening between the 2 country ranks when it has never happened for this length of time before. Ironically we are still number one in the United States for a keyword phrase which I moved away from over a month ago and do not refer to this phrase at all on our index page!! Bizarre. Granted, site link demotion may have no correlation to the KW ranking impact but looking at activities carried out on the site and timing of the page crawling. This is the only sizable factor I can identify that could be the cause. Oh! and the SEOMOZ 'On-Page Optimization Tool' reports that the home page gets an 'A' for this KW term. I have however this week commented out the canonical tag for the moment in the index page header to see if this has any effect. Why? Because as this was another (if not minor) change I employed to get the site to an 'A' credit with the tool. Any ideas, help appreciated as to what could be causing the rank differences. One final note the North American ranks initially were high, circa 11-12th but then consequently dropped away to 4th page but not the UK rankings, they witnessed no impact. Sorry one final thing, the rank in the US is my statistical outlier, using Google Analytics I have an average rank position of about 3 across all countries where our company appears for this term. Include the US and it pushes the average to 8/9th. Thanks David
Technical SEO | | David-E-Carey0 -
Has Google stopped rendering author snippets on SERP pages if the author's G+ page is not actively updated?
Working with a site that has multiple authors and author microformat enabled. The image is rendering for some authors on SERP page and not for others. Difference seems to be having an updated G+ page and not having a constantly updating G+ page. any thoughts?
Technical SEO | | irvingw0 -
Internal links of my website is taken as inbound link ?
Hi, I was checking my links in Open Site Explorer (http://www.opensiteexplorer.org/links?site=www.bons-plans-vacances.fr) this morning and i came up with this: My main domain is taken as outbound links ...! This link : www.bons-plans-vacances.fr/ Anchor Text : (img alt)100% Bons Plans Voyages From this URL : www.bons-plans-vacances.fr/ I have the same problem with my subdomains : voyage.bons-plans-vacances.fr/sejour/Toutes-Destinations I have that HTML code on the link : Any help ? This is very strange .. i have the same result in google webmaster tools. Thanks 🙂 eDE9b.jpg
Technical SEO | | BonsPlansvacances0 -
Does page speed affect what pages are in the index?
We have around 1.3m total pages, Google currently crawls on average 87k a day and our average page load is 1.7 seconds. Out of those 1.3m pages(1.2m being "spun up") google has only indexed around 368k and our SEO person is telling us that if we speed up the pages they will crawl the pages more and thus will index more of them. I personally don't believe this. At 87k pages a day Google has crawled our entire site in 2 weeks so they should have all of our pages in their DB by now and I think they are not index because they are poorly generated pages and it has nothing to do with the speed of the pages. Am I correct? Would speeding up the pages make Google crawl them faster and thus get more pages indexed?
Technical SEO | | upper2bits0 -
Internal Linking: Site-wide VS Content Links
I just watched this video in which Matt Cutts talks about the ancient 100 links per page limit. I often encounter websites which have massive navigation (elaborate main menu, side bar, footer, superfooter...etc) in addition to content area based links. My question is do you think Google passes votes (PageRank and anchor text) differently from template links such as navigation to the ones in the content area, if so have you done any testing to confirm?
Technical SEO | | Dan-Petrovic0