Strategies to compete with a new domain/site
-
Hi all,
What would be ( highlights ) your strategy in order to rank and compete with a new domain against competitors that have an average of 50% domain authority and around 2000 root domain linking to them, if you would start with a completely new website/domain?
How long would you estimate the new site to be competitive?
In the retail area.
Working on it a month full time
I would go with
- On page SEO off course, detailling each products and building the internal link structure
- Get back links, backlinks, backlinks and... backlinks...
- Build the social media network
- feed a blog
Thanks for your input
Considering working on the site for a month full time, I would estimate a ranking after a month or 2 although the competitions very high. Your thoughts ?
-
Hi Derek,
Sorry for reviving a very old thread but I was wondering how did it go with this project?
Thanks
Ricardo
-
Ok thanks
-
If you look at the wikipedia article for Philadelphia you will find something very similar to what we produce. (but ours would look a lot better)
-
Nice. Would you mind showing me one live article that you produced.
-
Right, our goal is to beat their content and then use it as a weapon to beat their links.
-
Ok thanks for the clarification. Those would effectively be best-on-the-web articles.
-
In a couple of months (two people working) we would produce perhaps six to eight articles, each with a few thousand words, many photos, data tables, references, graphs/art and more.
We are not going for "high quality". We are going for "best-on-the-web" for their topic. That is what you need to get the links to YOUR article.
-
Thanks for the input EGOL. Question: How many content are you looking at to say "couple of month or more" ? I mean that's a lot of content.
I have a good feeling that a kick start with around 50 high quality 1000 words articles all well optimized, each one targeting one specific keyword and interlinked would be a good starter for the content. And forward on the link building afterward.
-
I like to attack with high quality content that will pull natural links continuously over time.
So, for a retail site I would be looking to produce great content in the same topic niche as the products. That content has to be useful to your visitors and be high enough in quality to attract natural links. The goal would be to have best-on-the-web content for those topics. For a niche retail site like you describe producing this content could take a couple months or more of full time work. Then you need to get a few links to get the ball rolling. At first this would contribute very little to the strength of your site but if you have done a great job on selecting the right content and preparing it superbly the strength of your site will grow steadily over time. And, most important, the growth rate of the strength will accelerate over time as your rankings climb and your traffic increases.
-
Thanks for this input. I going in the same path as your first phrase. Making all the page perfect for the choosing keyword. In fact, pretty much of the competition are ranking due to
- Domain Authority
- High number of links ( internal, external, etc )
Most of the description for the "product" are short and more on a "specifications" style. I think that several good article/spec pages ( like 50 to begins with ) all very well optimise would give an edge putting some "content" up.
"Find the keywords that provide the best traffic (your competitors will be using them) and focus on the best 2-3 word phrases" -> yes, I prefer since a long time now to work with 2-3 and 4 word phrase even more.
Thanks for the input again.
-
Thanks for your input Gordon
-
I would look at getting all the on page perfect for the chosen keywords.
Making sure the urls target those keywords and all the canonical tags are set up to avoid losing juice to upper/lower case issues.
Having good human appreciated headings but still using keywords without overuse.
Get the links and blogs rolling with good anchor text.
See where you competitors are making errors in these areas and just do it better.
Find the keywords that provide the best traffic (your competitors will be using them) and focus on the best 2-3 word phrases.
Most of all keep it white-hat, or the hard work will be short lived.
Our business www.oznappies.com is ranking on page 1 & 2 for the main keywords within 2 months using that strategy and following reports and tools on SEOMoz. We have an SEO doing the links and blogs and I am doing the on-page work.
-
Hello,
As you probably know with a brand new site it is difficult to rank for competitive keywords within the first few months. I suggest create 2 lists of keywords - one keyword list that should contain keywords that are competitive and should be seen as longer term goals. The other keyword list should be less competitive keywords(possibly longer tail), that you can rank for in the short term.
Regards,
Gordon
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
301 Old domain with HTTPS to new domain with HTTPS
I am a bit boggled about https to https we redirected olddomain.com to https://www.newdomain.com, but redirecting https://www.olddomain.com or non-www is not possible. because the certificate does not exist on a level where you are redirecting. only if I setup a new host and add a htaccess file will this work. What should I do? just redirect the rest and hope for the best?
Intermediate & Advanced SEO | | waqid0 -
Something happened within the last 2 weeks on our WordPress-hosted site that created "duplicates" by counting www.company.com/example and company.com/example (without the 'www.') as separate pages. Any idea what could have happened, and how to fix it?
Our website is running through WordPress. We've been running Moz for over a month now. Only recently, within the past 2 weeks, have we been alerted to over 100 duplicate pages. It appears something happened that created a duplicate of every single page on our site; "www.company.com/example" and "company.com/example." Again, according to our MOZ, this is a recent issue. I'm almost certain that prior to a couple of weeks ago, there existed both forms of the URL that directed to the same page without be counting as a duplicate. Thanks for you help!
