301 Re-directing a page
-
Hi,
My website is appearing on page 1 of Google for a specific keyword, however when clicking on the search result, the page is out of date.
As a short term solution, I have 301 redirected the url to a more up to date page on my website and beginning to optimise the on page content of this new page
Is there any recommendations on what to do with the old page that appears on page 1 Google - as the page title, meta description and url displayed is out of date?
Any help, best practise would be great...
-
You can also add a canonical tag on the old page, using the new preferred page URL in that tag. This could help speed up the Google indexing issue as some have been testing this actually works faster than waiting for Google to change it out based on the 301 redirect.
Also, if there are any links pointing to that page, within your own site, or coming from 3rd party sites, it's a best practice to change them - the ones on your site you can take care of - the off-site inbound links can be more challenging - requiring reaching out to other site owners, who are not always responsive. Yet if you can do this, it helps provide more authority to the new page sooner.
-
Cheers Chris - good to hear I am following best practise!
-
You have done exactly what you should do. The 301 will let the search engines know that page is no longer there and has been replaced by the new one. Your new page should begin to show soon and the old page should drop out.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-Page Optimization Question
My company sells Blue widgets and we are located in Denver, CO. Keyword research indicates that the the highest volume phrase is "blue widgets for sale in denver co". Should my meta title tag be: Blue Widgets for sale in Denver CO , and my h1 tag be the same? or should they be semantic phrases? Thanks in advance!
On-Page Optimization | | FicklingCompany0 -
Strange URL resulting a page
Hi, my friend has asked me to take a look at his site. I only know the basics of SEO so I'm learning along the way. He has some duplicate title errors showing in Moz, resulting to this page: https://www.domainname.com/about/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers/money-transfers This URL shows the 'About' page. I have tonnes of pages like this showing with really long URLs that result an actual page. Has anyone seen something like this before? I don't have a clue how this is showing the about page Any advice is greatly appreciated. Thanks James
On-Page Optimization | | Craze_Media0 -
Listing all services on one page vs separate pages per service
My company offers several generalized categories with more specific services underneath each category. Currently the way it's structured is if you click "Voice" you get a full description of each voice service we offer. I have a feeling this is shooting us in the foot. Would it be better to have a general overview of the services we offer on the "Voice" page that then links to the specified service? The blurb about the service on the overview page would be unique, not taken from the actual specific service's page.
On-Page Optimization | | AMATechTel0 -
Pagination for product page reviews
Hi, I am looking to add pagination on product pages (they have lots of reviews on the page). I am considering using rel="next/prev, to connect the series of review pages to the main product page. I unfortunately don't have a view-all page for these reviews or the option to get one - the reviews refresh on the same product page (by clicking whatever number page of reviews). This means each page has the exact same description content and everything else, but with different reviews. In this case is rel=next a good option? The format currently would be: On example.com/product link rel="next" href="http://example.com/product?review-p2" On example.com/product?review-p2 link rel="prev" href="http://example.com/product, link rel="next" href="http://example.com/product?review-p3 etc. Would this be a good format for product page reviews? I see rel=nextprev commonly used on ecommerce category/list pages but not really on the paginated reviews on product pages, so I thought I would see if anyone has advice on how best to solve this. I'm also wondering if it would be best to not combine this with a canonical tag on all the different review pages pointing to the product page, seeing as the reviews are actually different (despite the rest of the content being identical). I am hoping to pick up longer tail traffic from this, I figure by connecting the pages and not using canonicals that this way I could get more traffic from the phrases used in the reviews. By leaving out the canonicals, is it possible a user searching for phrases that might be deeper in the series, to land on, say, ?review-p4? Any thoughts if this would drive more traffic? Thanks!.
On-Page Optimization | | pikka0 -
How do I do a 301 Redirect in Wordpress
I have several pages that are showing up as "duplicate" on my Wordpress based site based upon the structure of site. I was wondering how to do a 301 redirect for these pages
On-Page Optimization | | SteveSweat0 -
Why is this page ranking highest?
I've just used Open Site Explorer to compare some sites whose (unpaid) Google ranking I aspire to. They all have higher authority than my site, but the top ranking site out of the 3 I've looked at has the lowest Page Authority, hardly and links (when the others have hundreds), lowest page rank and lowest page trust. In fact, when you look at the top ranking page (ranks #1), it does not even have the search term in it as a complete phrase. One thing I do notice is that it does have 100,000s of linking root domains from one linking root domain. So how can it rank number one on Google?
On-Page Optimization | | Beemer0 -
Getting page cached
I am reworking some content that is deep in my site. What is the best way for google to find it? Some of the pages were cached about 3 weeks ago, but I don't want to wait too long to get them to see the new content (and links).
On-Page Optimization | | azguy0 -
301 redirect OK for a newer version of a page that is a different url?
I have about 500 products with multiple urls for the same product, but different versions. I sell wine and have a different page for each vintage. I've decided that is not the best way to go, and want to point the older vintage pages to the latest version page, and make that the only page for the product as time goes on. Do I have to put a link in the text from each older page to the newer, or can I use a 301 to redirect them to the new page? I don't want google to think I'm pulling something funny.
On-Page Optimization | | JeanYates0