Traffic down on site on regular intervals

[semshah143]

Hi,

We are running a sort of large affiliate website, with having 2000 web pages.

We are having unique content, metas and related on every page.

The problem we are facing is we are not gaining traffic constantly. We have some top rankings for sometimes few days, for few weeks and for few months. But suddenly we went few pages behind on serps, we loose all our ranking. After some time it will come again on serps as natural positions. Due to this after year of hard work on content, meta and many more small small issues, we are on the same no. of visitors.

Given below are the my site traffic details with attached image.

We used SEOMOZ Pro tools to evaluate all the possibilities and errors we are doing,  We found lots of bad things happening our site, We started work them on since early January and which achieved the corrections as per the image of crawl diagnosis summary page shown below :

we are not having sitemap on our site and having some soft 404s, but we are working towards it.

Is there any thing more specific we can do to this kind of problem..

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[semshah143]

Hello Dave,

Thanks For the answer.

Regarding the max link juice - in my industry top listings are having more than 100 links on site, and we didn't changes the site architecture since a year.

We got top positions with this site architecture. however i am changing the site architecture, but it will  not give a sure stable rankings.  I am looking for the stable rankings, plus I am not punished in panda rollout, as i checked my backlinks regularly.

One more thing to add, we are getting this kind of penalities or rankng fall down before panda update..

Thanks for the referal traffic point.

[blackballonline]

1 issue that jumps out immediately is the on page links warnings - recommended is 100 MAX. Just click on the yellow warning button and it will explain it. These are devaluing your juice. Site Architecture is a major ranking factor. Also, have you checked your backlinks? They may be getting hurt by the worldwide Panda that rolled out.

Next, are your pages optimized for their keyword/s? Check the On Page Optimization tool to see if you're doing all you can.

Finally - I see you had a major spike in traffic in November - have you tried to recreate the success you had? Check GA traffic sources for that time-frame and determine what that success was from if you can.

This is by no means an exhaustive list but it is a good place to start.