How would you fix this site?
-
We're currently in the IA and design phase of rolling out a complete overhaul of our main site. In the meantime I've been doing some SEO triage, but I wanted to start making a longer term plan for SEO during and after the new site goes up. We have a pretty decent domain authority, and some quality backlinks, but we're just getting creamed in the SERPs. And so on to my question:
How would you fix this site? What SEO strategy would you employ?
Thanks!
-
Hi,
Just a few things to start...
- Use your name ... IAC is not automatically known to the world and since your name includes what you do, I would lose the abbreviation in most instances and take advantage of the value inherent in your name.
- rename your page files using targeted keyword phrase for each page
- follow the advice Daniel posted
Hope that helps
-
Site's down so can't help much. From a site audit standpoint I would make sure you have good keyword saturation on all your pages, unique titles and descriptions, every image has an alt tag and that your site architecture is sound and crawlable. From an off site perspective I would look at your competitors' backlinks in linkscape and see if you can get in on those. Probably some people list adoption type services and you can get listed where your competitors are.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Speed Testing Tools For Production Sites
Hi Guys, Any free site speed testing tools for sites in production, which are password protected? We want to test site speed before the new site goes live on top priority pages. Site is on Shopify – we tried google page insights while being logged into the production site but believe its just recording the speed of the password page. Cheers.
Intermediate & Advanced SEO | | brandonegroup1 -
Canonical tag on a large site
when would you reccomend using a canonical tag on a large site?
Intermediate & Advanced SEO | | Cristiana.Solinas0 -
Big problems with site traffic
Hello! I have big problems with website promotion. It's been 7 months and the attendance on the site is 1-5 people a day. I do not understand the reason. Can you tell me what I'm doing wrong? Site: www.azartlist.com Many thanks.
Intermediate & Advanced SEO | | Bobic1 -
301 redirecting a site that currently links to the target site
I have a personal blog that has a good amount of back links pointing at it from high quality relevant authoritative sites in my niche. I also run a company in the same niche. I link to a page on the company site from the personal blog article that has bunch of relevant links pointing at it (as it's highly relevant to the content on the personal blog). Overview: Relevant personal blog post has a bunch of relevant external links pointing at it (completely organic). Relevant personal blog post then links (externally) to relevant company site page and is helping that page rank. Question: If I do the work to 301 the personal blog to the company site, and then link internally from the blog page to the other relevant company page, will this kill that back link or will the internal link help as much as the current external link does currently? **For clarity: ** External sites => External blog => External link to company page VS External sites => External blog 301 => Blog page (now on company blog) => Internal link to target page I would love to hear from anyone that has performed this in the past 🙂
Intermediate & Advanced SEO | | Keyword_NotProvided0 -
Potential problems with my site
Dear Mozzers I hope you can help me with the following problems: My site is up and running for a year now and may be there has been problem with the homepage, because it ranks on first page for a competitive keyword on Google.com and Google.com.au only, however in other countries it just shows up as internal page and does not rank well. google.com/Google.com.au: homepage ranks top 10 (example.com)
Intermediate & Advanced SEO | | SteveTran2013
Other countries (.co.uk, .ca..ect) an internal page shows up, example.com/internalpage.html - shows on page 3-4. I can not find the homepage of example.com anywhere around top 1000. Can you please tell me what are the potential problems. Thank you very much. BR/Tran0 -
The Site: search and Flow of PageRank
It is my understanding that if I do a search for site:mydomain.com the results are like every other SERP in that the most authoritative pages are ranked higher. So obviously I would expect my homepage to be first (in most cases), then followed by main category pages, etc. My question is has anybody ever seen disturbing results when doing this (i.e. pages that should have no authority outranking main category pages)? Is this always an issue with site structure or can you think of other factors that may cause this?
Intermediate & Advanced SEO | | purch0 -
Outbound Links to Authority sites
Will outbound links to a related topic on an authority site help, hurt or be irrelevanent for SEO purposes. And if beneficially, should it be Nofollow?
Intermediate & Advanced SEO | | VictorVC0 -
Site #2 beats site #1 in every aspect?
Hey guys, loving SEOMoz so far and will definitely continue my subscription after the free trial. I have a question however, which I am really confused about. When researching my primary keyword, I have found that the second ranked site beats the top site in every single aspect, apart from domain age, which is almost 6 years for the top one and 6 months for the second. When I say every single aspect, I mean everything. More authority for the page and domain, more links, more anchor text links, more authoritive links, more social signals, more relevant links, better domain (although second ranked site is a .net), better MozRank, better MozTrust etc.... I have noticed though, that in the UK SERPs, those sites are switched, so #2 is actually #1. Could it be that the US SERPs just haven't updated yet, or am I missing something completely different.
Intermediate & Advanced SEO | | darrenspeed1