Site URL's
-
We are redeveloping our website, and have the option to amend URLs (with 301 redirects from old URL to new), so my question is: Would 'golfsite.com/golf-clubs' achieve superior rankings than 'golfsite.com/clubs' for the search term 'golf clubs' if all other factors were the same? Should the URL reflect the intended search term wherever possible?
-
Hi swgolf, There are several factors that would have an impact on your url. You can have a URL with no keywords in and still rank high in a competative market. If you can generate enough backlinks to the url and the previous link was doing well then go for the easiest on the eye and for this smaller is normally best. SE's do pay attention to how your URL is structured however I dont believe this will always be the case now being truthful and if a client asked me to structure their url I would go with golfsite.com/golf-clubs or if i sold multiple items I would go with golfsite.com/golf/clubs and keep it consistant for the rest and have golf/caddy golf/caps golf/balls as it looks as if it's a category within your website as opposed to constant repative urls. You can also go to webmaster tools (google) and see how many variations of the word golf club you have and how many times its repeated if its high then try and lower it. It's a little hard not knowing the website to say for sure, this is just my opinion.
-
Hum. Do you mean golf clubs or golf clubs? If I was to search for a membership club to join to play golf, I would want something else in the URL (or at least in the heading) to show me that the page was a list of clubs and not equipment. So in this particular instance, a category in the URL would be a consideration. golfsite.com/equipment/clubs or something along these lines.
-
Did these responses answer your question swgolf, or do you still have some more questions? How did you decide to handle this?
-
Key word in the url is important but it is not the only factor that will decide the rank for your target keyword. You can use golf-club or club but here are few other things that should be inline in order to rank for golf-club.
1. Authority of your domain.
2. Quality and quantity of the incoming links to your main domain and the target page
3. Relevance of the on page content on the golf club page. ( LDA score)
4. Title tag
6. Anchor text of the backlinks to the target page.
and several others.
Since you already have the word golf in your domain adding the keyword again in the url will not make a signficant difference as long as you target the page content for golf clubs. The key is it have original content and organic backlinks.
-
All things being equal then /golf-clubs is better; as I assume you'll be targeting that exact term on the page, it's not too long and users can tell exactly what the page is about from it.
As long as your URLs don't get crazy long, if you can target your main keyword for the page with the URL I say go for it.
-
I would say that golf clubs would serve you better than just clubs. Clubs can also mean a gathering place for folks with similar interests where you get clear results for the keyword golf clubc if you mention it in the URL itself.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Url permalink structure question!
Hello! I just read the "15 SEO Best Practices for Structuring URLs" but I have still a question: My A version bellow "20 accessoires" has no meaning in french. If I add "voyage" (version B), then is it considered as spammy? I mean the "voyage" keyword repetition? A) http://www.lytchee.com/preparer-son-voyage/20-accessoires/ B) http://www.lytchee.com/preparer-son-voyage/20-accessoires-voyage Thanks for advices! Sylvain
On-Page Optimization | | lytcheetv0 -
If I host same video on my site which my manufacturer hosted on his site will be consider as duplicate?
Hello All, My manufacturer hosted video's on his site now if I host same video on my ecommerce site will it be consider as duplicate? any penalty ? Any suggestion pls? Thanks!
On-Page Optimization | | pragnesh96390 -
PDF's - Dupe Content
Hi I have some pdfs linked to from a page with little content. Hence thinking best to extract the copy from the pdf and have on-page as body text, and the pdf will still be linked too. Will this count as dupe content ? Or is it best to use a pdf plugin so page opens pdf automatically and hence gives page content that way ? Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
Using phrases like 'NO 1' or 'Best' int he title tag
Hi All, Quick question - is it illegal, against any rule etc to use phrases such as 'The No 1 rest of the title tag | Brand Name' on a site?
On-Page Optimization | | Webrevolve0 -
Removing old URLs from Google
Hello, I am sure that this question has been asked many times, but I am still not sure what to do about the following: Our site's URL structure has changed a few times in the past few months. Recenty, we have changed our URLs to become more SEO friendly. However, Google has indexed the old URLs as well. To give an example: The following page in our website shows the following URLs in Google Webmaster Tools: Confúcio e Seus Ensinamentos
On-Page Optimization | | Tev/artigo/68_38/2/as_religioes_iv_confucio_e_seus_ensinamentos/
/aula/14_6132/vestibular/confucio_e_seus_ensinamentos/
/aula/1_14_6132/vestibular/confucio_e_seus_ensinamentos/
/aula/_14_6132/Vestibular/confucio_e_seus_ensinamentos/
/aula/ensino/confucio_e_seus_ensinamentos/ The correct URL is the last one. What should I do about the other ones? Almost all the pages in our website have this problem. We have redirected the old URLs to the new ones, but is there anything else we should do? We were asking Google to remove them, but Google has informed us that it has reached the limit. Please advise us on waht we should do. We have removed the old sitemap with the old URLs. What else must we do? Thank you very much.
0 -
Changing Ttile Tags & 301's
I recently began re-optimizing my title tags site wide. Could this cause 301 redirects and the loss of backlinks?
On-Page Optimization | | BeautyStop0 -
Canonical Tag for Ecommerce Site
My client has an ecommerce site with over 1,000 products. We have a ton of duplicates because of how their ecommerce system handles product pages. Each time a new product is added, there is a default product page created (/product/12345-product-name.aspx). Each time that product is added to a specific product category, another, separate URL is created (/product/office-chairs/12345-product-name.aspx). The site has over 1,000 duplicates (at least one for each product) because of how the ecommerce system structures URLs. We are unable to have unique content on /products/12345-product-name.aspx and /product/office-chairs/12345-product-name.aspx because both pages pull from the same database. Their webteam informed me that they can't implement canonical tags on individual pages, they must be dynamically added to the site all at once. Thus forcing me to choose all of the default product pages as primary URLs. Both types of URLs are getting indexed and the product URLs that were added to the categories are SEO friendly so I'm leary to eliminate one or the other with a canonical tag or a no index. Suggestions?
On-Page Optimization | | DynoSaur0 -
What's the best strategy for reducing the number of links on a blog post?
I'd like to optimize my blog better for search. The first reccomendation I got from my SEOMoz Pro Campaign Crawl was that I needed to reduce the number of links per page on my site. I have lots of links from navigational items in the sidebar that people do click on. I'd really like to keep some or all of the tags and categories I list. Comments are another issue. Most of our posts get about 10 comments. However, our best posts get 50-100 comments. Those comments create a lot of links. I was planning on attempting to reduce the number of links using javascript but I guess Google understands javascript now. I may still do this b/c our pages are huge and some progressive rendering would likely help the user experience. Can you use javascript (ajax or otherwise) to limit the number of links on your page in a way that helps your SEO efforts? Any specific suggestions for reducing links that come from comments and navigational items? How much will reducing the number of links on a given page help with SEO? Any simple way to estimate or quantify this without diving in? Thanks in advance!
On-Page Optimization | | TaitLarson0