Linking for multiple clients
-
We own a small web design company that both creates the sites and then does the seo marketing for them once they are created. The business has grown to have over 100 customers. However, as we sell more sites we find our SEO team is somewhat short staffed. So far, the area that suffers the most is the link building aspect of SEO.
The sites we build are for dentists and usually only contain 10 to 20 pages. Enough to list the services they offer and where they are located. Here is my question:
We need to get the most effective links possible for over 100 sites with just a couple of employees. What would be the most effective links to try for. We cant chase down every stray link for our doctors. And, we don't have time to do in-depth research for each client each month as we are already pushing ourselves to the limit. In time, we will have more employees to help share the SEO load. But for now, where should we be spending our time most effectively? We can usually only budget one or two hours per client each month for linking.
Thanks for any advice you can offer.
-
Have you considered hiring a contractor? If you're in a position where you can't afford to hire more staff but can afford to spend a bit, I would suggest hiring a freelancer to increase the number of hours spent monthly.
If you can't do this, you are really limited to Daniels suggestions (minus the blog comments bit) and possibly some generic press release and article work - keep it clean and unspammy.
-
Thanks for the input. We have an employee that only does Google places right now. They contact our doctors and make sure the PINs are done correctly, as well as uploading pictures and video.
I will be sure that we are getting the most out of directories as we can. As for the guest commenting on other blogs, we train the doctors to do that. However, most don't have time. It is difficult for us to find blogs all over the country for different dentists and put a link on each one. I will give it a shot though. Thanks for all the feedback, and if anyone else has a thought I would be happy to hear their ideas.
-
Right that's what I'm concerned about. Needing to be extremely careful in how the work is done. I pity the person having to be responsible for that if they're not aware of these issues. That's all I was trying to get across.
-
Oh I see what you mean, like getting links on one blog to all 100 sites? I don't know if that is how I would go about it. I would spend 2 hours browsing around different blogs and leaving comments for one guy, then the next 2 hours doing it for the next guy, etc. I don't know that I would repeat a lot of blogs or posts. It would be pretty tedious but if you only have 2 hours a month and won't do Google Places work, then it beats writing a single article or submitting to spammy free directories or making hundreds of bookmarks.
-
Agreed Daniel. I'm just looking at the scale of it. 100 sites. All from the same source. The amount of time involved to do that just doesn't seem to be a wise use of productivity to me at that scale.
-
Well I would hope no one would smell a rat and report spam because I would hope they would leave real comments as real people with real names. I agree, blog comments are pretty insignificant, but in bulk they are quite helpful for local non-competitive phrases. You just have to do it right, which a lot of people can't seem to do for some reason.
-
I have to agree with Daniel's first suggestion, and at the same time, caution that the 2nd suggestion could rapidly backfire because just one link from one blog is very insignificant in the long run. Multiply that by multiple doctors - how long do you think you'd be able to get away with the blog comment path before someone smelled a rat and reported it as spam? In the blink of an eye.
Local citations, local directories, and local listings and Yelp, CitySearch and the rest. Coupled with high quality unique content on each site where you seed location info into the on-site optimization.
-
If all you have is two hours per client then there are two options you could be doing:
1. The most effective thing you could do would be to build citations and listings in local directories. These links will help immensely because they will also push up the dentists site in Google Places as well.
2. If you aren't concerned with Google Places, then in only an hour or two each month I would comment on as many dental/health related blogs as you can with a real name and not spammy comment. This is the fastest way to create a halfway decent link.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much time does it take for the links to be forwarded to redirected link?
Hi there,
Link Building | | MoeezLodhi
Thank you for taking out some time for this question; I have changed the permalinks last week for a website.. I forgot to redirect old permalinks to the new one.. So I did 301 redirection, it has been 4-5 days since I did that but the links are not forwarded to the new Permalink so far.
How much time should I wait for the links to be forwarded to the new permalinks? Secondly, I am sure I have done the 301 redirect correctly, as when I go to the old url / permalink it directs me to the new permalink. So I am sure 301 is done correctly. Do I need to submit the sitemap again?0 -
Ranking for multiple cities
My current method is creating a post/page for each city a client wishes to rank for with unique content. Is this really the best way? Is it best practice? If not. What is?
Link Building | | RickyShockley0 -
Link Building
Guest blogging, guest blogging, guest blogging. Since I started my career as a "brand manager" I've heard the term "guest blogging" at least a million times. So I've put a fair amount of energy into it and for a long time it worked beautifully, still is in many ways. However, in the last month or two nearly every blog I have contacted about guest blogging has said that "due to an increase in guest blogging request we are now charging a fee of x" so on and so forth. Doesn't paying for links put you at great risk for being deindexed? And can't bloggers get in trouble for this as well? Do they not know, not care or think it doesn't apply to them? And if it's a sponsored post, say I send them $100 of free product and pay them $100 to do it, isn't that just hiring someone to talk about my brand? Why would google punish me for that? Anyway around it? Thank you so much! I look forward to your suggestions/advice/criticism.
Link Building | | WNL0 -
Multiple Links from High Ranking Site Vs. Links from Multiple Domains - What's More Important?
I understand it is important to get links from many quality domains. Currently, I do have links from top domains (PR, Trust) and it I can get more from (high rank) pages on these same domains. Would it be better to focus on expanding my reach (find additional domains to link from) or to continue to build links from the current domains I have a connection with? What is weighted more? I realize doing both is important, but trying to figure out how to best use my time. Thanks! David
Link Building | | DWill0 -
Are the following considered bad links for Link Building.
I've been doing a lot of research lately on link building & I've read a lot about having a diverse amount of links. Social links, Blog links, comment links, footer links, No follow links, Directory links as well as links with Anchor text URL match, brand match, partial brand match, non-descriptive, and with keywords. But there is a lot of talk of removing those links that look like a site that's built just for link building purposes.... but Directories are basically built for link building are they not? I'm wondering if anyone can tell me if they feel links from the following directories would be bad links. (Non-Paid) http://www.yoganza.com http://www.wkool.com http://www.wee-directory.com http://www.voicelet.com www.hotfrog.ca http://www.webdirectorieslist.com http://multiplelistingboard.com http://mozdirectory.net http://freedirectorypr.info Industry specific below: http://bestautolinks .com http://automotivedome.com http://automobilebuzz.com http://craigsautolinks.com Thanks so much for the help!
Link Building | | DCochrane0 -
Editorial links
http://www.wired.com/culture/lifestyle/news/1999/01/17484 how do you get a link from an article like this where the author writes for a high domain authority site and just ends up listing a lot of links to different companies?
Link Building | | JohnWalker0 -
Multiple link building strategy for multiple clients
We deal with about 200 clients for a series of websites. We create a number of articles articles per site per month. A company we used to do link building for the websites it turns out were doing a lot of spinning which has been hard hit by the new penguin update. I'm actually really happy about it as it means we can now do some legitimate SEO on their sites. Any ideas of what the best strategy would be for this amount of sites which we are already creating shareable content for?
Link Building | | acs1110 -
Inbound links vs. internal links
Which scenario does more to help SEO - A) An inbound link from a low traffic/low page rank site to my site B) An internal link where one page of my site links to another page on my site
Link Building | | DVanSchepen0