Promoting linkbait
-
Hey Guys
Just wanted to get some friendly feedback on ways that you like to promote linkbait.
Personally, I like to:
a) develop the companies main social media channels (twitter and facebook)
b) develop accounts on digg and reddit etc
c) email journalists and blog owners who appear to be part of my clients 'linkerati'
Has anyone got any interesting approaches or strategies for getting the viral ball rolling?
-
Yes i agree, it is useful. I was, however, talking more about how we can promote pre-existing material.
-
Depends how you use them, but yes press releases and 'the press' in general is extremely useful in terms of generating publicity, promoting linkbait and attracting potential linkers.
-
Can press releases still be effective? I haven't had much success with them.
-
How about Press Release? You can pay companies like prweb.com or similar sites to do a massive press release for you. It's another for of link baiting, that gives you results. But it all depends on how viral or how good your article is to get that extra level of links you would if you got on diggs front page.
Well worth the try!
-
One idea you could consider is pay for StumbleUpon traffic. If enough people give it a thumbs up (hopefully it's something remarkable) then I believe you can stop paying and it will continue to be served to people. If a lot of people discover your linkbait on StumbleUpon and like it enough, they might share it on Twitter or Facebook.
-
Nice idea, I like that. Also you're right about making changes to the site; users need to be able to find useful information, talk to others about it and share it on a variety of networking sites easily.
People don't want to spend time copying links into digg and stumbleupon - they want to click a button quickly - a simple way to help get viral content moving.
-
Great question! I'm interested in see the results.
Here's what I have been doing:
-promoting on facebook
-making it really easy for others to promote (i.e. Addthis...making catchy titles that if someone saw it on facebook they'd want to click it and share it themselves.)
-contacting local news outlets
-dropping blog comments to people who are blogging about this kind of thing
And here's an important one:
-Making it super visible on my site. I just created a link baiting calculator that my users would be interested in using and sharing with others. I run an informational Q&A type of site. When users see one of my answers, at the bottom of each answer it says, "Hey, check out our ____ calculator!". I couldn't believe how many readers are clicking on it since I did that (and are sharing it on FB).
-
I like that idea - might be easier to get bloggers with strong twitter accounts to endorse the link bait.
Cheers.
-
I would also recommend trying incentivised placement - so providing an incentive for someone with a substantial following to place or advertise your linkbait on their website.
This theory also works with people who are influential within social channels too.
Thanks
Paul
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Promoting as Affiliate by Having Nofollow Links, can it hurt
Hello, we have a PR-5 site http://www.updater.in In it - we are promoting Hosting, Web development primarily acting as affiliate to these companies. All links to the best of info are marked as nofollow, but still can it hurt search rankings as visitors are been directed within seconds to the respective partner I mean - the time which a person spends is pretty low and every page is marked as Affiliate. If yes - How to get this corrected with sites acting of such nature thanks
Intermediate & Advanced SEO | | Modi1 -
Where to learn how best to promote content?
So now I created some really good content (with help of Egol and Peter here on moz.com) and now I need to promote it. To get it in front of authoritative sites so they hopefully will write about and link to it. I erroneously figured it would be fairly easy. I contacted two writers of a high level industry blog/magazine that previously had mentioned us in press, sent them an email with an invitation to check it out and please let me know what they thought. NO response. They probably get deluged. Anyway, I can't afford to pay a marketing company to promote it. Where can I learn how to best do this myself? The content isn't going to help anyone if no one sees it.... Thanks for any leads! Ron
Intermediate & Advanced SEO | | yatesandcojewelers1 -
Are articles still benificial and how best to promote them?
Hello, I'm trying to promote a new site doing things differently moving forward if needed in order to prevent getting google slapped while being as efficient as possible.. We have a main site which manufacturers materials. we also have a blog on blogger.com every week someone in our office writes an article about something related to our area of work and within the article has a varied keyword or two embedded within the article they are writing... My questions are as follows: -1- should be change our blog site address from oursite.blogger.com to blog.oursite.com?
