Google Places, Multiple locations best practice
-
What is the best practice with having multiple locations in Google Places.
Does having multiple Google Places set up for each business have a big effect on local rankings for the individual areas?
Should I use the home page for the website listed on each page or is it better to have a specific landing page for each Google Places listing?
Any other tips?
Thanks,
Daniel
-
Ok so more research shows that it is a good idea to have a google places page set up for each business location.
Still I would like to know if anybody with experience in the area can answer the following:
Should I use the home page as the landing page from each individual google places page or is it better to have a specific landing page for each one?
-
one business, multiple physical locations
-
Are you talking about one business (same physical address) with multiple Google.com/Places profiles?
Or, one business with multiple addresses with each having an individual profile?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO Best eCommerce Practice - Same Product Different Keywords
I want to target different keywords for the same e-commerce product. What's the best SEO practice? I'm aware of the pitfalls to keyword stuffing. The product example is the GoPro Hero 5 Action Camera. The same action camera can be used in many different activities, e.g. surfing, auto racing, mountain biking, sky diving, search & rescue, law enforcement etc. These activities target completely different markets, so naturally the keywords are different. I have three strategies to tackle the issue. Please let me know which one you think is best. 1) Create different keyword landing pages with a call-to-action to the same conversion page Each landing page will be optimized for the targeted keywords e.g. surfing, auto racing, mountain biking, sky diving, search & rescue etc. Obviously this will be a big task because there will be numerous landing pages. Each page will show how the product can be used in these activities. For Surfing, the content would include surfing images with the GoPro Hero 5, instructions on how to mount the camera to a surfboard, waterproof tests, surfing testimonials and surfing owner reviews, etc. The call-to-action leads to a generic product conversion page displaying product information such as specs, weight, video formats, price, shipping, warranty etc. The same product page will be the call-to-action for all keyword landing pages. Positives Vast number of targeting long-tail keywords, numerous landing pages Good specific user experience who may be looking for "underwater action camera" (specific mounting instructions related to surfboards etc.) Less duplicate content as there is only one product page showing the same information Negatives Challenging to come up with each page for the vast amount of activities. Inbound Link Considerations
Intermediate & Advanced SEO | | ChrisCK
Inbound links from publications can link directly to the product page or the keyword landing page Surf Magazine may link to:
"Surfing Action Camera | GoPro Hero 5 | GoPro.com" - gopro.com/hero5/underwater-surf-camera
"GoPro Hero 5 Action Camera | GoPro.com" - gopro.com/hero5 2) Create different keyword landing pages with call-to-action to directly add product to cart Similar to the first option, but the call-to-action on the landing page is to Add Hero 5 to Cart. The user experience will be similar, the content creation challenges will be similar, but the techy product info e.g. specs, price, video format, etc. will be displayed on the same landing page. Positives Same benefit to long-tail keywords targeting Same benefit to a good, specific user experience Negatives Same challenges to create each long-tail keyword landing page Since there is no aggregate "product page", inbound links will be split between the landing pages Splitting of Page Authority to each landing conversion page Surf Magazine will link to:
"Surfing Action Camera | GoPro Hero 5 | GoPro.com" - gopro.com/hero5/underwater-surf-camera
Cycling Magazine will link to:
"Cycling Action Camera | GoPro Hero 5 | GoPro.com" - gopro.com/hero5/cycling-camera 3) Create conversion-focused product page with casual blog about keywords This is currently what GoPro has chosen - GoPro Hero 5. The product page displays the many different types of activities on the same page. The page is focused on the user experience with images of the action camera being used in different cool activities, showing its versatility. Note, very little long-tail keyword targeting on this page, instead they could use a broad keyword "action camera". To target long-tails, maybe a blog can be used brand ambassadors displaying the product being used in the various activities. Positives User experience focused Higher conversion rate Less content creation work Inbound links go to the same product page, building Page Authority Negatives Poor ranking with short-tail keyword (GoPro is not even in Top 10 SERP for "action camera") Poor ranking with long-tail keywords, (GoPro doesn't rank for "diving camera, cycling camera, surf camera") For blogging the long-tail keywords, who really converts from landing on a blog of the actual seller?! I hope those three strategies were explained clear enough and have enough of a differentiator. Please let me know what you think!0 -
How to handle multiple domains?
