What's the best way to discover which search terms competitors are highly-ranked for?
-
I'd like to know for which search terms competitors appear in the top 10, but I haven't found an efficient way to do so. Any help is appreciated...thanks!
-
I agree Matt While we know most terms we want to target keyword research is an important part of our job. I regular go back and re-research keywords for clients I have worked with for years. I would be doing them a disservice if I did not.
-
Thanks! Very helpful.
-
Thanks -- my concern, though, is that I might not really know which keywords should actually be my target keywords. Understanding what my competitors rank for would provide some insight.
-
SEMRush.com is a quick place to start. I like SpyFu.com too. You can also get a pretty good idea of the terms they're trying to target by reviewing their content and backlinks (anchor text).
Good luck!
LHC
-
I look at this problem like this. First, identify what your target keywords are. Then, identify who your competitors are for your keywords.
-
You might take a look at SpyFu.com. They can give you a fairly good idea. For instance they said that npgeekery.com ranks like this.
| 12 | take aways | |
| 25 | brand monitoring | |
| 29 | non profit strategy | |
| 32 | takeaways | |
| 37 | aways | -
SEOmoz Term Extractor tool, followed up with some checking against the SERPs. That's the combination I've been using to learn more about my competition at least. You could always check their source for meta keywords too.
EDIT: Also take a look at the anchor tag text of their inbound links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much do branded search organic traffic & direct traffic impact the ranking for their non-branded topic/keyword?
Hi Moz community, We can see many websites with a reputation will have more number of visitors landing with these two types of traffic mostly (>90%): organic traffic of brand queries and direct traffic. Will these visits help and impact the ranking of these websites for the keywords/topics they been employing? Ex: Moz will have many such visitors. Will this really impact the ranking of Moz for non-brand queries they try to rank for, like "SEO Software". If so, will this have a huge impact or it's just a minor ranking factor. Because we have this with our website and we don't see such boost in rankings compared to our competitors with less direct traffic; where as I been looking at some SEO articles that direct traffic is one of the most important ranking factors. Thanks
Algorithm Updates | | vtmoz0 -
The evolution of Google's 'Quality' filters - Do thin product pages still need noindex?
I'm hoping that Mozzers can weigh in with any recent experiences with eCommerce SEO..... I like to assume (perhaps incorrectly) that Google's 'Quality' filters (formerly known as Panda) have evolved with some intelligence since Panda first launched and started penalising eCommerce sites for having thin product pages. On this basis i'd expect that the filters are now less heavy handed and know that product pages with no or little product description on them are still a quality user experience for people who want to buy that product. Therefore my question is this...
Algorithm Updates | | QubaSEO
Do thin product pages still need noindex given that more often that not they are a quality search result for those using a product specific search query? Has anyone experienced penalty recently (last 12 months) on an ecommerce site because of a high number of thin product pages?0 -
Lots of dublicate titles and pages on search page
I own a paiting website with a lot of searchable paintings. The "search paintings" feature creates tons of dublicate pages and titles. See here:
Algorithm Updates | | KasperGJ
http://www.maleribasen.dk/soegmaleri.asp I guess the problem is, that the URL can actually be different and still return the same content. First time you click the "Search paintings" the URL will shown as above. But as soon as users
begin to definere they search to the left and use the "Search button" the top URL changes. So, depending on how the top URL looks different results are shown. This is pretty standard in searches. But it returns tons of dublicate pages and titles. How, do you guys cope with that? Is there a clever way to use ref="cannonical" or some other smart way to avoid this? /Kasper0 -
Recent Algorithm Update Impact on Rankings
I've read that the most recent algorithm update by Google is targeting dodgy links. I have a client's website who within the last few days has been smashed out of of top positions for the most competitive keywords (and many others). I'm worried that the site has been penalised, however I can't understand why it would be. The site only has 11 domains linking to it (65 links total) and a lot of these links are coming from the same websites that link to all of our other web clients and none of them have experienced this sudden and significant drop in rankings. Does anyone know if Google is targeting a specific type of site, or how I can determine if my client's website has been penalised? I've not made any significant changes recently to the site's content or meta data, however rankings have remained steady for months now. It just seemed to happen overnight that they dropped off everything (eg. middle of page 2 to page 8 of search results for some of the better keywords) Thank you in advance for any assistance!
Algorithm Updates | | JuiceBoxOM0 -
Second rebranding, what's the best approach?
Our client rebranded in 2007 and it worked very successfully from an SEO persepctive. They put in place page-to-page 301 redirects and the new website replaced the old one in the SERPS very quickly in similar positions. The market has changed and they now need to rebrand again so they are moving to a third domain. So in 2007 they redirected DomainA to DomainB and now are moving to DomainC Domain A was in existence since 1996 so a majority of the link profile is still directed to DomainA and is passing through it via 301 to DomainB. Is the best approach 1. to just redirect DomainB to DomainC, leaving the DomainA links pass through a second set of 301 redirects?
Algorithm Updates | | G-DC
or 2. would it be better to change the redirects on DomainA to go directly to DomainC (the theory here is that each 301 dilutes the value of a link so taking out a hop could be better)0 -
Author Photo No Longer Showing Up in Search
My author photo has been showing up in search for quite some time but starting today I noticed that it no longer does even though the structured data testing tool still has it showing up. It only seems to show up on my google+ profile. Anyone notice the same thing?
Algorithm Updates | | casper4340 -
Content, for the sake of the search engines
So we all know the importance of quality content for SEO; providing content for the user as opposed to the search engines. It used to be that copyrighting for SEO was treading the line between readability and keyword density, which is obviously no longer the case. So, my question is this, for a website which doesn't require a great deal of content to be successful and to fullfil the needs of the user, should we still be creating relavent content for the sake of SEO? For example, should I be creating content which is crawlable but may not actually be needed / accessed by the user, to help improve rankings? Food for thought 🙂
Algorithm Updates | | underscorelive0