301 Redirect Old Established Site to New Business Model Site?
-
I have a client who has a website which is getting fairly descent traffic in the current industry its in. He is launching a new business model, same industry. New domain, new brand etc.
Is it better to keep both entities separate and try growing them both? Or would it be more effective in terms of acquiring ranks and traffic to 301 redirect the old established site to the new site? Transferring all the value from the old and instantly boosting the new model.
Not sure if this ads anything to the topic, the new domain is also an exact domain keyword match for a highly searched term.
-
"I have a client who has a website which is getting fairly descent traffic in the current industry its in. He is launching a new business model, same industry. New domain, new brand etc." Excerpt from question
"If the other site no longer need be used, I see no reason not to redirect."
I would agree, but she says nothing about not using the old site.
That's the issue - the other site already has traffic for more keywords than just the new domain exact match. So why kill all traffic that the client receives from the old domain? - and leave what in it's place? Reliance on Google to catch up?
-
Sorry but I have to disagree with you. The 301 at the beginning, it would be great just to decrease the initial work of authority and trust of the domain. Would greatly facilitate the start of work for the new domain. Start with a good 301 is fine. If the other site no longer need be used, I see no reason not to redirect.
-
With fairly decent traffic (and conversions) I'm assuming, I would probably build the new site out and keep them both up until the new site gains some "Trust and Authority" (links and index position) You can leverage the power of the old site to link out to the new site (targeted keywords of course) to expedite the process. I would want to keep the traffic flowing and try to make the transition as painless as possible for the client. After the new site has achieved some credibility in the eyes of the Search Engines, then you may consider your 301 option.
Exact matched domains usually rank very well initially anyway. Hope this helped.
This recommendation is based solely on your question of course. If there are other circumstances at play then my opinion may change.
-
Getting SEO in a new domain always requires much effort. A 301 redirect from one domain older, mostly from the same field, is great for the new one.
What should be evaluated:
• The strength of the old domain (PR)
• The amount of backlinks that he already has.
• The key words that he succeeds in the rankings.
• If it's worth keeping it in the air, knowing that if you do the 301, will transfer this relevance to the new domain.We must remember that the time domain is one of the factors and rankings in theory when you change a site telling Google and following the guides, you transfer this importance.
If you choose to actually do the 301. Be sure to follow the guidelines of google:
https: / / www.google.com/support/webmasters/bin/answer.py?answer=83105&hl=en
Hope this has helped.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Nofollow on Client Site
Hi, On our client sites we have a link in the footer that says the site is maintained and developed by my company. That link takes you to a page that has outbound links to our site. Should these links be nofollow, since in a way they are almost like sponsored links? I feel like I read that somewhere but I can't remember where. Any advice is appreciated! Thanks!
Branding | | AliMac260 -
Niche sites migration into one authority site
I have multiple websites within the health niche. All 3 sites are about different topics: protein powder, superfoods, and sustainable products. I am thinking about migrating those 3 sites into 1 big site, to establish more authority and for branding purposes. But since those domains are exact match domains, and those exact keywords are pretty high volume, I'm not sure if it's a good idea. Will this be a good idea from a traffic/conversion/seo standpoint? Or should I make a header on top where people can 'switch' between those 3 sites? Or just leave them seperate?
Branding | | mrdjdevil0 -
Should I thank a share on Google Plus (as a business)?
Hi, As all that manage their social channels, I often track some of the posts and how people interacted with them. My question is quite simple: As a business page - Should I thank someone for sharing my post?
Branding | | BeytzNet
I assume it would make them feel worthy and will probably cause them to share again... However, will my page's followers see that I thanked someone (and will doing so annoys them if I now thank 10 different people)...? Who sees a comment my page puts on another person's share? Thanks0 -
Need help on redirects and which domain to make my main
Hi there i have at the moment abcecigs.com as my main domain for my electronic cigarette company, I have now aquired abcelectroniccigarettes.co.uk and abcelectroniccigarettes.com which one would be best for my main domain? i will be having mostly UK customers to keep postal cost down ect, what would be the best way to go about having my main domian changed to one of the better electroniccigarettes.co.uk or .com domains, and still have abcecigs.com used as I have a few links posted to there. Thanks alot
Branding | | cars1110 -
What are some good ways to market a used car sales site?
I have thought of using craigslist and other classified ads, social media and of course good old SEO. What else can be done to drive traffic to a used car website?
Branding | | MangoMan160 -
How does a business name affect SEO?
We have a client that's changing the name of their medical practice from the doctor's name to their region + "eye care." However, they recently told us they're changing it from "eye care" to "eye center." Many of their direct competitors use "eye care" in their name. I ran a quick keyword analysis and it shows "eye care" gets a million US searches a month, whereas "eye center" gets 450k searches a month. While that alone would make me suggest they keep "eye care," I ran a keyword difficulty analysis and found that "eye center" has a KW difficulty of 41 and "eye care" has a KW difficulty of 78. Should we recommend they stay with "eye care" because it gets more searches? Or is it better to go with "eye center" because it'll be easier to rank for?
Branding | | optimalwebinc0 -
Link local online newspaper ad to newspaper's spash page or my site?
We just started advertising on the web version of our local newspaper. They suggest our ads go to a "splash page" they created for us on their site. The page haslinks , images and text taken from each of our main categories,. Plus links and feeds from our twitter and facebook pages. And a google map. This page shows a page authority 1 with 0 links. Is there any reason to link our ad to a page like this rather than going direct to our website page? Thank you Handcrafter
Branding | | stephenfishman0 -
What tools do you use to submit a site to local yellowpages?
Hey all, two part question for you. Do you use any tools to automatically submit websites to local yellowpages (example: http://business.intuit.com/directory/marketing/100_syndication_sites.jsp)? and if so, what one and why? Are there any dangers to doing it this way? It seems that this might save a lot of time and be incredibly helpful to manage your brand profile pages in a centralized location. Also some tools that I am seeing incorporate brand monitoring (which you can do through a variety of tools I know). Anyways, thoughts? comments? tips?
Branding | | prima-2535090