Is one way link exchange still worth?

[anand2010]

I am new to link exchange do you think that by managing a link directory and start trying same subject industry good sties link exchange one way links is good idea ?

do this still works ?

I am seeing many competitors of me even do link exchange to non-subject industry site while i am sure that that shall not be worthy... But do you think that it worth to do link exchance with same industry sites ?

[Doc_Sheldon]

Your terminology of "one-way" and link "exchange" would seem to be in conflict. Since it seems that you're not really talking about one-way, but actual link exchanges, I'd echo what searchpl says: be really careful. In my opinion, the risk is far greater than the potential reward, and you'd be better off acquiring true one-way links.

[anand2010]

I mean if we do using link exchange page on both of our website is it not good idea not worthy?

[iAnalyst.com]

It depends. If you are linking to a trusted, relevant source that provides helpful information to your site visitors and they link back to you somewhere else on their site (not on the same page) there can be some value. However, you have to be really careful here. If they have done spamming or get penalized, you also get penalized for linking to them.

I believe time is usually better spent on other forms of link building. If your competitors do it, then its probably a good sign that they don't know what they're doing.