Hello, We are working on migrating a website to a new web server. In addition to the primary website domain, there are several other variations that are owned. Is okay if we point all of our domains to the same IP address as our primary domain, and then setup 301 redirects to the primary domain? Are there any risks in doing this? There may be about 100 domains. Many of them are different country TLD for same primary .com domain, others including misspellings of primary .com, and some that are not so related to primary domain. Thank you in advance for your response!
Intermediate & Advanced SEO | | srbello1 -
Multiple sitewide (deep)links devalued by Google?
In my experience sitewide links can still be very powerful if used sensibly and in moderation. However, I'm finding that sitewide text blocks with 2 or 3 (deep)links to a single domain appear not to be working that well or not at all in raising the authority of those target pages. Anyone having the same experience? In your experience, is the link value diminished when there are multiple deeplinks to a single domain in a sitewide text area? Is anything more than 1 link per target domain bad? Or could it even be that it's not so much the number of deeplinks to a single domain that matter, but purely the fact that they are sitewide "deeplinks"? Are sitewide deeplinks treated differently than sitewide links linking to an external homepage? Very interested in hearing your personal experience on this matter. Factual experience would be best, but "gut feeling" experience is also appreciated 🙂 Best regards, Joost
Intermediate & Advanced SEO | | JoostvanVught0 -
Google Fetch Issue
I'm having some problems with what google is fetching and what it isn't, and I'd like to know why. For example, google IS fetching a non-existent page but listing it as an error: http://www.gaport.com/carports but the actual url is http://www.gaport.com/carports.htm. Google is NOT able to fetch http://www.gaport.com/aluminum/storage-buildings-10x12.htm. It says the page doesn't exist (even though it does) and when I click on the not found link in Google fetch it adds %E@%80%8E to the url causing the problem. One theory we have is that this may be some sort of server/hosting problem, but that's only really because we can't figure out what we could have done to cause it. Any insights would be greatly appreciated. Thanks and Happy Holidays! Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Mobile Sitemap Best Practices w/ Responsive Design
I'm looking for insight into mobile sitemap best practices when building sites with responsive design. If a mobile site has the same urls as the desktop site the mobile sitemap would be very similar to the regular sitemap. Is a mobile sitemap necessary for sites that utilize responsive design? If so, is there a way to have a mobile sitemap that simply references the regular sitemap or is a new sitemap that has all urls tagged with the "" tag with each url required?
Intermediate & Advanced SEO | | AdamDorfman0 -
Best linking practice for international domains
SEOMoz team, I am wondering that in the days of Panda and Penguin SEOs have an opinion on how to best link between international domains for a web page property. Let's say you have brandname.DE (German site) brandname.FR (French site) brandname.CO.UK (British site) Right now we are linking form each site on the page to the other two language sites to make users aware of the translated version of the site which obviously make it a site wide link which seems to be lately disencouraged by Google. Did anyone out there have any ideas how to strategically interlink between international domains that represent language versions of a web site? /PP
Intermediate & Advanced SEO | | tomypro0 -
How to Block Google Preview?
Hi, Our site is very good for Javascript-On users, however many pages are loaded via AJAX and are inaccessible with JS-off. I'm looking to make this content available with JS-off so Search Engines can access them, however we don't have the Dev time to make them 'pretty' for JS-off users. The idea is to make them accessible with JS-off, but when requested by a user with JS-on the user is forwarded to the 'pretty' AJAX version. The content (text, images, links, videos etc) is exactly the same but it's an enormous amount of effort to make the JS-off version 'pretty' and I can't justify the development time to do this. The problem is that Googlebot will index this page and show a preview of the ugly JS-off page in the preview on their results - which isn't good for the brand. Is there a way or meta code that can be used to stop the preview but still have it cached? My current options are to use the meta noarchive or "Cache-Control" content="no-cache" to ask Google to stop caching the page completely, but wanted to know if there was a better way of doing this? Any ideas guys and girls? Thanks FashionLux
Intermediate & Advanced SEO | | FashionLux0 -
Is Google mad at me for redirecting...?
Hi, I have an e-commerce website that sells unique items (one of a kind). We have hundreds of items and the items are rapidly sold. Up till now I kept the sold items under our "sold items" section but it started to get back at me as we have more "sold" than non sold and we are having duplication problems (the items are quite similar besides to sizes etc.). What should we do? Should we redirect 100 pages each week? Will Google be upset with that? (for driving it crazy) Thanks
Intermediate & Advanced SEO | | BeytzNet0