Site URL's
-
We are redeveloping our website, and have the option to amend URLs (with 301 redirects from old URL to new), so my question is: Would 'golfsite.com/golf-clubs' achieve superior rankings than 'golfsite.com/clubs' for the search term 'golf clubs' if all other factors were the same? Should the URL reflect the intended search term wherever possible?
-
Hi swgolf, There are several factors that would have an impact on your url. You can have a URL with no keywords in and still rank high in a competative market. If you can generate enough backlinks to the url and the previous link was doing well then go for the easiest on the eye and for this smaller is normally best. SE's do pay attention to how your URL is structured however I dont believe this will always be the case now being truthful and if a client asked me to structure their url I would go with golfsite.com/golf-clubs or if i sold multiple items I would go with golfsite.com/golf/clubs and keep it consistant for the rest and have golf/caddy golf/caps golf/balls as it looks as if it's a category within your website as opposed to constant repative urls. You can also go to webmaster tools (google) and see how many variations of the word golf club you have and how many times its repeated if its high then try and lower it. It's a little hard not knowing the website to say for sure, this is just my opinion.
-
Hum. Do you mean golf clubs or golf clubs? If I was to search for a membership club to join to play golf, I would want something else in the URL (or at least in the heading) to show me that the page was a list of clubs and not equipment. So in this particular instance, a category in the URL would be a consideration. golfsite.com/equipment/clubs or something along these lines.
-
Did these responses answer your question swgolf, or do you still have some more questions? How did you decide to handle this?
-
Key word in the url is important but it is not the only factor that will decide the rank for your target keyword. You can use golf-club or club but here are few other things that should be inline in order to rank for golf-club.
1. Authority of your domain.
2. Quality and quantity of the incoming links to your main domain and the target page
3. Relevance of the on page content on the golf club page. ( LDA score)
4. Title tag
6. Anchor text of the backlinks to the target page.
and several others.
Since you already have the word golf in your domain adding the keyword again in the url will not make a signficant difference as long as you target the page content for golf clubs. The key is it have original content and organic backlinks.
-
All things being equal then /golf-clubs is better; as I assume you'll be targeting that exact term on the page, it's not too long and users can tell exactly what the page is about from it.
As long as your URLs don't get crazy long, if you can target your main keyword for the page with the URL I say go for it.
-
I would say that golf clubs would serve you better than just clubs. Clubs can also mean a gathering place for folks with similar interests where you get clear results for the keyword golf clubc if you mention it in the URL itself.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Url too long
Hi we have a wordpress website for Office Furniture Our domain name does not have office furniture in it. So we went from having domain.com/shop/category/second-sub-cat to domain.com/office-furniture/category/second-category However we now have 509 products flagged with too long urls I am wondering whether we should change back : For example domain.com/office-furniture/office-corner-desks/beech-corner-desks Should I go back to domain.com/shop/office-corner-desks/beech-corner-desks Or am I going to confuse matters even more? I should say this only affects categories as the products themselves are /shop/product I am just concerned that changing the re-direct in place originally will just make matters worse and confuse things - would I get more value changing back? Or should I stick with it and just try to shorten urls individually by product titles etc
On-Page Optimization | | KellyDSD860 -
Duplicate 'meta title' issue (AMP & NON-AMP Pages)
how to fix duplicate meta title issue in amp and non-amp pages? example.com
On-Page Optimization | | 21centuryweb
example.com/amp We have set the 'meta title' in desktop version & we don't want to change the title for AMP page as we have more than 10K pages on the website. ----As per SEMRUSH Tool---- ABOUT THIS ISSUE It is a bad idea to duplicate your title tag content in your first-level header. If your page’s <title>and <h1> tags match, the latter may appear over-optimized to search engines. Also, using the same content in titles and headers means a lost opportunity to incorporate other relevant keywords for your page.</p> <p><strong>HOW TO FIX IT</strong></p> <p>Try to create different content for your <title> and <h1> tags.<br /><br />this is what they are recommending, for the above issue we have asked our team to create unique meta and post title for desktop version but what about AMP page?<br /><br />Please help!</p></title>0 -
Two Day After Starting Moz Pro campaign i experienced Sudden Huge Traffic Drop and My site ranki Drops in my site..Please I need your help
Two Day After Starting Moz Pro campaign i experienced Sudden Huge Traffic Drop and Drops in my site..Please I need your help
On-Page Optimization | | zizutz0 -
Putting review aggregation in product's navigation
Do you guys think it's a bad idea to put a review aggregation page in a product's navigation? Such as: "Which Brand of Men's Shampoo Is Best for You?" Rand suggests against it in this Whiteboard Friday as it interferes with a product's funnel, but I wonder if including it in navigation will give a domain and that page increased authority for a head keyword, such as "men's shampoo." What do you guys think?
