Internal Linking: Site-wide VS Content Links
-
I just watched this video in which Matt Cutts talks about the ancient 100 links per page limit.
I often encounter websites which have massive navigation (elaborate main menu, side bar, footer, superfooter...etc) in addition to content area based links.
My question is do you think Google passes votes (PageRank and anchor text) differently from template links such as navigation to the ones in the content area, if so have you done any testing to confirm?
-
He also said: "We invite and strongly encourage readers to test these themselves."
This is what I am after, personal opinion from people who have either tested or experienced the effect first hand.
-
it is a thought that there is an importance if the links apear at the begining of body or at end and if they are in specific tags. How do you specify to crawler that a speciffic link is from a navbar and that link has an bigger value than other content links?
-
Rand has written a blog about this a while ago, how not all links on webpages are created equal, you might find it interesting:
http://www.seomoz.org/blog/10-illustrations-on-search-engines-valuation-of-links
-
Thanks for your input!
It seems like your vote goes towards all links being treated equally regardless of their location/function. Interesting... I have suspicion that there is or should be difference. Why?
Consider this, Google notices 150 sitewide links that always appear. Wouldn't it make sense for Google to treat page-specific links differently to sitewide ones as that would in fact improve their ranking system (e.g. 150 standard links not diluting the importance of a page specific link given through content).
Thoughts?
-
Many of this massive navigation are made in flash, javascript, and google can't see them as links, then it conts them as 1 link or as refference to javascript file and nothing else, that's how its done to have massive links but not seen by google or you can set nofollow to non preffered links then google will analyze different your page. And the answer is No, Links are Links everywhere only difference is the tag that link contains, and you can test this with tools like spider view try one on 2 pages and you'll se that there is no difference
Best,
Ion
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link to AMP VS AMP Google Cache VS Standard page?
Hi guys, During the link building strategy, which version should i prefer as a destination between: to the normal version (php page) to the Amp page of the Website to the Amp page of Google Cache The main doubt is between AMP of the website or standard Version. Does the canonical meta equals the situation or there is a better solution? Thank you so mutch!
Technical SEO | | Dante_Alighieri0 -
Recently migrated to https version of volusion site. 301 redirect link chain question
I recently migrated to a https version of a volusion site. They have some type of internal 301 redirect method to accommodate for the entire site. I have also used the 301 redirect manager to redirect categories and pages which I have changed. The question is if I have changed a page internally in the redirect manager from say source. /bluewidget to say. target. /superbluewidget is it wiser or even possible to do it this way to reduce the redirect chain from 3 to 2 steps source. /bluewidget to. target https://www.example/superbluewidget can a relative link be targeted to a full url to reduce steps in a 301 redirect link chain. Thanks
Technical SEO | | mrkingsley0 -
Is it good to have a few outbound links to good authority sites?
my site has less than 3 OBLs. (do follow) is it a good idea to give a couple do follow links to authoritative sites for domain authority purposes? thanks guys!
Technical SEO | | tm46150 -
Internal Ads on A Site
We serve ads on our site using a sub-domain. All ads use a re-direct from ads.domain before redirecting users to the proper, normal, internal url. Most the content on our home page is ad block driven. Is it possible and does it make sense to enter the sub-domain as url parameter in Google Webmaster tools, letting Google know that this is something to be ignored. Many thanks
Technical SEO | | CeeC-Blogger0 -
Site links show spam
Hi folks, I'm working on a website that runs on WordPress and was not updated by the owner, this has resulted in a malware injection and now when you search the companies name in Google, the site links appear with words like Viagra, et al. I've seen this a number of times, so I went through the code and have removed all the malware. I presume I now have to wait for Google to recrawl the website and update the site links? Is there anything else I should be doing to speed up the process? Thank you 🙂
Technical SEO | | ChristopherM0 -
Open Site Explorer - Showing No links
Hello, I have ran Link Analysis report in Site Explorer for my client qtmoving.com http://www.opensiteexplorer.org/comparisons?site=www.qtmoving.com These competitors are the top 3 that consistently appear in the Local
Technical SEO | | CohesiveMarketing
Search top 7 or the Local Search Blended SERP. I don't understand why I have No Internal Followed Links, no Internal Links, and only 2 external followed and external links. This doesn't make sense to me because I know there are links internally and that there are some sites that link back to us: I'm not sure how this can happen when we have the following sites that
link to us:
http://www.bbb.org/manitoba/business-reviews/moving-storage-companies/quick-transfer-ltd-in-winnipeg-mb-14125
http://www.yelp.ca/biz/quick-transfer-ltd-winnipeg
http://www.ourbis.com/617657-quick-transfer-ltd-winnipeg Your help is greatly appreciated. Thank you, Lyn0 -
Google Panda and ticketing sites: quality of content
Hi from Madrid! I am managing the Marketing Department of a ticketing site in Europe similar to Stubhub.com. We have thousands of events and, until now, we used templates for their descriptions. A lot of events share the same description with minor changes. They also have a lot of tickets on sale, so that's unique content different on each event. Now the last Google Panda update hit Europe and I was wondering if that will affect us a lot. It's hard to tell for now, because we are in the middle of the summer and the volume of searches in our industry depends decreases a lot during this time of the year. I know that ideally we should have unique descriptions but that would need a lot of resources and they are not important for our users: they just want to know the venue, the time and the price of the tickets! Have you experienced something about Google Panda update with a similar site or with another e-commerce industry? Thanks!
Technical SEO | | jorgediaz0
