I need quality backlinks. Do they need to be similar to company website?
-
Our website seems to be well optimized. However I need to find more quality backlinks. I am having a hard time with this. Do backlinks have to related to the company? The reason I ask is because I can receive some links, but they do not relate to our company. BUT sometimes we have customers come to our facility and we book them a local hotel room and send them to near by restaurants. Is it ok to have local restaurants and local hotels links on our website and have them link to ours, on a page for customer visits.
OR any other tips on receiving quality backlinks?
-
As was said, a high quality link from a non-relevant site still brings some value with it. If you want to play it just a bit safer, you might try presenting those links as some "partner" sites that provide your visitors with "special rates" or "discounts", when they are visiting you. It might not hold any water in an algorithmic analysis, but in a human review, I suspect it would help.
-
While the ultimate link would be relevant and from good quality sites, a link from a good quality site that isn't relevant is still a valuable link!
I have seen it happen where a link from a high PR site that has absolutely nothing to do with mine has boosted my site significantly in the rankings.
I would argue that in one sense, links from restaurants are quite relevant to hotels. As stated before, as long as the links aren't from bad neighborhoods (i.e. porn, gambling, pharmaceuticals) then you are golden!
Go for it!
-
I have a model warship combat site that has links from SEOmoz, and I don't turn those links down! I wouldn't want a bunch of porn links pointed to my site, but having you link out to area hotels and restaurants is perfectly logical (see how Bruce Clay does it at http://www.bruceclay.com/web_directions.htm). It doesn't seem to make as much logical sense for them to link back to you, but logical links could include things like your local chamber of commerce, the little league team that you sponsor, etc. There have been some good articles recently (I don't have them offhand, but will look) about how to get those types of links for your local business.
-
Links outside your niche are still very beneficial. For example if you are a home remodeler and the local news site writes an article about you and links to your site, this will be a valuable link even though it is not from a home remodeling site.
There are many factors that determine the value of a link. Relevance is just one of the factors.
In terms of receiving quality backlinks there are a lot of things you can do. You could create a resource for the best restaurants in your local area and have a great badge designed on Elance. People love to put badges on their site that show they were recognized. Another idea is to offer to write a guest article on local blogs where you offer your advice for free. Guest posts almost always include a link back to your site in the bio paragraph. Another idea could be to interview local businesses that might link to you. People who you interview are more likely to link to you because they have a strong incentive to promote their interview. Be creative and think about creating an incentive strong enough to compel people to link to you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ranking & Visibility suddenly Down for my website
Any google updates or, can anyone tell me what google running, web ranking down, majority keywords showing on 1st pages right now those are on 3rd page, so is there any specific reason, or any solutions plz.. this s my website www.iqlance.com can anyone help me to audit and what was the issues facing exactly..
On-Page Optimization | | harry5501 -
On-site optimization: Do we need local terms inside subpages?
We're optimizing a franchise's website for local SEO, where each franchise location has its own page on the main corporate site. We've identified a lot of keywords which are relevant for each location. But I'm wondering if we need to include the location as part of the keyword we're optimizing for. For example, picture "best yoga studio" as a keyword that is relevant, and the franchise has locations in San Francisco and San Mateo. Do we need to optimize for "best yoga studio san francisco" on the San Francisco subpage and "best yoga studio san mateo" on the San Mateo subpage? Or do we optimize for "best yoga studio" and is Google smart enough to return the San Francisco page for San Francisco searchers and San Mateo for San Mateo searchers, without our additional on-page optimization? I should mention that the franchise sub-page is being submitted via Moz Local and will have all the Google business listing, consistent citations, etc. Thanks in advance, --eric
On-Page Optimization | | EricOliver0 -
How can I write unique and seductive product descriptions about multiple, very similar products?
We are an eCommerce store who sell personalised phone cases, macbook covers, mugs and the like. Our target market is primarily 16-25 and female. We're in the process of redesigning our website www.mrnutcase.com and we desperately need some more enticing product descriptions before the redesign goes live. The problem is that most of our products are exactly the same. For example iPhone 5 case, iPhone 5S Case etc. At the moment our product descriptions are almost the same, but written in a slightly different way. Not only is this dangerous in terms of duplicate content, but it's also extremely boring for the user. With our users being young and female, writing about boring technical specifications isn't going to cut it with the crowd. Obviously, i want each of our pages to rank in Google so I don't want to NoIndex or canonicalize any pages or anything. How can I write unique and enticing product descriptions for very similar products? Would appreciate any ideas! Thanks, Danny
On-Page Optimization | | DannyNutcase0 -
Copying items from major website - bad?
Hello, I working on a new project that collect news items from websites like Bloomberg and CNN, I'm take the title and the full content of specific articles and publish them under my domain. At the same time my writers publish unique articles on the site. Sure, I'm adding "Source" for each duplicate article with the link to the source. 1. It's risky?
On-Page Optimization | | JohnPalmer
2. Duplicate content?
3. Should I use Noindex/Nofollow for each duplicate article? Please share your thoughts.0 -
How to Manage Comparison products website
Hi Mozzers I have been Working on a Comparison Website ; Where We are comparing Single products to many other Products with same specs. E.G : Product A vs Product B and Product A vs Product C ? How We can manage it So that WE donot have duplicate Content issues. Remember: Products are digital so cannot change much Content in there.
On-Page Optimization | | Asjad0 -
Need w3c validation error solution
http://validator.nu/?doc=http%3A%2F%2Fwww.topnotchlawsuitloans.com Stray end tag head. An body start tag seen but an element of the same type was already open. Cannot recover after last error. Any further errors will be ignored.
On-Page Optimization | | JulieWhite0 -
Would you Consider this High Quality?
Hello, I have a wordpress website that i have updated with a lot of content about the products i sell. Some of the pages link back to my ecommerce website (all links are targeted at the proper/related page). I put a lot of time and effort into creating the content and providing all of the information that i think users or consumers would find useful, but the site doesn't rank at all. I'm wondering what your opinions are as to why this is not being shown in the serps. The URL is http://goo.gl/Qz5jSQ All opinions welcome. Thanks
On-Page Optimization | | Prime850 -
Website review needed
Hello, We need advice about seo for website http://www.oluadeonline.com/ The keywords provided are - Make Money Online, Online Services, Work At Home, Online Money, Online Business, Online Work Its seems impossible to rank the site for these keywords as there is too much competition
On-Page Optimization | | seoug_20050