What is the best permalink structure for SEO?
-
Your feedback here is definitely appreciated, but I'm also doing a public study and would be honored and humbled if you answered the 5 questions in my survey as well.
For those who do not wish to participate, I'd appreciate your general feedback on permalink structure best practices based on what Amazon.com and eBay.com have done to their URLs in recent times.
Thanks!
-
That one is over my head
-
Fascinating. How do we explain eBay and Amazon URLs? Their breadcrumb system and categorization produce Google breadcrumbs and backward navigation, yet the URLs have absolutely no categories/directories.
-
I think it really depends on the content. Does the user need to know what category or not? Or does the content need to be organized some way. ie. if you have a car site you can have a page /ferrari/ with all models on it with each model having its own url /ferrari/360-modena but for a toppic on that site "best ferrari service in NY" then you dont necessarily need /advice/best-ferrari-service-in-ny I think it just depends on the content and user friendliness.
-
yep and can make it more user friendly for remembering the url extension and sharing via social media, not to mention for PPC display url.
-
Thanks @bozzie311 - it's amazing how things have changed over the last decade. Looks like a majority of respondents so far are still old school like me: http://screencast.com/t/ag4voDg561
-
Also I read somewhere here in the forum that a www.mysite.com/keyword/ would be better than a www.mysite.com/keyword.html because it have less word, so, each one carry more value.
-
Just answered questions on your survey. I am liking this format these days for long term www.mysite.com/keword or www.mysite.com/keyword/ this makes it best for long term if you decide to switch platforms down the road. Looking back if we built links to all these pages /keyword/ vs keyword.php we wouldnt have to 301 everything in the future if it changes to .html or .htm etc.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Global SEO
Hey there Mozzers! I have a question about global SEO. I have a website that has multiple tlds (.com.au .co.uk .com etc ) Each of these are redirecting depending the user location. Where should my link building be focused on? What are some Global SEO Techniques you suggest ?
Intermediate & Advanced SEO | | AngelosS0 -
Best Sitemap for Large Website
i have more than 3500 pages on my website. Please let me know the best sitemap plugin for my website.
Intermediate & Advanced SEO | | Michael.Leonard1 -
SEO question
Hi there! I'm the SEO manager for 5 Star Loans. I have 2 city pages running. We are running our business in 2 locations: Berkeley, CA & San Jose, CA. For those offices we've created 2 google listings with separate gmail accounts. Berkeley (http://5starloans.com/berkeley/) ranks well in Berkeley in Gmaps and it shows on first page in organic results. However the second city page San Jose (http://5starloans.com/san-jose/) doesn't show in the Gmaps local pack results and also doesn't rank well in organic results. Both of them have authentic backlinks and reviews. It has been a year already and it's high time we knew the problem 🙂 any comment would be helpful. thanks a lot
Intermediate & Advanced SEO | | moonalev0 -
Technical SEO
Where can I find knowledge of enhanced and technical SEO for all type of websites ( mainly E-Commerce)? Please share some good sources (PDFs, Videos, Checklist etc)
Intermediate & Advanced SEO | | Obbserv0 -
ECommerce product listed in multiple places, best SEO practice?
We have an eCommerce site we have built for a customer and the products are allowed to appear in more than one product category within the web site. Now I know this is a bad idea from a duplicate content point of view, But we are going to allow the customer to select which out of the multiple categories the product appears in will be the default category. This will mean we will have a way of defining what the default url is for a product. So am I correct in thinking all the other urls where the product appears we should add a rel canonical to these pages pointing to the default url to stop duplicate content? Is this the best way?
Intermediate & Advanced SEO | | spiralsites0 -
Is this link SEO-Friendly?
Hi Mozzers, Was wondering if someone could tell me if this link is SEO-friendly? class = "sl">name="sc" type="checkbox" value="1449"><a <span="">href</a> <a <span="">="</a>http://www.example.com/" onclick = "Javascript: return dosc(2);">src="imsd/coff.gif" id="cbsc2"/>Keyword It has some Javascript that makes the link work like a filter. Cheers, Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
How to be a good SEO optimizer while competing with a good ranked Bad SEO optimizer?
My keywords are very competitive. My on page optimization report gives A grade for all the keywords I want to target to my Root domain. But my root domain does not show up on search engines for those same keywords. So thanks to SEOmoz i have managed to understand the place I lack is good link building. My competitors have done lot of link building through spamming, commenting on blogs, directories etc. Now according to good seo, this is not right. What do i do? I get digging more in it, i realized that i am getting traffic mostly for less globally searched keywords. But my competitors get high traffic from well searched keywords. How do i cope with such competition? Thanks
Intermediate & Advanced SEO | | MiddleEastSeo0 -
Local SEO for franchises
I have a client who franchises an ice cream shop. It started in Utah and there are several stores there. They are ranking well for local searches based in Utah. Now they have opened a store in Federal Way, WA. How can I get the new location to rank for local keywords on the same website?
Intermediate & Advanced SEO | | fivestarfranchising0