Intermediate & Advanced SEO | | Robdob2013
-2- would it be beneficial to have a link from our main site to the oursite.blogger.com
-3- We also have a ezine account, would it be beneficial to also post this same article perhaps with some minor changes to our ezine account so that it would start to get more visibility from other sites or is this now possibly a no no?
-4- should we be now usin nofollow links in our articles? if we do use nofollow links aren't we losing the benefit? Any suggestions would be greatly appreciated0 -
Linkbait outranks actual target page?
Interesting dilemma I've run into. Working in an extremely boring B2B space and started making some quality content to grab some .edu links. Well, it worked. Let's put it this way, our target keyword is "{keyword} services" and we pulled in so many .edu links the resource page which is an educational resource with our target keyword in it, has now surpassed every commercial site and ranks second. The problem is, the page doesn't have much in the way of services on it, it's strictly educational and targets a different audience than our customer. The home page, our desired landing page, jumps back and forth between third and twelfth depending on the week. Any thoughts on how to make these flip flop? We're getting a ton of traffic to the wrong page and bouncing most of them at the moment.
Intermediate & Advanced SEO | | NetvantageMarketing0 -
SEO and marketing for a company that doesn't want to promote their primary website
Hi All! One of my new clients is in a semi-grey-hat industry, and is in perpetual danger of having their real websites (of which they have several), blocked by the Chinese firewall (which is where their target market is). So their idea is to use neutral sites to write information (Squidoo, article site, maybe a stand-alone WP site with a few pages) and promote those pages. The idea being that China is less likely to block those sites, and then the link to the actual website from those pages could always be changed if China blocks the website listed. I'm a little dubious as to how feasible this is - how do you promote a Squidoo page? Or an article on an article site for semi-competitive keywords? Besides on-page SEO (which may not be enough), is there anything you can really do post-Penguin? If anyone has any ideas as to the above - or as to how else to effectively market sites when you can't market the site and brand directly, I'd be very happy to hear. Thanks!
Intermediate & Advanced SEO | | debi_zyx0 -
Redirecting to a temporary promotion page based on cookies
Hi, Let's say my homepage is www.xxxx.com but I want to redirect users who land on the homepage who don't already have a cookie from the site, to a temporary landing page like www.xxxx.com?AFF_ID=XXXXX as an example, how do I stop Google bot from following that redirect? I don't want Google to cache that as my homepage because I'll lose all rankings?? Thanks!
Intermediate & Advanced SEO | | AdiRste0 -
Any Good Ideas on Promoting a Contest?
Does anyone have any good advice on how to promote a contest? Has anyone hosted a contest and had a lot of good luck that could offer some pointers on how to get the word out? The contest consists of people uploading a 60 second or less WildBlue commercial video that they have created. The video with the most votes will win the competition, and we are giving the winner a $50 cash prize. So far I have been Tweeting about it, and I have sent out a press release. Any other advice will be appreciated. The link to the contest page is http://www.mybluedish.com/lp/contest/ if you want to take a look at it. Thank you in advance.
Intermediate & Advanced SEO | | MyNet0 -
I have a great idea for a contest that will generate links...but how do I promote it when I have little traffic?
I'm working on a new real estate site and I've got some great ideas to generate links. One of these ideas is a pretty neat contest. (I'd tell you what it is, but really...this is one of those ideas where people will go, 'Man! I wish I thought of that', so I want to do it first before anyone else steals my idea. 🙂 ) The contest involves readers submitting photos and other readers voting on them. I anticipate it will generate some good press both locally and internationally if I can get enough submissions. But, the question is, how do I get contest submissions when I don't have good traffic yet? Once I've got some good submissions, I'll contact some media, spread it amongst my personal fb friends, etc. Any ideas are welcomed!
Intermediate & Advanced SEO | | MarieHaynes1