On-Page Optimization | | Edward_Sturm0 -
How to Structure URL's for Multiple Locations
We are currently undergoing a site redesign and are trying to figure out the best way to structure the URL's and breadcrumbs for our many locations. We currently have 60 locations nationwide and our URL structure is as follows: www.mydomain.com/locations/{location} Where {location} is the specific street the location is on or the neighborhood the location is in. (i.e. www.mydomain.com/locations/waterford-lakes) The issue is, {location} is usually too specific and is not a broad enough keyword. The location "Waterford-Lakes" is in Orlando and "Orlando" is the important keyword, not " Waterford Lakes". To address this, we want to introduce state and city pages. Each state and city page would link to each location within that state or city (i.e. an Orlando page with links to "Waterford Lakes", "Lake Nona", "South Orlando", etc.). The question is how to structure this. Option 1 Use the our existing URL and breadcrumb structure (www.mydomain.com/locations/{location}) and add state and city pages outside the URL path: www.mydomain.com/{area} www.mydomain.com/{state} Option 2 Build the city and state pages into the URL and breadcrumb path: www.mydomain.com/locations/{state}/{area}/{location} (i.e www.mydomain.com/locations/fl/orlando/waterford-lakes) Any insight is much appreciated. Thanks!
On-Page Optimization | | uBreakiFix0 -
Does 'XXX' in Domain get filtered by Google
I have a friend that has xxx in there domain and they are a religious based sex/porn addiction company but they don't show up for the queries that they are optimized against. They have a 12+ year old domain, all good health signs in quality links and press from trusted companies. Google sends them adult traffic, mostly 'trolls' and not the users they are looking for. Has anyone experienced domain word filtering and have a work around or solution? I posted in the Google Webmaster help forums and that community seems a little 'high on their horses' and are trying to hard to be cool. I am not too religious and don't necessarily support the views of the website but just trying to help a friend of a friend with a topic that I have never encountered. here is the url: xxxchurch.com Thanks, Brian
On-Page Optimization | | Add3.com0 -
Panda Smacked - now it's your turn
Hi all Ok so we were smacked by Panda way back in June 2011, and are recovering from it, (though definitely still not back up to pre-Panda levels). Since then we have: 1. Taken down a load of thin content pages. 2. Increased content. 3. Tried to reduce page template complexity. However, one of the issues we have is that we make money from Adsense, so don't want to reduce the number of ads - however, we may still be falling foul of Panda because of it. So, please take a look at this sample page and tear it /us apart: http://www.compactlaw.co.uk/free-legal-information/children/children-act-orders.html Thank you. And if we can ever help the community back, please just ask.
On-Page Optimization | | dexm100 -
Keyword distribution in the whole site
I've been taught during a SEO course that the whole site has to contain the chosen keywords with a fixed proportion of optimized pages, that should be like this: 50% of pages optimized on the most relevant keyword (just one keyword) 25% of pages optimized on secondary kewords (depending on the size of the site, could be a few pages for each secondary keywords) 25% of pages on long tail keywords. the teachers was a very respected SEO professional, but I've never seen this strategy anywhere in other articles or SEO guides. what do you think about it?
On-Page Optimization | | DavideM
It's true that it brings visibility for the top keyword?
does it lead to cannibalization?
what others strategy do you use?0