On-Page Keyword Optimization Question
-
First let me say I want to improve the text of the site I am working on focusing on the site visitor in the first instance.
I run the "On-Page Keyword Optimization"
The page fails on "Avoid Keyword Stuffing in Document... ...Occurrences of Keyword 48" well over the limit of 15.
The occurrence include those in the site navigation and strapline, but it was my understanding that Google was aware of nav areas/areas common to most other pages on the site and that keywords in these areas weren't viewed as being part of the page content.
The keyword is the main keyword for the company, and the page is the home page i.e. "acme widgets" the others are "acme widgets for the home"... well you get the idea:
The page breaks down as follows:
- 5 instances in primary nav
- 1 instance strapline
- 3 instances secondary nav
- Remainder in page body
I am told by the tool to reduce to 15 instances, so should I?
- Have 9 instances in the nav and other areas and 6 or so on the page
- Have 9 instances in the nav and other areas and 15 or so on the page
-
Yes, they give the content area the most weight in regard to individual page topical focus, however search engines do evaluate every word on a page, including content within the source view that visitors don't see. This is why having too much content in header, sidebar and footer areas, or too much code at the source view level causes topical confusion / topical dilution and is considered during the duplicate content evaluation process as well.
The best I can offer in regard to how often a phrase should appear on a page is "does this feel like I repeat this phrase too much?" If you've got the same phrase repeated fifteen times just in the content area, there should be a valid reason other than just SEO reasoning for that. And a LOT of text around those.
-
If this is the only criteria that your page is failing on, i wouldn't worry about it too much.
If you think having 48 occurences of your keyword is beneficial to the user of the site i would leave it as is.
edit: From your info above it would suggest that you have 39 occurences in the body of your text. This does actually sound a little bit over the top. If you're able to get this down to around 6 i think your customers would find you content more useful.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
ERROR: Too Many on-page links!
User wise, my product menu @LEDSupply.com is user friendly, but I'm concerned that it might be seen by crawlers as bad because of the TOO MANY ON-PAGE LINKS error I am getting in my moz crawl report. Is it really counting all the links in every drop-down menu? If so, is there are resource on how to fix it????
Moz Pro | | saultienut0 -
How to know exactly which page links to a 404 page on my website?
Hi Moz users, Sometimes I get 404 crawl errors using Moz Pro and when my website has a few dozen pages it is hard for me to find the original page that links to a 404 page. Is there a way to find this automatically using Moz or do I have to look for it manually? I just need to find the original link and delete it to fix my 404 issue. Please let me know thank you for you help. -Marc
Moz Pro | | marcandre0 -
Is it possible to submit a page to the seomoz index?
We recently got added to dmoz and botw and would like to see those links considered in our domain authority as we are tracking our progress and comparing ourselves to other sites. Is it possible to submit links to the seomoz index manually to have those tracked? (If I am even understanding this correctly)
Moz Pro | | hyperthalamus0 -
Best way to analyze keyword difficulty for 10,000+ keywords?
I've done quite a bit of searching, but can't seem to find a time efficient way to accurately analyze keyword difficulty for large sets of keywords. All of the keyword difficulty tools out there that I've tried are either 1) not accurate 2) slow (like seomoz's kw difficulty tool only allows 5 entries at a time). Can anyone recommend any shortcuts / tools / processes to analyze kw difficulty for large sets of keywords?
Moz Pro | | nicole.healthline1 -
On-Page Optimization Report: How Are Keywords Chosen?
Apologies if this has already been covered 100 times! Last month I set up a new campaign, and so far the On-Page Optimization tool has only crawled and graded three of my pages so far. I assume it takes time for more pages to be covered? But, here's my real question: I see that the tool is giving my pages grades based on certain keywords, but the tool itself seems to be deciding which keyword to use in grading each page. To use a made-up example, my example has a page about leather gloves, a page about wool mittens, and a page about cotton mittens. The last one is supposed to be optimized for the keyword "cotton mittens," but the tool is grading it based on how well it's optimized for "wool mittens." I can go into the drop-down at the top of the page and change the keyword that the page is graded on, and that gives me a new grade, but only for that instance. The next week, the tool is back to giving the page an F for "wool mittens." Is that because the tool decides that "wool mittens" is the keyword for which the page has the best chance of ranking, no matter what my intentions are? is there any way to permanently tell the tool that I want the page to target "wool mittens" as its main keyword? Thanks in advance for your help!
Moz Pro | | ScottShrum0 -
Issue in number of pages crawled
i wanted to figure out how our friend Roger Bot works. On the first crawl of one of my large sites, the number of pages crawled stopped at 10000 (due to the restriction on the pro account). However after a few weeks, the number of pages crawled went down to about 5500. This number seemed to be a more accurate count of the pages on our site. Today, it seems that Roger Bot has completed another crawl and the number is up to 10000 again. I know there has been no downtime on our site, and the items that we fixed on our site did not reduce or increase the number of pages we had. Just making sure there are no known issues with Roger Bot before I look deeper into our site to see if there is an issue. Thanks!
Moz Pro | | cchhita0 -
An error in the SeoMoz On page note?
Hello folks, Whenever I go the OnPage link in SeoMoz some of my links show a F ranking note. And when I click in one of them to see the detail of the page rank, it shows me as an A ranking note. Do you have seen the same problem? Which note shall I rely on? Thanks!!
Moz Pro | | jgomes0 -
Onpage Optimization Tool - Optimize it? :)
I've been using your on-page optimization tool allot lately, I must say it simply is a great checklist to run a page through and it forces you to think about it a bit more and you notice stuff that you might otherwise have overlooked (read forgot) . But! ('cause there's always a but..) I have noticed a few issues: it could be optimized to recognize plural endings, given this is a hard one since there's allot of languages.. but It would be awesome if it did.. right? (just like the SE's do) I would be more then willing to help with the Danish. Since you already specify what version of google you wanna target eg: ".DK" it might not be all that hard to implement plural? now that we are mentioning other languages.. It would be equally sweet if it would see the correlation between Ø and OE, Å and ÅÅ and so on.. (scandinavian chars for those of you who don't know) again the SE's do For German letters I expect (not sure though, I'm not German, I speak it a bit though, so if your German feel free to correct me 🙂 that the SE's would see the letter Ö as an OE.. Ü as UE, Ä as an AE and so on. Why is the above important? well because that many still use those versions of the letters in URL's. Even though all browsers/mail clients now a'days are able to understand punycode.
Moz Pro | | ReneReinholdt1