Intermediate & Advanced SEO | | wzimmer0 -
Move a blog from a domain to a new domain in the same hosting server
I have the need to find the best solution to move my viverezen.org blog on new domain naturazen.org because somebody stolen my brand. Now I registererd brand NaturaZen and I am going to use this website as main and have the old viverezen just to point in the new website I dont want lose autority and more important I dont want lose the 500 visits I have everyday. Both domain are under same hosting company What is best SEO solution you can give me to help? I thought to point the hosting on new domain naturazen and put all link with redirect 301 on viverezen but probably I am wrong stuck_out_tongue thanks for your help
Intermediate & Advanced SEO | | VivereZen0 -
SEO question regarding rails app on www.site.com hosted on Heroku and www.site.com/blog at another host
Hi, I have a rails app hosted on Heroku (www.site.com) and would much prefer to set up a Wordpress blog using a different host pointing to www.site.com/blog, as opposed to using a gem within the actual app. Whats are peoples thoughts regarding there being any ranking implications for implementing the set up as noted in this post on Stackoverflow: "What I would do is serve your Wordpress blog along side your Rails app (so you've got a PHP and a Rails server running), and just have your /blog route point to a controller that redirects to your Wordpress app. Add something like this to your routes.rb: _`get '/blog', to:'blog#redirect'`_ and then have a redirect method in your BlogController that simply does this: _`classBlogController<applicationcontrollerdef redirect="" redirect_to="" "url_of_wordpress_blog"endend<="" code=""></applicationcontrollerdef>`_ _Now you can point at yourdomain.com/blog and it will take you to the Wordpress site._
Intermediate & Advanced SEO | | Anward0 -
Redirecting Pages from site A to site B
Hi, I have a client who have a solid, high ranking content based site (site A). They have now created an ecommerce site in addition (site B). To give site B a boost in terms of search engine visibility upon launch, they now wish to redirect approx 90% of site As pages to site B. What would be the implications of this? Apart from customers being automatically redirected from the page they thought they where landing on, how would google now view site A? What are your thoughts to thier idea. I am trying to talk them out of it as I think its a poor one.
Intermediate & Advanced SEO | | Webrevolve0 -
How To Detect Primary Site With Duplicate Domains?
I'm working with some backlink data, and I've run into different domains that host the same exact content on the same IP. They're not redirecting to each other, just looks like they're hosting the same content on differnet virtual hostnames. One example is: borealcanada.ca borealcanada.com borealcanada.org www.borealcanada.ca www.borealcanada.com www.borealcanada.org www.borealecanada.ca I'm trying to consolidate this data and choose which is the primary domain. In this example, it appears www.borealcanada.ca has a high number of indexed pages and also ranks first for "boreal canada". However, I'm trying to think of a metric I can use to definitively/systematically handle this (using SEO Tools or something like it). Anyone have ideas on which metric might help me determine this for a large number of sites?
Intermediate & Advanced SEO | | brettgus0 -
How does a competing website with clearly black hat style SEO tactics, have a far higher domain authority than our website that only uses legitimate link building tactics?
Through SEO Moz link analysis tools, we looked at a competing websites external followed links and discovered a large number of links going to Blog pages with domain authorities in the 90's (their blog page authorities were between 40 and 60), however the single blog post written by this website was exactly the same in every instance and had been posted in August 2011. Some of these blog sites had 160 or so links linking back to this competing website whose domain authority is 49 while ours is 28, their Moz Trust is 5.43 while ours is 5.18. An example of some of the blogs that link to the competing website are: http://advocacy.mit.edu/coulter/blog/?p=13 http://pest-control-termite-inspection.posterous.com/\ However many of these links are "no follow" and yet still show up on Open Site Explorer as some of this competing websites top linking pages. Admittedly, they have 584 linking root domains while we have only 35, but if most of them are the kind of websites posted above, we don't understand how Google is rewarding them with a higher domain authority. Our website is www.anteater.com.au Are these tactics now the only way to get ahead?
Intermediate & Advanced SEO | | Peter.Huxley590 -
How long does a new domain need to get a specific level of trust?
We are a small start-up in germany in the Sports and health sector. We currently are building a network of people in that sector and give each person a seperate wordpress blog. The idea is to create a big network of experts. My question is: How long is the period for google to trust a completely new URL? We set up each project and create content on the page. Each week the owner of the site puts up an expert article that contain keywords. And we set certain links from other blogs, etc. Also, do you think it is more important for a site to get say, 20 backlinks from anywhere. Or 5 backlinks from very trusted blogs, etc.?
Intermediate & Advanced SEO | | wellbo0