Link Building Tactics
-
Without giving all of your secrets away, what are your basic link building tactics?
I'm trying to do everything legit, but man is it tough to get links from legit sites. This is the first time I've truly had to go out and build links. I am trying to partner with bloggers in my industry to post a review of our site and submitted to some of the major paid directories and stuff like that, but I'm curious to know what the pro's do.
-
I like your answer
-
As has been said, directories are a given (even people who are not concerned with SEO will still use directories) you will need to think outside of the box. I like to think of it more like PR, link building for me is a social aspect that involves forming relationships with website owners, bloggers, writers etc. Try to focus on establishing a 'web presence' as a whole for the website you are promoting.
I'm not sure what industry you are in but obviously some industries will be very difficult to crack on the web (eg SEO, web development, networking, business).
-
Linkbuilding really is the most difficult area of SEO. Directories are good, but usually does not help either. Comment on the blog, however it is somehow span when we privilege the anchor text, gives some good results. Link exchange is also dangerous, and should be done very carefully.
For more advanced strategies of linknbuilding, your site must have something to offer beyond of your products or services. Be relevant information through a good blog, or some tool to facilitate the life of your potential customer.
The best links that a website can earn, links are spontaneous, and for that you should think about strategies for users wanting to link to your website.
Think of tools. Useful content and not fully commercial. Customers like to know that the company cares about them and do not always want to profit.
Another idea would be to think of video that could be propagating or creative ideas to be shared spontaneously.
Directories, Blog, Link Exchange, etc.. Are standard. That has to be done, but the striker is getting content that is naturally linked.
-
Interviewing bloggers or industry leaders, guest posting on quality sites, infographics, creating great resource pages, building relationships with siteowners, writing great articles, to name a few.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Multiple link building strategy for multiple clients
We deal with about 200 clients for a series of websites. We create a number of articles articles per site per month. A company we used to do link building for the websites it turns out were doing a lot of spinning which has been hard hit by the new penguin update. I'm actually really happy about it as it means we can now do some legitimate SEO on their sites. Any ideas of what the best strategy would be for this amount of sites which we are already creating shareable content for?
Link Building | | acs1110 -
How to Build Links without content?
Apart from Directory submission Local niche specific directory submission Community engagement Niche specific blog commenting Can I know the other ways of Link Building when we don't have content.
Link Building | | Jaymoo0 -
Link Building: No linked to content in industry
Hello, I'm doing link buidling for a small ecommerce niche. There's no resource content in the niche (looking at OSE Top Content) that has attracted backlinks (on any sites) How should this effect what resource content I should create. Thanks!
Link Building | | BobGW0 -
Link Building Strategy - Please Give Feedback
Hi, I"m moving forward with link building for nlpca(dot)com and here's my plan I know my industry, keywords, and this site very well so I'll start by: Analyze Top content for top 10 competitors and see where the links are currently going. I'm assuming a competitor is someone similar to me and not sites like wikipedia in this case Make a spreadsheet for all of the worthwhile links that I find by using OSE and the top 10 competitors, places where if we're good enough we can get a link on that page. See what they're linking to Use (1) and (2) to discover what stelllar targeted content to build Use infographics, a blog, and articles to build targeted content to request a link from the people in (2) building out facebook, twitter, and Google +1 for the site is coming too. Your thoughts? I'm completely open to improvements via feedback.
Link Building | | BobGW0 -
How Do You Link Build For Clients That Have Static Pages & No Resources For Social Media?
Hey, I have recently come across a client that wants link building services. It's a lead generating 'side business' that has no physical address (nor do they want one associated) They will 5 or 6 static pages They have no resources to spare for social media activity What would you do in this situation? Thanks.
Link Building | | LukeyJamo0 -
Link building and directory links to a new site
I have three new sites all hosted on the same server in the same public html folder and each site is in a different folder inside the public html folder. These sites are a listing of live music venues in different cities in Texas. Should I link these sites together to increase page rank to each other and also put key search phrases in the anchor text and place these links in the text in the center of each page of each site to make the links more effective? Also, because the sites are about a year old they don't have many inlinks yet. If i submit them to about 50 directories will Google not like this because there are way more directory links than natural links? I've been told that it is trouble to have more than about 50% directory links compared to natural links. Thanks in advance for your answers! Take care,
Link Building | | Ron10
Ron0 -
What are some of your best tips, strategies or resources for link building?
I currently work for a contract manufacturing company so when I think about building links it seems as if it's going to be a daunting task. Mainly because any kind of content that you can come up with is rather dry. When I go about searching for links I usually run into a lot of directories that charge anywhere between $25-$50 for a listing. I've had a hard time convincing marketing that we should start a blog which may be a good way to build some links if we come up with quality posts but those posts may be few and far inbetween. Does anybody have any recommendations for building links for this type of company or subject matter? Also, and I'm sure we have all heard this. When I mentioned the fact that we should be building some quality links to the site marketing first asked why and then commented "Well that shouldn't take you too long". Why is it so difficult to get management to accept the fact that managing a website is an ongoing and constantly changing process that involves research and experimentation?
Link Building | | TRICORSystems0
