Redirecting multiple websites to a single website
-
I've been trying to run several truck accessory affiliate websites for a quite a while now. I've recently decided to combine all of my affiliate websites into a single community website. This way I'll be able to focus all my energy and link building into a single place and build up a single brand.
My question is, how many websites do I try to redirect to the new website at a time? Do I need to spread this out? Or is it ok if I move all of my content and websites at a single time?
I have around 30 websites that I could move to this new domain.
Thanks!
Andy
-
Quite correct. I unfortunately assumed that everyone already knows this bit of information.
-
Great answer.. +1
But just to clarify:
"the linking power it had"...
Assuming that the old site actually has links, right?
301 Site redirects only seem to help if there are links being redirected with it. A domain with no links does not really offer much, correct?
-
You should be able to mass redirect all of the sites at one time, and be fine. I've done this with a client situation once before, but I'll grant that during that case we redirected only 11 domains at one time. I can't fully vouch that it will be the same as 30 domains... hopefully someone else may be able to lend their experience with a higher number like that.
I'd say something else you really want to take into consideration here is do you want to do a domain wide redirect, or a page based redirect? One would entail far more work than the other, but depending on circumstance it might also offer greater benefit.
With a site-wide redirect, you will of course be funneling everything from the old site onto whatever target page you choose on the main site (likely the home page I'd guess). When Google notices that a domain has a site-wide 301 on it, that domain will quickly start to fall out of the index, and the link power it had can also surprisingly quickly start to degrade. Pretty straight forward stuff over all.
If you were to use a page by page redirect method, you could sort of custom tailor what new pages you'd like the old link juice to flow to. Say on one affiliate site you have a hub page for custom truck grilles, and it has a large amount of links coming into it. You could specifically 301 the affiliate page to its "sister" page on the main site, which would then boost the target page by a greater amount than if you simply did a mass site redirect.
Even another situation to take into account... If the content across your affiliate sites and main site are all similar, you could use technique #2 with rel canonical tags, rather than 301 redirect.
-
Hi Andy. If your 30 websites are all similar content and a similar template you can probably just go ahead and redirect them straight away to the community website, especially if they haven't been performing up to your expectations.
If your 30 websites already have some of their own traction you'll probably want to redirect them piecemeal in order to see how users react to the new, singular website; and to see how the new website measures up in analytics.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Shopify Site with Multiple Domains?
Hey there! My client has a website on Shopify. I don't even know how to open this can of worms, but let me try. The site URL is: https://mobilityequipmentforless.com/ However, there is another (older?) URL that gets updated as the main site gets updated and shows the exact same content. It's a straight duplicate, but is it's own URL and doesn't redirect to the main site. https://www.powerchairrecyclers.com/ And this isn't the SITE.Shopify back-end site name that was used for set up initially. I just have no idea what's going on here. Not sure if it's a serious error that needs to be fixed, or if it's something weird with how Shopify work. Any insight would be immensely helpful. Thanks! Mike
Intermediate & Advanced SEO | | naturalsociety0 -
Onsite Videos- Multiple on a Single Page- How to Optimize?
I have a specific page which needs multiple videos. A primary video of the client (Youtube Video) and two secondary videos with patient testimonials (Wistia Videos). Here is the actual page: https://www.johnbarrasdds.com/houston-tmj-dentist/ My understanding is Google only values the first video on a page. Is this accurate and either way what is the best practice for how to post the second group of videos and gain SEO value? Thanks!
Intermediate & Advanced SEO | | mgordon0 -
Selectively 301 redirects
Hi there: We are developing a pretty typical 301 redirection strategy. We basically are moving blog posts from a former sub-domain to the top level of our new designed site. We've pulled a site crawl of the old sub-domain and want to make sure we redirect any posts with a significant backlink profile to their current counterparts. Most other posts are just going to be redirected to the main 'front door' of our new blog. Is there a way to selectively redirect a certain number of posts and then 'globally' redirect everything else to a single URL? I would assume this would be a pretty common task, but can't find an easy way to do what we want to do.
Intermediate & Advanced SEO | | Daaveey0 -
Geo-Redirect: good idea or not?
Hi Mozzers, The background: I have this very corporate .com domain which is used worldwide. Next to that, we have another .com domain which is specifically created for the US visitors. Within the organic rankings, we notice that our corporate domain is ranking much better in the US. Many visitors are arriving on this domain. As it is a corporate domain being used worldwide, they get lost. My questions: I know there are ways to redirect by location. Would it be smart to automatically redirect US visitors for the corporate domain to the commercial US-specific domain? Is it possible to only redirect US visitors and leave the website as it is for visitors from other countries. Won't this harm the corporate website (organically) worldwide? If this would be a good idea, any recommended plugins or concrete procedures? Thank you so much for helping me out!
Intermediate & Advanced SEO | | WeAreDigital_BE
Sander0 -
New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?
We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.
Intermediate & Advanced SEO | | BrandBuilder0 -
Should I redirect my xml sitemap?
Hi Mozzers, We have recently rebranded with a new company name, and of course this necessitated us to relaunch our entire website onto a new domain. I watched the Moz video on how they changed domain, copying what they did pretty much to the letter. (Thank you, Moz for sharing this with the community!) It has gone incredibly smoothly. I told all my bosses that we may see a 40% reduction in traffic / conversions in the short term. In the event (and its still very early days) we have in fact seen a 15% increase in traffic and our new website is converting better than before so an all-round success! I was just wondering if you thought I should redirect my XML sitemap as well? So far I haven't, but despite us doing the change of address thing in webmaster tools, I can see Google processed the old sitemap xml after we did the change of address etc. What do you think? I know we've been very lucky with the outcome of this rebrand but I don't want to rest on my laurels or get tripped up later down the line. Thanks everyone! Amelia
Intermediate & Advanced SEO | | CommT0 -
Can SPA (single page architecture) websites be SEO friendly?
What is the latest consensus on SPA web design architecture and SEO friendliness?
Intermediate & Advanced SEO | | Robo342
By SPA, I mean rather than each page having its own unique URL, instead each page would have an anchor added to a single URL. For example: Before SPA: website.com/home/green.html After SPA: website.com/home.html#green (rendering a new page using AJAX) It would seem that Google may have trouble differentiating pages with unique anchors vs unique URLs, but have they adapted to this style of architecture yet? Are there any best practices around this? Some developers are moving to SPA as the state of the art in architecture (e.g., see this thread: http://www.linkedin.com/groups/Google-crawling-websites-built-using-121615.S.219120193), and yet there may be a conflict between SPA and SEO. Any thoughts or black and white answers? Thanks.0 -
Quoestion about 301 redirect
Hey, I have interesting questions regardin 301 redirect (At least I think it's Interesting:) ) So i have this websites that compares different lenders, url below 🙂 If you go to the homepage then the first thing you see is different loan amounts in 50-99 euro range. Also you can check out different loan amounts like 100-149€, 150-199€, 200-249€ and so on. For now i have used 301 redirect and Noindex and Nofollow for all the different "loan amounts" urls. Examples below etc Is it a good idea to use 301 on all such pages to point to the homepage?
Intermediate & Advanced SEO | | TauriU0